$0 (DIY) — $3,000 (small agency)
$5,000 — $50,000+ depending on complexity
Ongoing subscriptions vs one‑off fees
Understanding cost drivers helps you choose the right approach and avoid costly surprises.
Simple brochure sites with 5–7 pages are cheap. Add booking, payments, integrations, or custom databases and prices rise quickly.
A bespoke design or custom UI takes designer hours. Templates and modular builders reduce upfront cost.
Ecommerce requires payment gateways, inventory, tax rules, and security — expect higher development and maintenance costs.
A fast, SEO-optimised site with targeted copywriting requires specialist effort. Good SEO increases upfront work but reduces ad spend later.
Managed hosting and regular maintenance add recurring costs. Cheap hosting can cause downtime, slow pages, and lost leads.
One-off build fees ignore the cost of updates — keep maintenance in budget or use a managed subscription for predictable monthly pricing.
Ballpark figures to help you plan — final cost depends on the factors above.
5–7 pages, contact form, basic SEO.
$800 — $3,000
Service pages, gallery, local SEO, SMS/WhatsApp booking integration.
$1,500 — $6,000
Catalog, payments, shipping rules, product feeds.
$5,000 — $50,000+
Congero can generate a live website preview and price estimate in 60 seconds via WhatsApp — try the free demo.
A transparent breakdown so you know what each dollar buys.
Wireframes, visual design, responsive layouts, and user testing. Custom branding increases time and cost.
Front-end, back-end, CMS setup, integrations. Custom features and complex workflows are the most expensive elements.
Fast hosting, SSL, updates, security patches and backups. Recurring costs keep the site healthy and performing.
Practical tips to keep quality high while reducing development spend.
Choose a well-designed template and focus custom work on priority pages.
Homepage, services, contact, and a top-performing landing page — build these first.
A fixed monthly fee (like Congero’s $49/month) covers hosting, updates and SEO — often cheaper than one-off rebuilds.
Congero is Australia’s AI-powered web design service that delivers professional, mobile-first websites in under 60 seconds. For a flat $49/month you get design, hosting, domain options, local SEO and unlimited updates — no hidden fees and no lock-in contracts.
A properly optimised website should pay for itself by generating qualified leads, calls, or bookings. For trades, even a handful of extra jobs per month quickly outweighs development costs.
Capture calls and form leads with clear CTAs and local SEO.
Measure which pages and ads deliver the best ROI and double down on them.
A customer acquired through your site often brings repeat revenue worth many months of hosting fees.
Short answers to the questions we hear most from small business owners and tradies.
Get a clear scope first: list required pages, features and integrations. Fixed-price quotes are reliable when the scope is well-defined.
For many small businesses, yes. A predictable subscription like Congero’s $49/month includes hosting, updates and SEO — removing surprise rebuild costs.
Absolutely. Start with a focused site (homepage + 3 services) and add features as revenue grows. A modular approach keeps initial costs low.
DIY copy and photos are free. Professional copywriting or photography can add $300–$2,000 but often improves conversion rates significantly.
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