ROOFING WEBSITE GUIDE

roofing website

How to get a professional, mobile-first roofing website that ranks locally and converts calls — built instantly and managed via text.

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WHY IT MATTERS

Why a tailored roofing website drives more leads

Roofing customers search for emergency repairs, insurance work and local installers. A focused website helps you rank for "roof repair near me", showcase past projects and turn searchers into phone calls.

A roofing website is more than visuals — it's a conversion machine. The right site highlights services (repairs, replacements, guttering, commercial roofs), provides trust signals (reviews, licences, insurance), and makes it effortless for customers to contact you by phone or form.

  • Local SEO: Appear in "near me" and suburb searches.
  • Showcase work: Before & after galleries that build trust.
  • Fast contact: Click-to-call, WhatsApp and request-a-quote CTAs.

Quick fact

More than 70% of roof repair enquiries come from mobile searches — a mobile-first site increases leads and reduces lost calls.

Roofing work close up
BUILT FOR TRADES

Get a roofing website in under 60 seconds with Congero

We specialise in instant, AI-driven websites for trades. Launch a professional, mobile-responsive site, connect your domain and start getting leads — all for a flat $49/month with unlimited updates.

Live in 60 seconds

Request a demo via WhatsApp and get a full website preview almost instantly.

Unlimited text updates

Text changes to update prices, specials or photos — we publish updates in minutes at no extra cost.

Local SEO included

Auto-generated meta tags, schema markup and local signals to improve search visibility in your service areas.

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$49/month — domain, hosting, SSL and analytics included • Cancel anytime

CHECKLIST

Roofing Website Content Checklist

Make sure your site includes these essential sections and trust signals to convert visitors into customers.

  • Click-to-call button on every page (especially mobile).
  • Services page with clear descriptions: repairs, replacements, leak detection, insurance work.
  • Project gallery showing before & after photos and short case studies.
  • Reviews & testimonials with location and date where possible.
  • Licenses & insurance and any contractor associations.
  • Service areas and suburbs you cover for local SEO.
  • FAQ about warranties, timelines and insurance claims.
  • Clear pricing cues or "free quote" CTAs to reduce friction.

Pro tip

High-quality photos of your team and completed roofs increase trust more than any stock image. Send photos via WhatsApp and we’ll update your site instantly.

STEP-BY-STEP

Launch your roofing website in 4 steps

Follow this simple process and have a high-converting site live in minutes — no technical skills required.

1. Request demo

Text "GO" or click the demo link to start — no payment required.

2. Answer a few questions

Provide business name, services, suburbs and a logo via text or WhatsApp.

3. AI builds site

Receive a preview in under 60 seconds, with images and SEO already applied.

4. Go live & update

Connect your domain, track analytics and request updates anytime by text.

LOCAL SEO

SEO tips to rank your roofing business locally

These on-page signals matter most for roofers competing in local search.

Service-area pages

Create pages for suburbs you serve with unique content, photos and project examples to capture local intent.

Optimised meta titles

Include primary service + location within 50-60 characters (e.g., "Roof Repair Sydney — Emergency Roofers").

Reviews & schema

Add review snippets and LocalBusiness schema so search engines show star ratings and contact info.

Image SEO

Compress photos, use descriptive ALT text (e.g., "shingle roof replacement in Parramatta"), and include capture location where relevant.

Citations & GBP

Keep NAP consistent across directories and fully optimise your Google Business Profile for local pack presence.

Fast mobile pages

Speed matters for conversions — use a lightweight theme, compressed images and avoid heavy scripts.

Need help implementing these SEO tasks?

Congero's AI applies these best practices automatically when we build your roofing site.

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COPY EXAMPLES

High-converting headlines & CTAs for roofers

Use these tested lines on your homepage, service pages and ad landing pages.

Headlines

  • Emergency Roof Repairs — 24/7 Call-Out
  • Trusted Roofers in [Suburb] — Insurance Work Welcome
  • Shingle & Metal Roof Replacement — Free Quote Today

CTAs

  • Request a Free Quote
  • Call Now for Same-Day Inspection
  • Upload Photos & Get an Estimate
Tip: Replace [Suburb] with the suburb the page targets to improve local relevance and conversion.
FAQ

Frequently asked questions about roofing websites

Answers to common concerns for tradies setting up their online presence.

Your site preview appears in under 60 seconds after you provide basic business details. Domain setup and publishing usually take a few extra minutes.
Yes — simply send your project photos via WhatsApp and we’ll replace stock imagery with your real work within minutes.
Everything: domain registration or transfer, secure hosting, SSL, unlimited content updates, local SEO, and monthly analytics. No hidden fees and no lock-in.
Absolutely. Text us any change — new price, special offer, photo or service — and we publish it in minutes at no extra cost.

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