LOCAL SEO FOR TRADES

seo for flooring companies

Practical, proven SEO strategies tailored for flooring businesses — timber, vinyl, laminate and carpet fitters — to rank locally, win jobs and fill the diary.

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Why SEO matters for flooring companies

Most homeowners and property managers search Google for "flooring near me", "timber floor sanding", or "vinyl floor installer". Ranking on page one for those local searches drives steady leads — often high-value projects that fill your calendar for weeks.

  • Targeted local traffic with buying intent
  • Higher conversion from project-ready searchers
  • Better margins by getting direct enquiries (less ad spend)
flooring installation
Pro tip: Project galleries and before/after images dramatically increase leads for flooring businesses — show the finished job, not just the product shot.
LOCAL SEO CHECKLIST

Local SEO essentials for flooring companies

Practical tasks that move the needle for local searches and map-pack visibility.

Google Business Profile

Claim and fully optimise your GBP. Use accurate service categories (e.g., Flooring Contractor), add service areas and choose photos that show completed installations.

  • Complete business hours & contacts
  • Regular photo updates & posts
  • Reply to reviews quickly

Service & Location Pages

Create dedicated pages for core services (timber floor sanding, vinyl installation, carpet laying) and separate pages for suburbs/regions you serve.

Example: "Timber floor sanding Melbourne CBD" — a page optimised for that service + suburb will outperform a generic services page.

Reviews & Social Proof

Collect 5-star reviews on Google and display them on your site. Reviews are a major ranking and conversion signal for local services.

KEYWORD STRATEGY

Keyword approach for floors: intent + location

Focus on keywords that show clear buying intent (installation, quote, sanding) combined with suburbs and property types.

Service-intent keywords

  • timber floor sanding near me
  • vinyl flooring installer
  • carpet laying quotes

Location modifiers

  • suburb names (e.g., Brisbane North, Inner West Sydney)
  • city + service (e.g., Melbourne timber sanding)
  • postcode-based searches

Content targets

  • Project galleries (before & after)
  • How-to & maintenance guides (helps organic traffic)
  • FAQ pages covering materials, warranties, lead times
ON-PAGE & TECHNICAL

On-page and technical SEO checklist

On-page basics

  • Unique meta title (<=60 chars) with service + location
  • Clear H1 on every page reflecting the main keyword
  • Optimised images with descriptive ALT text (before-after-flooring-dovetail)
  • Internal links: project pages → service pages → contact

Technical priorities

  • Fast page speed (compress images, use modern formats)
  • Mobile-first design — many customers search on phones
  • Structured data: LocalBusiness, Service, Product, and FAQ
  • HTTPS and secure hosting (included with Congero)

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CONTENT IDEAS

Content that converts for flooring businesses

Project Galleries

Before & after photos with short captions and the suburb — shows real work and builds trust.

How-to & Maintenance Guides

Examples: "How to maintain engineered timber floors" or "Best underlay for carpet in high-traffic areas". These attract long-tail traffic.

Cost & Quote Pages

Pages covering pricing ranges, what affects cost, and what to expect — helps pre-qualify leads and improves conversion.

Blog topic examples

  • Top 5 flooring options for coastal homes
  • How long does timber floor sanding take?
  • Pros & cons: vinyl vs laminate for rentals
STEP-BY-STEP

A 6-week SEO plan for flooring companies

Follow this roadmap to see measurable improvements in local visibility and enquiries.

Week 1 – Audit & GBP

  1. Perform a website & keyword audit
  2. Claim & optimise Google Business Profile
  3. Fix NAP across directories

Weeks 2–3 – On-page & Content

  1. Create service pages per product + suburb pages
  2. Publish 2 high-quality blog posts (guides or FAQs)
  3. Add project gallery pages with geo-tags

Weeks 4–6 – Links, Reviews & Monitoring

  1. Request customer reviews and respond to them
  2. Get local links (suppliers, local directories, trade partners)
  3. Measure results in analytics and tweak keywords
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Reviews, referrals & local links

Reviews are a top local ranking factor. Combine review volume with a handful of strong local links and you’ll appear in local map packs for target suburbs.

  • Ask satisfied customers to leave a Google review with photos
  • Partner with builders, real estate agents & interior designers for backlinks
  • List on reputable local directories and trades portals

Review request script

"Hi [Name], thanks for choosing [Business]. If you’re happy with the floors, please leave a quick Google review — it helps our small business a lot. Here’s the link: [shortlink]"

Tip: Send the link by SMS immediately after job completion and include 1–2 photos to make it easy.

TROUBLESHOOTING

Common SEO problems and quick fixes

Not showing in local map pack?

Ensure your Google Business Profile is verified, your categories are correct, and you have consistent NAP across the web. Add photos and weekly posts.

High bounce rate on service pages

Add clear calls-to-action (phone number, quote button), improve page speed, and add local project photos so visitors see your work immediately.

Few / no enquiries

Review your meta title and description — make sure they clearly state your offering and service area. Use trust elements: reviews, warranties, and project timelines.

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FAQ

Frequently asked questions

With Congero you can see a live, SEO-ready site in under 60 seconds. Ongoing ranking gains take 4–12 weeks after implementing local SEO, content and review strategies.

Yes. Congero helps set up and optimise your GBP, including categories, service areas, photos and posts. Regular review management is included in our service.

Congero's all-inclusive plan is $49/month and includes domain, hosting, SSL, local SEO basics, structured data and unlimited text-in updates. For advanced link-building and custom campaigns we provide tailored options.

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