SEO (Search Engine Optimisation) for psychologists is the process of making your private practice website discoverable by people searching for mental health services online — especially locally. It blends on-page content, local signals, technical performance, and reputation management so your practice appears for searches like "psychologist near me", "clinical psychologist [suburb]" and condition-specific queries.
Start here — these five steps are high-impact and low-effort for private practices.
Claim and complete your GBP listing: categories (Psychologist, Clinical Psychologist), accurate address, phone, business hours, and services.
Add photos, respond to reviews, and publish posts about availability or new telehealth options.
Use clear page titles with location and service: e.g., "Clinical Psychologist in (Suburb) — Depression & Anxiety". Keep meta descriptions compelling and under ~155 characters.
Congero auto-optimises meta tags for you.
Front-load phone, booking link, and telehealth notice on the homepage. Use click-to-call on mobile and structured NAP data (Name, Address, Phone).
This both helps users and improves local search signals.
Most clients search locally — here's how to ensure you appear for suburb- and condition-specific searches.
Create service pages for key suburbs and conditions you treat. Example page title: "Child Psychologist in (Suburb) — Behavioural Support". Each page should include local landmarks, travel guidance, and practical FAQ to match search intent.
Ensure consistent listings across health directories, Psychology Board profiles, local business directories and HealthEngine/Whitecoat (where applicable). Consistency of name, address and phone builds trust with search engines.
Implement LocalBusiness and MedicalOrganization schema where appropriate, plus FAQ and Service schema on pages describing treatments. Congero adds schema automatically for local businesses.
Clinical credibility + clear calls-to-action = more bookings. Use language clients search for and answer their concerns early.
Create dedicated pages for common therapies and conditions (CBT for anxiety, child behaviour therapy, couples counselling, trauma-focused therapy).
Include evidence-based descriptions and typical session expectations (length, mode: in-person or telehealth).
Detailed clinician profiles with qualifications, registration numbers, specialities and a friendly photo increase trust and click-through rates.
Add a short video or audio intro to humanise the clinician and improve engagement.
Every high-intent page should have a prominent booking button, phone number, and an explanation of how to book (online portal, phone, or SMS).
Use trust signals: registrations, memberships, and privacy notices to reassure prospective clients.
Write compassionate, non-judgemental copy. Avoid sensationalism. Respect privacy in all examples and case studies — use anonymised vignettes if illustrating typical scenarios.
Small technical fixes deliver faster load times, better indexing and higher rankings.
Most clients search on mobile. Ensure readable text sizes, accessible booking buttons, and no intrusive popups that block calls to action.
Use HTTPS and maintain privacy standards. Display privacy policy and informed consent resources relevant to telehealth and client data handling.
We include SSL and secure hosting in the Congero plan.
Provide XML sitemap to search engines and ensure robots.txt doesn't block important pages. Use hreflang only if you target multiple languages.
Avoid duplicate pages for similar services. Use canonical tags and consolidate clinic locations where appropriate to prevent internal competition.
Helpful, non-triggering content builds search authority and helps potential clients understand the value of therapy.
Long-form guides, FAQ pages, short explainers, and downloadable resources (worksheets) tend to rank well and get shared by referrers.
Avoid giving prescriptive clinical advice. Use content to inform, destigmatise and encourage contact. Include clear signposting to crisis services where appropriate.
Track the right metrics to know what’s working and where to improve.
Monitor organic visitors, impressions and keyword rankings using Google Search Console and analytics tools.
Track phone calls, booking clicks, contact form submissions and telehealth bookings as primary conversion metrics.
Look at bounce rate, time on page for service pages, and which blog posts lead to bookings. High-intent pages should have strong engagement.
Congero provides monthly analytics that highlight top-performing pages, lead sources and actionable recommendations so you can focus on clients, not dashboards.
SEE DEMO REPORTSShort answers to common SEO questions for clinical practices.
SEO is medium-term: expect initial improvements in visibility within 4–8 weeks for quick wins (GBP, meta updates). Organic traffic and steady booking increases commonly appear within 3–6 months depending on competition and content cadence.
Yes — but always obtain written consent and anonymise details where needed. Never disclose personally identifying or sensitive clinical information. Testimonials are powerful trust signals when used ethically.
AI can draft helpful, human-centred content quickly, but clinicians should review for tone, accuracy and ethical considerations. Congero's AI produces original copy which you can edit; we recommend clinician review before publishing clinical guidance.
Listing in reputable health directories and local business listings helps discoverability and citation consistency. Prioritise trusted health platforms and local council/community directories relevant to your practice.
Congero offers an all-inclusive $49/month plan that includes hosting, domain registration, SEO best-practices, schema, and unlimited text-in updates. That predictable pricing keeps your focus on clients, not technical maintenance.
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