A small business website designer builds an online presence that turns searches into customers. That includes design, mobile-responsive layouts, clear service pages, contact actions, and on-page SEO so local customers can find you. Designers can be freelancers, agencies or AI-driven services — each with different speed, cost and ongoing support.
From same-day launches to multi-week projects depending on the approach you pick.
Options range from DIY websites for under $10/month to agency builds costing thousands upfront.
Important to know who maintains the site: you, a dev, or an agency offering unlimited updates.
A well-designed site improves local search visibility, builds trust, and converts visitors into calls or bookings. A poor one costs time, money and missed opportunities.
Your designer should implement location pages, schema, and meta tags so you rank for "near me" searches in your suburbs.
Most customers search on mobile. Your site must load fast and display clear call actions like call buttons and bookings.
Services, prices and specials change — choose a designer that makes updates easy (text updates are ideal for busy owners).
Each path has trade-offs: control, speed, cost and SEO. Here's a practical comparison to help you decide.
Cheap and fast for simple sites. Requires time learning the platform and will need your ongoing edits.
Good for one-off projects and affordable custom work. Quality and support vary by person.
High-quality results and strategy, but costly and slower to iterate.
Live in 60 seconds, managed for $49/month — domain, hosting, SSL, local SEO and unlimited updates via text.
Congero is built for busy trades and service businesses that need a website that performs — without the usual costs or headaches.
No setup fee • Cancel any time
Follow these steps whether you're using a freelancer, agency or Congero's AI service.
Name, phone, services and service area.
Logo, photos of work and team shots.
Call, SMS, online booking or quote form.
Check branding, copy and images before connecting domain.
Connect domain, monitor analytics and request updates.
Make sure your chosen designer handles these items — they directly affect how many local customers find you.
Exact name, address and phone format across site and listings.
Optimised meta titles/descriptions and proper H1-H3 structure for crawlability.
Business schema, service schema and Google Business Profile integration to appear in the local pack.
Compressed images, caching and mobile-first performance.
Click-to-call, SMS and booking actions that drive conversions from mobile users.
Service pages targeting suburbs and industries you serve, with real examples of your work.
Make your primary action (call, SMS or book) front-and-centre on every page. Fix it by adding a sticky call button and service-specific contact links.
Compress images, remove unused scripts and prioritise visible content. Congero handles these optimisations automatically.
Use real examples, before/after photos and local place names to stand out. Update copy via simple text messages so it stays relevant.
Short answers to the most common questions owners have when choosing a website designer.
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