GUIDE

website pages design

Master layout, user experience, and visual hierarchy to build high-converting pages in 2025.

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OVERVIEW

What Is Website Pages Design?

Website pages design refers to the strategic arrangement of content, visuals, and interactive elements to guide visitors toward your goals—whether making a purchase, booking a service, or contacting your team. It blends layout, typography, colour, and usability to deliver an engaging, intuitive experience.

  • Clear Information Hierarchy
  • Consistent Visual Style
  • Mobile-First Responsiveness
  • Strong Calls to Action
Wireframe of a website page
PRINCIPLES

5 Core Design Principles

Follow these fundamentals to create intuitive, visually appealing pages.

Visual Hierarchy

Use size, colour, and spacing to guide the eye toward key messages and actions.

Mobile-First

Design for small screens first, ensuring readability and touch-friendly elements.

Consistent Branding

Maintain a unified colour palette, typography, and imagery to reinforce your identity.

Fast Load Times

Optimize images and code to minimize load time and improve user satisfaction.

Accessibility

Ensure contrast ratios, alt text, and keyboard navigation for an inclusive experience.

TUTORIAL

Design Your Website Pages in 4 Steps

Leverage Congero’s AI and get your pages live and optimized fast.

1

Request Demo

Text “GO” to our WhatsApp bot or click demo. No credit card needed.

2

Provide Details

Share business info, services, and brand assets via text.

3

Review Draft

Preview AI-generated layouts and request tweaks instantly.

4

Publish & Optimize

Go live in under a minute and monitor performance with analytics.

PRACTICES

Best Practices & Pro Tips

Keep Headlines Clear and Concise

Use action-oriented words and primary keywords within the first 60 characters for maximum impact and SEO benefit.

Use High-Quality, Relevant Images

Choose photos that showcase your work or team. Keep file sizes under 300 kB and include ALT text for accessibility.

Test Across Devices

Ensure buttons, forms, and menus are touch-friendly and layouts adapt smoothly from mobile to desktop.

Prioritize Speed

Compress assets, defer non-critical scripts, and leverage browser caching to maintain load times under 2 seconds.

FAQ

Frequently Asked Questions

Consider your primary goal—inform, sell, or capture leads—and select a layout that highlights key actions above the fold.

Yes—text us any tweak or new asset via WhatsApp and our AI will apply updates within minutes at no extra cost.

Use web-safe, legible fonts like Open Sans, Roboto, or Lato. Limit to two font families and maintain clear contrast.

Absolutely. Our AI auto-generates meta tags, schema markup, and local SEO elements so your pages rank higher from day one.

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