Free demo • Live in 60 seconds • $49/month includes hosting, domain and unlimited updates
SEO (search engine optimisation) for optometrists is a mix of local optimisation, on-page content, technical performance and reputation management designed to make your clinic appear when nearby patients search for eye tests, glasses, contact lenses and urgent eye care.
Over 70% of patients use Google to find nearby health providers — local SEO directly impacts footfall and bookings for clinics.
Most patient searches include location intent (near me, suburbs, or clinic names). Optimising for local search puts you in the map pack and top organic results where patients click.
Complete your profile with services (eye test, contact lens fitting), accurate opening hours, photos and FAQs.
Congero sites include schema and structured NAP to reinforce your business profile.
Collect and respond to Google reviews. Display patient testimonials and case photos on service pages.
Positive reviews boost both ranking and conversion rates for appointment bookings.
If you have multiple clinics, create a dedicated page per location with local schema, unique descriptions and directions.
Congero can generate and manage multiple clinic pages quickly via text updates.
Use this checklist to ensure your website is discoverable and converts visitors into patients.
Congero builds SEO-friendly optometrist websites in 60 seconds and manages on-page SEO automatically — all for a flat $49/month.
TRY FREE DEMOFast, mobile-first sites and correct schema make it easier for Google to understand your clinic and show rich results.
Ensure pages load under 2.5s on mobile. Compress images, enable server caching, and use a responsive layout so patients booking from phones convert quickly.
Use HTTPS, reliable hosting and automated backups. Congero includes hosting, SSL and performance monitoring with every site.
Helpful, localised content demonstrates authority and captures search intent at every stage of the patient journey.
Congero’s AI can generate on-page content and blog drafts tailored to your clinic — then you can tweak by texting updates directly.
START YOUR FREE DEMOFollow these steps to improve visibility and increase patient bookings within weeks.
Verify and fully populate your Google Business Profile.
Create focused pages for each service with local keywords.
Ask patients for Google reviews and display them on-site.
Improve mobile speed, compress images and enable SSL.
Use monthly analytics to double down on what drives bookings.
Free demo — live preview in under 60 seconds
Congero is Australia’s AI-powered web design agency that builds SEO-optimised, mobile-first websites in under 60 seconds and keeps them performing with unlimited updates.
Request a demo and get a full website preview via WhatsApp or web in under 60 seconds.
No setup fees, no dev wait times.
AI generates meta tags, schema, service pages and location pages tuned for optometry search terms in your area.
Optimised for ‘optometrist near me’ and high-converting keywords.
Text changes (update prices, add a new service, swap photos) and we publish them in minutes at no extra cost.
$49/month includes hosting, domain, SSL and analytics.
Answers to common SEO questions for optometrists.
Local SEO improvements and more calls can appear within weeks if your Google Business Profile is optimised and you collect reviews. Organic ranking improvements typically take 2–6 months depending on competition.
A blog helps capture informational searches and builds topical authority. Focus on localised, patient-focused topics like eye health tips, how-to guides and equipment explanations.
Yes — when it’s helpful, original and tailored to your audience. Congero’s AI writes people-first content and adds local signals and schema so Google understands your clinic’s relevance.
Everything needed: a mobile-responsive site, domain (or bring your own), hosting, SSL, local SEO optimisation, monthly analytics and unlimited content updates via text — with no lock-in contract.
See a live, SEO-ready preview of your clinic website in under 60 seconds. No credit card required.
START A FREE DEMOIncludes domain, hosting, local SEO and unlimited updates — $49/month. Cancel anytime.
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