Contractors and homeowners search online first. A purpose-built website positions your store as the local authority, increases trade account sign-ups, reduces phone orders and lets customers buy or reserve materials 24/7.
Local SEO and Google Business Profile integration help contractors find your closest branch for same-day pickups and deliveries.
Offer online checkout for homeowners and trade pricing/checkout for contractors with account pricing, quick re-order and invoicing.
Accept enquiries and reservations outside store hours, reduce missed sales and speed up the ordering process with quotes available online.
Every feature below helps you reduce friction, serve tradespeople faster, and increase average order value.
Organise hundreds of SKUs with categories (roofing sheets, underlay, nails, flashings, insulation), filters (brand, gauge, colour), and fast search so contractors find what they need quickly.
Allow contractors to apply for trade accounts, see negotiated pricing, view unpaid invoices, and request credit — all from the same site.
Display delivery zones, rates, and same-day collection options. Offer live ETA updates and integrate with drivers or third-party couriers.
Generate instant quotes from the product list, convert quotes to orders and sync invoices with your accounting tools.
A checkout that handles pallet pricing, freight bookings, and contractor accounts reduces abandoned carts and improves margins.
Automatic price breaks for pallet orders, quantity discounts and negotiated trade pricing shown after login.
Real-time freight estimates, curbside vs liftgate options and freight rules for oversized roofing materials.
Accept card, EFT, account invoicing and buy-now-pay-later options adapted for trade customers.
Roofing contractors look for nearest stock, same-day pick-up and delivery. Local SEO ensures you appear for key searches like "roofing supplies near me" or "roofing materials [suburb]".
Create location-specific pages with unique NAP (name, address, phone), opening hours, stock specials and local staff details to rank each branch independently.
Optimised product titles, structured data and local schema help Google show product availability, pricing and store pickup directly in search results.
Educational pages and tools position your store as an expert and reduce returns or incorrect orders.
Add simple calculators for material quantities (sheets, battens, underlay) to help contractors estimate and order accurately.
Reduce oversupply and waste
Publish installation guides, warranty documents and product spec sheets to increase trust and improve search rankings.
Boost time-on-site and SEO
Highlight trade accounts and contractor projects with photos and short case studies to build credibility.
Use clear CTAs for trade account applications, contractor credit inquiries and bulk quote requests; link directly to your quoting workflow.
A regional supplier switched to a purpose-built website with trade pricing, product filters and click & collect.
Increase in trade orders
Fewer phone-based order errors
From demo to first live trade checkout
Answers to common questions about features, pricing and timelines.
With Congero's AI-driven process, you can have a working website preview in under 60 seconds after providing basic details. Custom inventory imports or wholesale integrations may take a few additional days depending on data readiness.
Yes. We support CSV imports, supplier feeds and API integrations for ongoing stock sync. We also help map categories, prices and units so your online catalogue matches warehouse stock.
Absolutely. Trade accounts with tiered pricing, purchase orders and credit terms are standard features. Integrations with accounting packages for invoicing are also available.
Your site can include returns policy pages, warranty terms, and links to compliance documents or MSDS. We recommend reviewing industry-specific regulations with your compliance officer.
Start with a free demo — get a live site preview and see how trade accounts, quoting and inventory can work for your store. No setup fee, no lock-in.
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