A small business website is your 24/7 storefront online. It showcases services, builds trust, captures leads and helps customers find you on Google. In 2025, a modern small business site must be mobile-first, fast, secure and optimised for local search to convert visitors into customers.
A website is the most cost-effective marketing asset you own. It fuels leads, supports ads, improves local discovery and builds trust.
Local SEO gets you in front of customers searching "near me" — the highest intent traffic for service businesses.
A website converts visitors into calls, bookings and messages even outside business hours.
Compared to directories and paid ads, a well-optimised site delivers ongoing, compounding value.
Follow these steps whether you build it yourself, use an agency, or choose an AI-powered service like Congero.
Decide what the website must achieve: calls, bookings, quote requests, or ecommerce. Identify your primary customer and where they search.
Core pages usually include Home, Services, About, Contact and at least one localised service page per suburb or town you serve.
Use your logo, a simple colour palette and genuine photos of your team or work. Authentic images convert better than generic stock.
Lead with benefits, list common services and include local keywords (e.g., "plumber in Richmond VIC"). End pages with a single CTA: call, message or quote request.
Ensure consistent NAP (name, address, phone), embed Google Business Profile and include LocalBusiness schema to improve visibility in "near me" searches.
Use fast hosting, enable SSL, compress images and add analytics to track leads. Knowing which pages convert helps you scale growth.
Review monthly analytics, test CTAs, tweak service pages and add testimonials to increase trust and conversions.
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Small changes make a big difference. Focus on clarity, trust signals and easy actions.
Put phone, email and a click‑to‑call button in the header. Make it effortless to contact you.
Add testimonials, before/after photos and badges to build trust quickly.
Single-column layouts, large tap targets and concise headings improve conversions on phones.
Do these things and your business will start appearing for local searches — the most valuable traffic for service providers.
Ensure the same business name, address and phone across website, Google Business Profile and directories.
Include town/suburb names on service pages and in meta titles/descriptions.
Add LocalBusiness schema to help Google understand your offerings and show rich snippets.
Ask satisfied customers for short Google Reviews mentioning their suburb — reviews with local keywords help boost rankings.
Pay predictable monthly pricing that includes everything a small business needs.
$49 / month
Everything included — fast setup, unlimited edits and monthly insights to grow leads.
Optional add-ons: booking systems, eCommerce, advanced integrations (consultation required).
Answers to common questions about small business websites and Congero's service.
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