Tiny DIY sites can be free; bespoke agency builds for complex businesses can exceed $30k. Most small businesses pay between $500 and $8,000 depending on scope.
Hosting, maintenance, plugins, and marketing can add monthly fees. Congero provides hosting, domain, updates and analytics for $49/month.
Plumbers, electricians, cleaners and other local service businesses get the fastest ROI from simple, well-optimised websites. Fast launch and local SEO are crucial.
Understanding the main cost drivers helps you get the website you need without overpaying.
Simple brochure-style sites with 3–6 pages typically cost between $500–$3,000. Custom designs and advanced features push the price toward $5,000–$30,000+.
These scenarios show typical budgets and what you get for the money.
Need: 5-page site, local SEO, booking form, gallery.
Need: appointment system, ecommerce for retail products, marketing pages.
Need: complex product configurator, integrations to CRM/ERP.
Which approach fits your budget, time and growth goals?
Fast and cheap, but setup, SEO and conversions depend on your time and skill.
Good balance of cost and customisation; variable quality and support.
Full-service design, marketing and development; higher cost but more polish and project management.
AI-driven instant websites with unlimited updates, hosting, domain, SSL, and local SEO — built for trades and service businesses.
Speed, predictable cost, built-in local SEO and the ability to request changes via simple text messages — no technical knowledge required.
Smart choices up front lower total cost and improve your site's ability to generate leads.
Start with a homepage, services page and contact page — they'll generate most enquiries. Add other pages later as needed.
One or two professional shots of your team or work will beat dozens of generic stock photos for conversions.
A managed monthly plan (hosting + updates + SEO) prevents surprise bills and keeps your site performing — Congero's all-in price is $49/month.
Delay complex integrations until you have steady traffic and revenue to justify the investment.
Clear answers to the most common questions business owners ask when budgeting for a website.
Agencies differ in team size, specialisations, design quality, project management and included services (SEO, copy, photography). Scope differences explain most price variation.
Congero's $49/month plan covers hosting, domain registration (or transfer), SSL, unlimited content updates via text, built-in local SEO and monthly analytics — ideal for many trades and local service businesses. For complex custom work, agency or developer costs may still apply.
Ranking depends on content quality, local signals, backlinks and technical SEO. A low-cost site can rank if it's well-optimised and targeted. Congero auto-applies local SEO best practices to help small businesses show up in "near me" searches.
If your brand needs a unique identity or complex UI/UX, custom design adds value. But many local businesses get better ROI from simple, conversion-focused sites that prioritise speed, clarity and local SEO.
Try a free demo and see an instant website preview tailored to your business. No setup fee, no credit card required.
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