Website developement covers everything from planning and design to building, testing and maintaining a live website. For small businesses this includes choosing the right pages, ensuring fast mobile performance, implementing local SEO, and setting up analytics and lead capture.
A well-executed website developement process turns visitors into calls and leads. For tradies and service businesses, even a small improvement in clarity and speed can double enquiries.
When done right, your website becomes your most reliable salesperson — available 24/7 and optimised for local searches.
Clear service pages and prominent CTAs increase phone calls and booking requests.
Local SEO and schema markup put you ahead in "near me" searches for your trade.
A repeatable process and managed hosting reduce ongoing maintenance time and surprise costs.
Most local customers search on phones — responsive design improves conversions dramatically.
Fast edits let you publish specials, new services or seasonal offers in minutes.
Managed hosting, SSL and automated backups protect your site and customer data.
Follow this checklist to build a compact, high-converting website tailored for trades and local services.
Decide the primary action you want visitors to take: call, request a quote, book online, or message. Measure it with a single conversion goal in analytics.
Collect short service descriptions, 3–5 high-quality photos of work, and customer testimonials. Keep copy concise and benefit-focused.
Pro tip: a 15–30 second video of a job site converts well on service pages.
Pick a managed solution with hosting, SSL and easy updates. Register a local-friendly domain (yourbusinesscity.com.au) to help local rankings.
Congero offers domain registration, hosting and AI design in one plan for $49/month.
Use clear headings, prominent phone number, service list, and trust signals (licenses, reviews, guarantees). Make the site readable at a glance.
Optimize images, lazy-load media, and prioritise mobile layout. Aim for Core Web Vitals friendly performance.
Add NAP (name, address, phone) consistency, embed Google Business Profile, include service-area pages, and add local schema markup.
Test phone links, forms, booking flows, and track analytics events. Check the site on multiple devices and networks.
Go live, verify Google Search Console, connect analytics and watch conversions. Use monthly analytics to iterate and improve.
You don't need a huge tech stack. Use managed services where possible to reduce maintenance work.
Secure hosting with automatic updates, SSL and backups — Congero includes these in one plan for $49/month.
Google Business Profile, local keyword research, and schema testing tools to monitor how your business appears in local results.
Google Analytics + Search Console, plus simple event tracking for calls and form submissions. Congero provides monthly analytics reports out of the box.
Implement these to get consistent, local traffic that converts.
Keep titles ~50–60 chars and descriptions ~110–155 chars. Include your main service + location (e.g. "Plumber Melbourne — Emergency Blocked Drains").
Add LocalBusiness schema, consistent NAP across site and directories, and service-area pages for each suburb you serve.
Write helpful service pages, use internal links to related services, and include FAQs to capture long-tail queries.
Compress images, add descriptive alt text, and serve next-gen formats where possible to improve load times.
Prioritise tap targets, readable fonts and fast responsive layouts — Google uses mobile-first indexing.
Track impressions, clicks and conversions monthly. Use insights to expand high-performing service pages.
Congero's AI handles meta tags, schema and local optimisation automatically so your site is discoverable from day one.
LAUNCH AN SEO-READY SITEComplete these items before you point your domain at the live site.
AI-assisted demo preview: ≈60 seconds. Domain connect & verification: 5–30 minutes. Full analytics and local SEO indexing: 1–14 days depending on search engines and citations.
After launch the focus should shift to measurement, update velocity and service expansion.
Text changes like specials, photos or hours and see updates live within minutes — no developer required.
Track top-performing pages, referral sources and conversion rates — use data to prioritise additions.
Add suburb-specific landing pages and new services as demand grows; measure local traffic uplift.
Traditional bespoke builds take weeks. With AI-assisted platforms you can get a preview in under 60 seconds and a fully connected domain in under an hour. Final polish and custom integrations may add time.
For Congero customers $49/month covers hosting, SSL, domain registration or transfer option, unlimited content updates via text, local SEO optimisation and monthly analytics. No lock-in contracts.
Yes — when it's human-reviewed and tailored to your business. Congero's AI writes people-first content and adds schema and meta data to improve search performance.
Absolutely. Congero allows you to text in changes (copy, images, prices) and our team or AI will publish updates rapidly — no technical knowledge required.
Get a fully functional, mobile-responsive website live in 60 seconds with Congero's AI-powered process. Learn how it wor...
Read MoreLearn how to select, collaborate with, and maximise ROI from a design agency. This step-by-step guide covers definitions...
Read MoreDiscover affordable small business website design services that deliver professional, mobile-responsive sites with local...
Read MoreLearn how to get an affordable small business website that looks professional, ranks locally and costs just $49/month. S...
Read MoreEnter your name and number and we'll get you started immediately. Get your demo in 60 seconds.
