FREE WEBSITE BUILDING GUIDE

where can i build a website for free

A practical 2025 guide to the best free website builders, their strengths and limits, and how to pick a path that actually grows your business.

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IN A NUTSHELL

Where can I build a website for free — short answer

You can build a free website on platforms like Wix, WordPress.com, Webflow (limited), Google Sites, or GitHub Pages. These services let you publish without paying, but free plans usually include platform branding, limited SEO features, constrained storage or bandwidth, and a subdomain (yourname.platform.com). For growing small businesses that need local SEO, reliability and unlimited edits, a low-cost managed solution like Congero (from $49/month) often delivers better long-term results.

PLATFORMS

Top places to build a website for free (and what they really give you)

We cover the strengths, hidden trade-offs, and the best use-case for each free option.

Wix (Free plan)

Drag-and-drop editor, lots of templates, easy to use. Great for one-off landing pages or portfolios.

  • Pros: Fast visual builder, many templates, free hosting included.
  • Cons: Wix ads on free plan, subdomain only, limited SEO control on free tier.
  • Best if: You need a quick-looking site and won't mind platform branding.

WordPress.com (Free)

Flexible blogging platform with a huge plugin/theme ecosystem — limited on the free plan.

  • Pros: Familiar CMS, easy to scale, good content tools.
  • Cons: Free plan has ads, limited customization and no plugins; subdomain required.
  • Best if: You plan to blog a lot and might upgrade later to self-hosted WordPress.

Google Sites

Simple, reliable, and completely free for basic informational pages — excellent for internal or small community sites.

  • Pros: Free, no ads, Google sign-in and reliable hosting.
  • Cons: Limited design flexibility and SEO features.
  • Best if: You need simple pages fast with minimal fuss.

GitHub Pages / Static Hosts

Serve static HTML/CSS/JS for free — ideal for developers who want full control and no vendor branding.

  • Pros: Free SSL, no ads, full control, fast CDN options on some providers.
  • Cons: Requires technical skills; not built for non-tech small business owners.
  • Best if: You can edit code or already have a developer.

Webflow (Starter)

Design-first tool with impressive visuals. Starter plan lets you publish to a subdomain with some limits.

  • Pros: Pixel-perfect control, exportable code (with paid plans).
  • Cons: Steeper learning curve, free plan limited in features.
  • Best if: You value design control and may move to paid plan later.

Quick comparison — free vs managed

Free builders let you publish quickly with no upfront cost, but they often limit SEO, put ads on your site, and use subdomains. Managed solutions (like Congero) cost a small monthly fee but include domain, hosting, SEO, and unlimited done-for-you updates — a better fit for businesses that need leads.

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DECISION GUIDE

When is free good — and when should you pay?

Use this decision checklist to decide whether a free builder will meet your goals or if a managed service makes sense.

Free is fine if...

  • You only need a single, informational page or a portfolio.
  • You don't rely on local search or heavy lead generation yet.
  • You can tolerate platform ads and a subdomain.
  • You're testing an idea and don't want recurring fees.

Pay or upgrade if...

  • You need to rank in local searches and convert visitors into leads.
  • You want a custom domain, full SEO control and analytics.
  • You prefer done-for-you updates and technical support.
  • You want predictable costs and no surprise limits.

Pro tip

Start on a free plan to validate your website idea, but move to a paid or managed plan before you rely on the site for consistent lead flow — that avoids downtime or SEO limitations that can cost you customers.

STEP-BY-STEP

How to build a free website in 30–90 minutes (practical)

Follow these steps whether you're using Wix, WordPress.com or Google Sites.

1

Choose a builder

Pick Wix, WordPress.com, Google Sites, Webflow, or GitHub Pages depending on your skill-level and needs.

2

Pick a template

Choose a clean, mobile-friendly template and swap text, logo and images.

3

Optimize for local search

Add NAP (name, address, phone), service pages and meta titles/descriptions with your city keywords.

4

Publish & promote

Publish to the provided subdomain, share on social and list your business on Google Business Profile.

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WATCH OUT

Hidden costs and SEO pitfalls of "free"

Many free sites cost you in visibility and customer trust. Here’s what to watch for.

  • Platform branding and ads: Free plans often display ads that undermine credibility.
  • Subdomain limitations: yourname.wixsite.com or yourname.wordpress.com hurts trust and SEO compared to a custom domain.
  • Limited SEO tools: Meta tags, schema markup, structured data and advanced page speed optimizations are often locked behind paid tiers.
  • No reliable analytics or support: Free plans rarely include detailed analytics or responsive support when things break.
  • Migration friction: Moving from a free plan to a new host can be time-consuming and sometimes requires paid exports.
ALTERNATIVE

If "free" isn't working — a smarter paid alternative for small businesses

Congero is Australia’s AI-powered managed website service built for trades and local service businesses who need reliable leads and SEO without the headaches.

Live in 60 seconds

Start with a free demo and get a working site via WhatsApp in under a minute — no setup fee, no lock-in contract.

All-inclusive $49/month

Domain registration, hosting, SSL, local SEO, unlimited text-in updates and monthly analytics are included — predictable costs and professional support.

Built for local leads

Congero automatically handles meta tags, schema, and on-page signals so you rank for local searches that matter to your trade.

SEE A CONGERO DEMO

Free demo • Text-in updates • No technical skills required

FAQ

Frequently asked questions

Answers to the most common questions about free website builders and managed alternatives.

Yes for very small, informational use — but for lead generation, local SEO and reliability, free plans often fall short. Consider upgrading once you rely on the site for customers.

No — Google doesn't penalise free sites simply for being free. However, lower technical SEO, slow loading times and lack of schema can indirectly hurt rankings.

It depends. Some platforms make migration easy, others require content copy/paste or paid exports. Managed services like Congero include migration help and custom domain setup to avoid downtime.

Only if you accept trade-offs: either you know how to code and can use GitHub Pages, or you live with branding/ads and subdomains on commercial builders. For professional business needs, there's almost always a cost to remove compromises.

Not sure which path to take?

Try a free Congero demo and compare a managed, SEO-ready site vs your free builder in minutes. See a real preview of your business website — no card required.

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