Use these ballpark figures to set expectations before you request quotes.
Monthly: $0–$50 • One-off premium templates: $50–$350
Fast and cheap, but requires time and skills to get SEO and conversions right.
Typical project: $800–$6,000
Cost varies by experience, custom design, and integrations.
Typical project: $4,000–$50,000+
High quality and tailored, but expensive and often includes ongoing retainers.
Understanding the cost drivers helps you negotiate better quotes and get exactly what your business needs.
Small brochure sites (5–7 pages) cost far less than content-heavy sites or full e-commerce catalogues. Each additional page or unique template adds hours of design and copy work.
Custom designs cost more because of unique layouts, design systems and asset creation. Pre-built templates reduce upfront cost but may limit differentiation.
Booking systems, payment gateways, CRMs, customer logins or marketplaces increase complexity and testing time — and therefore price.
High-quality photography, video, SEO copywriting and service descriptions require specialists and can be a significant portion of the budget.
On-page SEO, schema, local citations and Google Business integration take expertise. Ongoing SEO retainer fees should be planned separately.
Hosting, security updates, backups and quick content changes incur monthly fees — either bundled or billed separately.
Ask providers to break down estimates into design, development, content, integrations and ongoing costs. Avoid lump-sum quotes that hide recurring expenses.
Both models have pros and cons. Choose based on budget, need for updates, and desired speed to market.
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Real examples to help you budget for 2025.
If you want a professional, SEO-ready site with predictable costs, Congero’s $49/month approach includes all essentials and unlimited updates — ideal for trades and small service businesses.
TRY CONGERO FREEA well-built website should pay for itself through better leads, higher conversion rates, and stronger local visibility.
Clear services, visible contact options, online booking and fast load times increase enquiries. Often the biggest measurable ROI.
Professional design, client testimonials and case galleries reduce friction and increase close rates.
Proper local SEO and schema put your business in front of customers searching "near me" — high intent traffic with strong conversion potential.
Having these ready will speed up quoting and reduce unexpected costs.
A simple small business site can range from $1,200 for a one-off build to $49/month for managed subscription models like Congero that include hosting, domain and unlimited updates. The best choice depends on whether you prioritise low upfront cost or long-term convenience and support.
High-end agency quotes reflect intensive discovery, custom UX/UI, bespoke development, third-party system integrations, enterprise-grade security, and long project timelines with dedicated teams. These are appropriate for large organisations with complex requirements.
Often yes for small businesses. A predictable monthly fee removes large upfront costs, and when it includes unlimited updates and SEO, the subscription can deliver better value and faster marketing results over 12–24 months.
Get a written, itemised quote and ask specifically about hosting, SSL, domain renewal, plugin licences, and support response times. Prefer providers who include core services in a single monthly payment to avoid surprise bills.
Yes. Ask your provider about content export (static HTML, CSV of content, images). Congero allows exports so you keep control of your site and content if you decide to move.
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