Demolition contractors who dominate local search get more calls, more quotes and better-priced jobs. This guide shows the exact local SEO tactics that work for demolition — from optimising your Google Business Profile to building high-value citations and reviews.
Most demolition enquiries start with a local search. If you don't appear in the Google Local Pack or Maps, you're missing the highest-intent leads — people ready to hire now.
Apply these in order and you’ll see steady improvement in Maps rankings, organic traffic and direct calls.
Complete every field: business name (exact), categories (Demolition Contractor), accurate NAP, hours, services, and photos of completed jobs.
Create a primary service-area page for each suburb or town you serve (e.g., Sydney CBD demolition) — unique content focused on the service and local references.
Request reviews from clients after completion. Respond to all reviews (positive and negative) with professional, helpful messages.
Consistency is king. Ensure your NAP is identical across high-value directories and industry sites (Yellow Pages, HiPages, local council pages).
Add LocalBusiness and Service schema to your site to help Google surface rich results and service-specific snippets.
Publish articles answering common local questions: asbestos rules in [suburb], council permit process, and typical demolition timelines.
Use Google Analytics, Search Console and call-tracking to measure which suburbs, pages and keywords return booked jobs.
Complete these items for every service and location page.
If you have only one hour, add a service-area page for your top suburb and update your Google Business Profile with three fresh, geo-tagged job photos.
Quality matters more than quantity for demolition contractors. Focus on relevant, authoritative local sources.
Submit accurate NAP to industry sites (HiPages, Oneflare), local council business directories and Yellow Pages.
Work with demolition equipment suppliers, asbestos assessors and local builders to get referral links or mention pages.
Publish case studies with project photos and ask councils or clients (if public) to link back to your page.
A steady stream of recent, detailed reviews is one of the strongest ranking signals for the local pack.
"Hi [Name], thanks for choosing [Business]. If you’re happy with the demolition work, could you leave a quick Google review? It helps our small team a lot. [review link]"
SEE DEMO SITE WITH REVIEW PROMPTSMost local searches happen on phones. Use large CTA buttons and click-to-call prominently above the fold.
Compress images, use lazy loading and rely on performant hosting — small speed gains increase conversions.
Enable HTTPS, submit XML sitemap to Search Console, and ensure robots.txt allows Google to index service pages.
Track the right metrics so you can see which suburbs, pages and keywords are booking work.
Monitor queries, impressions and clicks for local keywords like "demolition [suburb]".
See calls, direction requests and views by search type (direct, discovery, branded).
Use dynamic numbers per campaign to attribute phone leads to specific pages or ads.
Congero clients receive monthly analytics reports showing top suburbs, pages and conversion actions so you can focus on what grows your demolition business.
GET STARTED WITH TRACKINGDifferent phone numbers or addresses across citations confuse Google and customers. Fix immediately.
Avoid copy-pasting the same content across suburbs. Add local details, photos and project specifics.
Not responding to reviews loses trust and ranking opportunity. Make responses part of your process.
Small changes (GBP updates, photos, citations) can show improvement in 2–6 weeks. Major gains from content, links and reviews typically take 2–6 months.
Yes — but only for your top target areas. Each page should contain unique local content and clear service details for that suburb.
Yes. Congero creates mobile-first, SEO-ready sites in under 60 seconds and includes local SEO features: GBP guidance, schema, service-area pages and monthly analytics — all for a flat monthly fee.
Try a free 60-second demo site tailored for demolition contractors and see local SEO features in action.
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