FOR STEEL DISTRIBUTORS

websites for steel distributor

Turn your inventory and technical expertise into a powerful online sales tool — product catalogues, downloadable spec sheets, fast quote requests and local SEO designed for B2B buyers.

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Live in under 60 seconds • $49/month all-in
WHY IT MATTERS

Why every steel distributor needs a modern website

Buyers in construction, fabrication and manufacturing start online. A dedicated website turns enquiries into orders by displaying product availability, technical data, and clear ways to request quotes or place bulk orders.

Be Found by Project Buyers

Local SEO and service-area targeting help contractors and procurement teams find your stock, lead times and delivery options when they search "steel supplier near me" or "steel beams supplier [city]".

Show Real-Time Inventory & Specs

Display product categories, grades, sizes and downloadable technical datasheets so buyers can verify compliance and plan procurement confidently.

Faster Quotes, Higher Conversion

Clear product pages and quick quote requests accelerate decision-making on larger orders — reducing friction for busy site managers and estimators.

BENEFITS

Benefits of a Congero website for steel distributors

Congero builds sites tailored to trade buyers — combining product depth with a simple, mobile-first experience that converts enquiries into orders.

B2B-Ready Product Catalogues

Categorise beams, plates, sections and coils with filters, grade specs and downloadable PDFs so buyers get exactly what they need.

  • Filter by grade, size, finish
  • Downloadable technical datasheets
  • High-res images and cut diagrams

Logistics & Availability

Publish lead times, minimum order quantities, delivery zones and pickup options so estimators can plan budgets and schedules.

  • Stock status badges (In stock, Low, Call)
  • Clear delivery and cut-off times

Trade Pricing & Account Management

Present trade pricing, volume discounts and account-only pricing areas to streamline repeat business.

  • Customer account areas (login-ready)
  • Display bulk pricing tiers

Technical Documentation

Attach certificates, test reports and welding specifications directly to product pages to reduce approval delays.

Lead Capture for Project Teams

Prominent call-to-actions for quoting, site visits and samples help sales teams capture high-quality enquiries.

Actionable Analytics

Monthly analytics show which products and pages generate enquiries so you can focus inventory and marketing where it counts.

CATALOGUE FEATURES

Product pages built for industrial buyers

Detailed product entries reduce back-and-forth and speed up purchasing decisions for contractors and procurement teams.

  • Clear technical data — grade, yield strength, tolerances and finish in a readable table.
  • Downloadable PDFs — mill certificates, SDS, welding procedures and dimensional drawings.
  • Stock status & ETAs — auto-updated badges that set accurate expectations.
  • Quick quote CTAs on every product linking to instant quote flows (connects with your CRM or email).
product page example
INTEGRATIONS

Integrations & workflows for efficient operations

Connect your website to the tools you already use to automate pricing, inventory and order processing.

ERP & Inventory Systems

Sync stock levels and pricing from your ERP so your website always shows accurate availability.

CRM & Quote Tools

Send quote requests directly into your CRM or receive them via email with product SKUs and order notes included.

Secure B2B Areas

Protect trade pricing and contracts behind login areas accessible only to approved customers.

How Congero helps

We build the integration plan and can connect with common ERPs or feed simple CSV imports so your web catalogue reflects live stock and pricing. Unlimited updates mean changes are done quickly via text — no developer tickets.

GET STARTED

How Congero builds your steel distribution website

From demo to live site and unlimited updates — designed with tradies and procurement teams in mind.

1. Request Demo

Try the 60-second demo — no credit card.

2. Tell Us Your Catalog

Text product categories, priorities and brand assets — we do the rest.

3. Integrate & Configure

We connect stock files, upload datasheets and set up quote workflows.

4. Go Live

Mobile-optimised site live fast. Unlimited edits via text at no extra cost.

START MY STEEL SUPPLIER DEMO

All plans include domain, hosting, SSL and monthly analytics — $49/month, cancel anytime.

CASE STUDY

Real result: Local steel supplier boosted enquiries by 67%

A regional distributor replaced a dated site with a Congero site, added product downloads and clear quote CTAs — enquiries from contractors rose dramatically within weeks.

case study
  • Challenge: Outdated site with poor mobile experience and missing product data.
  • Solution: New mobile-first catalogue, downloadable datasheets, stock badges and quick quote CTAs.
  • Result: 67% increase in project enquiries, faster quote turnaround and fewer phone calls for basic specs.
LOCAL SEO

Local SEO tuned for steel suppliers

We optimise for project-specific searches (eg. "structural steel supplier [city]"), product terms and procurement queries so your site ranks for buyers who are ready to order.

Geo-targeted pages

Create service-area pages for regions you deliver to — perfect for construction tenders and local contractors.

Product schema

Structured product data and specification markup help search engines show rich results and increase trust for technical buyers.

Reviews & Trust Signals

Embed testimonials, project case lists and accreditation badges to reassure procurement managers and engineers.

PRICING

All-inclusive websites from $49 per month

Flat monthly fee covers domain, hosting, SSL, unlimited content updates via text and actionable analytics — ideal for small to mid-sized steel distributors.

What's included

  • Full responsive website
  • Product catalogue & downloads
  • Local SEO & schema

Operations

  • Domain & hosting
  • Secure SSL
  • Unlimited updates via text

Support & analytics

  • Monthly analytics report
  • Phone & chat support
  • No lock-in subscription
FAQ

Frequently asked questions

Answers to common questions from steel distributors exploring a new website.

Most previews appear in under 60 seconds. Connecting a custom domain or integrating inventory files typically takes a few extra minutes to a few hours depending on access.
Yes. We support CSV imports and common ERP integrations. If a custom connector is needed, we include guidance and can assist with setup.
We can upload PDFs, certificates and datasheets to product pages and advise on how to present compliance information clearly for engineers and procurement teams.
For high-volume operations we offer custom integrations, protected account areas and extended support packages. Reach out via the demo link to discuss requirements.
Text us any change — update prices, add a new product, upload a datasheet — and we'll publish it at no extra cost. No redevelopment fees or tickets.

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