2025 PRICING GUIDE

web design pricing

Exact costs, real examples and a side-by-side comparison so you can budget confidently — whether you hire an agency, freelancer, or use Congero's $49/month AI websites.

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How much should you expect to pay for a website in 2025?

Typical price ranges depend on who builds it and what's included. Below is a quick read — scroll for the full breakdown, examples and hidden costs to watch out for.

DIY Builders

$0 to $300/year — subscription + premium templates.

Fast, cheap, but limited SEO & no managed updates.

Freelancers

$800 to $7,000 one-off

Flexible budgets but variable quality and ongoing costs.

Agencies

$5,000 to $50,000+ one-off

Premium design, project management, but high upfront fees and retainer contracts.

Congero: Predictable pricing

All-in website, hosting, SEO and unlimited updates for a flat $49/month — no lock-in, no surprise bills.

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COST DRIVERS

What drives web design pricing?

Understanding these elements helps you compare quotes and avoid hidden fees.

Design complexity

Custom designs, animations, and bespoke illustrations increase time and cost.

Functionality

Booking systems, e-commerce, membership areas and integrations add development hours and recurring fees (payment processing, plugin licenses).

Ongoing maintenance & security

Hosting, SSL, backups and updates are often billed monthly — factor these into annual costs.

SEO & content

Local SEO, copywriting and schema markup require specialist time but greatly improve lead generation.

Project management

Large projects include coordination, QA and revisions — billed as hours or packaged into retainers.

Content ownership & export

Check whether the provider allows full export of your site or locks you into their platform.

EXAMPLES

Real-world price examples (2025)

Estimate budgets for common small business websites.

Basic Brochure Site

5–7 pages, contact form, mobile-optimised

  • Freelancer: $800–$2,000
  • Agency: $3,500–$10,000
  • Congero: $49/month (all inclusive)

Great for trades, local services, and small shops that need leads fast.

Small E‑commerce

Catalogue, payments, shipping rules

  • Freelancer: $2,500–$8,000
  • Agency: $8,000–$40,000+
  • Congero: Add-on e‑commerce options; ask demo for pricing

E‑commerce requires payment and potentially platform fees (Stripe, Shopify, etc.).

Complex Web App

Custom integrations, membership, bookings

  • Agency / Dev Team: $20,000–$150,000+
  • Per‑month hosting & maintenance vary widely

Budget for ongoing development and support — large projects often run long-term.

Transparent pricing matters

One-off quotes can hide future costs. Congero's flat $49/month removes uncertainty and includes unlimited updates, local SEO and analytics.

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HIDDEN COSTS

Hidden costs that blow budgets

These surprises are common — ask direct questions before you sign any contract.

  • Plugin & license fees

    Many features (booking systems, specialised forms, SEO tools) require paid plugins or external services billed monthly or annually.

  • Content creation

    Professional copywriting, photography and video are often extra. Factor these into your launch budget.

  • Ongoing maintenance

    Security updates, backups and monitoring can be billed as retainers — Clarify whether they're included.

  • Export restrictions

    Some builders make it hard to export your site. Congero allows exports and gives you ownership of your content.

Tip

When comparing quotes, request a clear line-item breakdown — hosting, domain, ongoing support, and plugin costs — to compare apples to apples.

CHECKLIST

A simple checklist to choose the right web design option

  1. 1
    Define goals: Leads, online bookings, sales or brand presence? Your objective changes the build complexity.
  2. 2
    List must-have features: Forms, payments, gallery, booking system — these impact cost more than design alone.
  3. 3
    Ask about ongoing support: Who updates content, fixes bugs and maintains security? Include these fees in your budget.
  4. 4
    Compare total cost of ownership: Annualise the expense (one-off + monthly) to compare options fairly.
CONGERO

Why Congero is different for web design pricing

Built for busy trades and service businesses who want a high-performance website without the headaches or surprises.

Fast turnaround

Get a working website preview in under 60 seconds via WhatsApp — ideal when time is valuable.

Unlimited updates

Text changes and see them live — no hourly rates or extra invoices for small edits.

Predictable cost

All-inclusive $49/month covers domain, hosting, SSL, local SEO and analytics — simple budgeting.

Ready to compare?

See a tailored demo and a line-item price for your exact needs — no obligations.

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FAQ

Frequently asked questions about web design pricing

Quick answers to the most common pricing concerns.

For most trades and service businesses, Congero's $49/month plan includes a professional website, domain registration or transfer, secure hosting, SSL, local SEO and unlimited content updates. Additional functionality like full e-commerce or complex integrations may be available as add-ons — we'll make those costs clear during your demo.

Ask for a total cost of ownership: one-off fees + monthly hosting, plugin licenses, SEO, and maintenance. With freelancers you often pay upfront and separately for ongoing costs. Congero bundles these into one predictable monthly fee with unlimited edits included.

Yes. You own your content and can export static HTML/CSS files. Congero does not lock you in with proprietary traps — we believe transparency builds trust.

With Congero you get a preview in under 60 seconds after providing basic info. Final tweaks and domain setup take only a few minutes more. Traditional agency projects can take weeks to months depending on scope.

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