A professional website copywriter crafts the words on your site—headlines, service pages, calls-to-action, meta tags and microcopy—with a clear goal: convert visitors into leads or customers. They balance clarity, brand voice, and SEO to ensure pages rank and persuade.
Good copy reduces bounce rate, increases trust and guides visitors to take action — which means more calls, bookings and sales without spending more on ads.
Hiring a skilled web copywriter gives you messaging that converts, SEO that ranks, and a consistent voice across your site.
Every paragraph nudges visitors toward action with persuasive benefits-first language and clear CTAs.
Copywriters include keyword intent, local phrases and schema-ready snippets that help you appear in “near me” searches.
Professionals produce focused copy quickly, so you can launch faster and start generating leads.
Clear credentials, social proof and transparent pricing sections reduce friction and increase enquiries.
Professional copy can be iterated for seasonality, promos or testing without losing coherence.
Higher conversion rates mean your marketing spend works harder and faster.
Free demo • No credit card required • Instant preview
Not every business needs a full-time copywriter. Use this quick guide to decide what’s right for you.
Many small businesses combine both: use AI or a DIY draft to test messaging, then hire a pro to refine high-performing pages. Congero supports both workflows — instant AI drafts and expert edits via simple text updates.
Want high-quality copy without the agency wait? Our AI and human editors deliver polished copy fast.
Click the demo link and start via WhatsApp or web.
Provide business name, services, target suburbs and tone of voice.
Preview SEO-optimised pages and meta tags in under 60 seconds.
Text edits or request expert polish — unlimited updates included in $49/month.
Includes local SEO, meta tags and schema — all handled automatically.
Follow these practical rules for every page, whether you write it yourself or work with a pro.
People care about outcomes. Replace feature lists with benefits — what will the customer get?
Include results, numbers, suburb names and short testimonials to build credibility quickly.
Make it obvious what the visitor should do next: Call, Book, Get Quote. Use the phone number prominently on mobile.
Use short paragraphs, bullet lists, bold subheads and descriptive CTAs so readers can scan quickly.
Mention service areas, suburbs, and local landmarks to improve local SEO and relevance for searchers.
Try different headlines, CTAs and trust signals. Congero’s unlimited updates make testing low-cost and fast.
Congero produces SEO-ready copy and you can request edits via text any time — no extra cost.
SEE COPY SAMPLESUse these as a starting point for your hero, service pages and meta tags. Replace placeholders with your business details.
Headline: Fast, Reliable Plumbing in [Suburb] — Emergency Same-Day Fixes
Subhead: Local plumber with 10+ years’ experience. Clear pricing, guaranteed work, and friendly service.
CTA: Call Now — 24/7 Emergency Service
Intro: Licensed electrician serving [City] — installations, repairs and safety checks.
Bullets: Safety inspections • LED upgrades • Power point installation • Smoke alarm compliance
CTA: Book a safety check — Quick, affordable quotes
Title (≤ 60 chars): [Service] in [Suburb] • [Business Name]
Description (≈ 150 chars): Trusted [service] in [suburb]. Same-day service, licensed team and upfront pricing. Call [phone] for a free quote.
5-star reviews from locals, fully insured and 10+ years’ experience. Book now — emergency and scheduled options available.
Having these on hand helps the writer (or AI) produce better, faster copy.
Pro tip: Don’t stress about perfect wording — Congero's AI creates a strong first draft and you can request edits by text until it’s right.
Small changes in copy can dramatically improve search visibility — especially locally.
Use phrases customers actually search for (e.g., "emergency plumber near me", "licensed electrician [suburb]"). Put the main keyword in the H1 and sprinkle variations in H2s and body copy.
Keep one clear H1 per page. Use H2s for section topics and H3s for details. This helps readers and search engines understand the page flow.
Compress images, give descriptive alt text (e.g., "plumber repairing hot water system in [suburb]") and include captions where helpful.
Consistent NAP (name, address, phone) across the site, embed a Google Map, and mention suburbs to boost local rankings.
Provide schema for your business and services. Keep meta titles concise and meta descriptions compelling to improve CTR.
Link related services and FAQs so users find answers quickly — this reduces bounce rate and improves crawl depth.
Common questions answered — including how Congero helps you get quality copy fast.
Rates vary widely. Freelancers may charge per page or hour; agencies charge more. With Congero you get AI-generated SEO-ready copy plus unlimited updates as part of the $49/month service — a cost-effective option for many small businesses.
Yes, when guided properly. AI creates high-quality, SEO-optimised drafts quickly; combining AI drafts with human review (or iterative edits via Congero) produces the best results.
With Congero, you'll see a draft in under 60 seconds. Refinements depend on feedback, but most small businesses have polished copy within a few revisions — all included in the flat monthly fee.
Copy that matches user intent, includes targeted local keywords and follows SEO best practices will improve ranking potential. Congero's AI implements meta tags, schema and on-page SEO automatically to give your pages the best chance to rank.
Yes. Congero offers unlimited updates — just text the change you want and we'll publish it. That makes it simple to keep copy fresh for promotions, seasonality and testing.
Get a fully functional, mobile-responsive website live in 60 seconds with Congero's AI-powered process. Learn how it wor...
Read MoreLearn how to select, collaborate with, and maximise ROI from a design agency. This step-by-step guide covers definitions...
Read MoreDiscover affordable small business website design services that deliver professional, mobile-responsive sites with local...
Read MoreLearn how to get an affordable small business website that looks professional, ranks locally and costs just $49/month. S...
Read MoreEnter your name and number and we'll get you started immediately. Get your demo in 60 seconds.
