FREE WEBSITE GUIDE — 2025

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Practical, realistic ways to launch a website at zero cost — what’s free, what’s not, and how to get search traffic without paying an arm and a leg.

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Can you really make a website for free in 2025?

Yes — you can launch a working website at no monetary cost using several platforms. But "free" often comes with trade-offs: domain names (yourname.example), limited features, ads, slow support, or hard-to-scale technical constraints. This guide walks through the practical free options and shows when a low-cost managed solution (like Congero) is a smarter long-term choice.

FREE OPTIONS

Top ways to make a website for free (and when to use each)

Compare DIY builders, Git-based hosting, and free CMS options so you pick the right path for your needs.

Free Website Builders

Wix, Weebly, WordPress.com (free plan) and similar platforms let you build with drag-and-drop and host for free on a subdomain.

  • Fast visual editor — no code
  • Includes hosting on a platform subdomain
  • Usually shows platform branding or ads
  • Harder to use your own domain for free

Git-based Hosting (Netlify, GitHub Pages)

Host static sites for free. Ideal if you can use a static site generator (Gatsby, Hugo) or export HTML from a builder.

  • Custom domains supported (sometimes free)
  • Excellent performance and free SSL
  • Requires technical setup or Git knowledge
  • No built-in CMS on plain static pages

WordPress (Free & Self-Hosted)

WordPress.org is free software — but hosting and domain usually cost. WordPress.com has a free tier with limitations.

  • Powerful plugins and themes
  • Security and updates are your responsibility
  • True zero-cost option uncommon for production sites

Quick takeaway

Free tools are great for prototypes, personal pages, or learning. For reliable lead generation, local SEO, and a professional appearance, consider whether the limitations of a free plan will cost you more in lost enquiries.

STEP-BY-STEP

How to make a website for free — realistic step-by-step

These steps work whether you choose a drag-and-drop free builder, Git-based hosting, or a free WordPress.com site.

  1. Decide the purpose — brochure site, online booking, portfolio, or blog. Narrow goals to one primary action (call, booking, form).
  2. Choose a free platform — WordPress.com free plan, Wix free, GitHub Pages + static site, or Netlify from a template.
  3. Pick a template — start with a simple, mobile-first template and replace demo content with your own.
  4. Use a subdomain or free domain — most free plans use yourname.platform.com. If you want a custom domain, factor in purchase cost.
  5. Optimise key pages — Home, Services, About, Contact. Use clear phone number, service area, and 2–3 target keywords per page.
  6. Add basic SEO — descriptive title tags, meta descriptions, and image ALT text. Claim and connect a Google Business Profile for local search.
  7. Launch & test — check mobile layout, page speed, and contact forms. Submit sitemap to Google Search Console.

Estimated time & skills

  • Beginner-friendly: 1–3 hours to publish a simple site
  • Technical: Git + static site generator may take a day to set up
  • Monetary cost: $0 for platform; domain names usually cost from ~$10/year

Pro tip

If the goal is predictable leads and local search visibility, a managed option that automates SEO and updates (e.g. Congero) often delivers better ROI than wrestling with free platform limits.

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TRADE-OFFS

Free websites: benefits and hidden costs

What you get for free

  • Zero hosting fees on platform subdomains
  • Simple drag-and-drop editors for quick pages
  • No initial payment for experimentation

What’s not free (hidden costs)

  • Custom domain usually costs money
  • Platform ads or branding reduce trust
  • Limited SEO tools, analytics, and no guaranteed uptime
  • Time cost — DIY setup and troubleshooting can take many hours

When to choose a paid or managed service

If your primary goal is to get reliable local leads, show professional social proof, or rank in Google for service queries, a managed solution that includes local SEO, fast hosting, and unlimited updates often pays for itself quickly. Congero offers a free demo (no credit card) and a low flat fee for a production-ready managed website — ideal when "free" limitations cost you business.

SEO TIPS

SEO checklist for free websites (what actually moves the needle)

Even free sites can rank locally if you focus on the basics below.

Local signals

  • Consistent business name, address, phone (NAP)
  • Service areas listed clearly on homepage
  • Claim and optimise Google Business Profile

On-page SEO

  • One H1 per page with target phrase
  • Meta title (≤60 chars) and meta description (≤155 chars)
  • Use schema markup for LocalBusiness and services

Performance

  • Compress images and use modern formats (WebP)
  • Keep pages minimal — one hero image, clear CTA
  • Use platform CDN or Git-hosting for speed

If you want these SEO tasks done automatically, Congero’s AI builds SEO-ready pages and manages meta tags, schema and analytics — check the free demo below to see a live preview.

PITFALLS

Common mistakes when you try to make a free website

  • Using a platform subdomain long-term

    Subdomains (yourname.platform.com) are fine for testing, but they reduce trust and make local SEO harder. Plan to add a custom domain when you can.

  • Neglecting mobile layout

    Mobile-first matters — many free templates look fine on desktop but break on phones. Test all pages on multiple devices.

  • Skipping analytics

    Without analytics (Google Analytics, Search Console) you won’t know which pages or keywords drive enquiries — many free plans let you add tracking, so enable it.

  • Assuming “free” means no time cost

    Time spent fixing layout, troubleshooting SEO and learning the platform can exceed the price of a simple managed service that does the work for you.

FAQ

Frequently asked questions about free websites

A free website can work for testing, hobby projects, or initial presence. For businesses that rely on leads, a professional, fast site with local SEO and a custom domain is usually better.

Some platforms allow connecting a custom domain only on paid plans. Git-based hosting (GitHub Pages, Netlify) usually supports custom domains for free, but you must register the domain separately.

Focus on consistent NAP, create service pages targeting local keywords (e.g., plumber Melbourne), add schema LocalBusiness markup, and claim Google Business Profile. Free platforms can rank if these basics are covered.

Most platforms let you upgrade. If you used a free builder with proprietary templates, migration can be manual. Consider Git-based exports or managed solutions that provide export options to avoid lock-in.

Want a real website that converts — without the tech headache?

Try Congero’s free demo (no credit card). Get a mobile-ready, SEO-optimised website in under 60 seconds and compare it to your free build.

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