GUIDE FOR PAINTERS

painting business websites

How to create a high-converting, mobile-optimised website for painters — portfolio best practices, local SEO tips, pricing pages that win jobs, and how Congero gets your site live in 60 seconds.

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WHY IT MATTERS

Why every painting business needs a specialised website

Your website is often the first place customers check for trust, quality and price. A painting-focused site showcases past jobs, clarifies service areas, captures leads and ranks you in local search results — turning lookers into booked jobs.

  • Showcase real work: High-quality before & after galleries build trust fast.
  • Capture enquiries: Clear call-to-actions, quote requests and click-to-call improve conversions.
  • Rank locally: Local SEO drives customers in your suburbs and postcodes straight to your phone.
  • Sell value: Use project case studies, warranties and testimonials to justify your price.
Before and after painting transformation
FEATURES

Essential pages and features for painters' websites

Design each page to answer common customer questions and make hiring you the obvious choice.

Gallery & Case Studies

Before & after galleries, project breakdowns, and paint brand details reassure customers and demonstrate quality.

Service Areas & Local Pages

Dedicated pages for suburbs and suburbs served help you win “painter near me” queries where it matters.

Pricing & Quotes

Transparent pricing guides, common job estimates and a quick quote form reduce friction and phone calls.

Click-to-Call & WhatsApp

Make it effortless for customers to call or message you directly from their phone — most leads happen on mobile.

Reviews & Trust Signals

Display Google reviews, certifications, insurance details and guarantees to remove buyer hesitation.

Fast, Mobile-First Performance

Speed matters: fast-loading galleries and optimized images keep potential customers on the page.

PORTFOLIO

Portfolio ideas: show your best work

Use project galleries to highlight transformations, paint types, surfaces and finish quality.

Before painting

Interior Refresh - Living Room

Timber trim refinished, two-tone walls and colour consulting for modern living spaces.

After painting exterior

Exterior Repaint - Weatherproof Finish

Durable coatings, prep work, and colour matching for coastal properties.

Deck painting

Deck & Timber Stain

Stain, seal and finish for longevity and aesthetics.

GET STARTED

How to get your painting website live (in under 60 seconds)

Congero builds and optimises your site automatically — you control updates by text message.

1. Request Demo

Text or click to start the free demo — no credit card required.

2. Answer a Few Questions

Tell us your business name, services, service areas and upload a logo or photos via WhatsApp.

3. AI Builds Your Site

Receive a preview in under a minute — optimised for mobile and local search.

4. Go Live & Update Anytime

Connect your domain (or get one free), then text any changes — unlimited updates included.

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LOCAL SEO

Local SEO & content tips to book more painting jobs

Small, targeted changes deliver outsized results in local search.

1. Target Suburb Pages

Create short pages for each suburb you serve (e.g., "Painters in Bondi"). Include local landmarks, suburbs served and postcode references.

2. Use Schema & NAP

Ensure your business name, address and phone are consistent across the site and directory listings. Congero adds structured data for local search automatically.

3. Optimise Images

Compress photos, include descriptive ALT text (e.g., "before painting kitchen cabinets melbourne") and tag galleries with project type and location.

4. Ask for Reviews

Encourage customers to leave Google reviews after a job — these are one of the strongest local ranking signals.

5. FAQ & Service Pages

Answer common questions (prep, warranty, paint brands) and create dedicated pages for interior, exterior, deck, fence and commercial painting.

6. Track Leads

Use monthly analytics to see which pages drive quotes and calls, then double down on what works. Congero includes clear analytics in every plan.

PRICING

All-inclusive pricing built for small trades

Simple, predictable pricing so you can focus on jobs — not bills.

$49 / month

Includes site build, hosting, domain options, SSL, local SEO and unlimited text-in updates.

No lock-in contract
  • Live site in under 60 seconds (demo preview)
  • Unlimited updates via text/WhatsApp
  • Built-in local SEO and analytics
  • Domain registration or bring your own
CHECKLIST

Quick content checklist for your painting website

  • Logo, business name and a short tagline
  • 3–10 high-quality project photos (before & after)
  • Service list with short descriptions (interior, exterior, deck, commercial)
  • Service areas and postcodes for local pages
  • Pricing guidance or example quotes
  • At least 3 customer testimonials or reviews

Don’t have everything? That’s fine — Congero can generate a professional site from basic details and you can add content anytime.

FAQ

Frequently asked questions — painting websites

Answers to common questions about getting your painting website live and optimised.

You’ll receive a preview in under 60 seconds after you provide basic details. Connecting a domain typically takes a few more minutes.

Yes. Text or WhatsApp us any update — new photos, palette tweaks, or service descriptions — and we publish changes at no extra cost.

Absolutely. Congero automatically creates meta tags, schema, and service area pages tailored to painters so you show up in local search results.

Everything: site build, hosting, SSL, free domain options, unlimited updates, local SEO and monthly analytics. No lock-in contract.

Yes. You own your content and can export static HTML/CSS files at any time.

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