STEP-BY-STEP GUIDE

how to create the website for business

A practical, non-technical playbook for small businesses and trades to plan, build, launch and grow a website that drives enquiries.

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OVERVIEW

What this guide covers

From deciding your goals and choosing a domain, to designing pages, optimising for local search and launching — everything a busy business owner needs to create a high-performing website.

  • Plan your website goals and customer journey
  • Pick a domain and hosting strategy
  • Design pages that convert on mobile and desktop
  • Write SEO-friendly copy and set up analytics
  • Launch, promote, and maintain with minimal effort
business planning website
WHY A SITE?

Why your business needs a website (even if you’re busy)

A website is the permanent, searchable hub for your services, social proof, and contact details. It turns casual searches into paying customers — especially when it’s fast, mobile-ready and optimised for local search.

Be discoverable

Local SEO helps customers find you when they search for services "near me".

Increase enquiries

A clear contact flow, click-to-call and enquiry forms convert website visitors into leads.

Track & grow

Analytics show which pages drive enquiries so you can invest in what works.

STEP-BY-STEP

Create your business website in 8 clear steps

Follow these practical actions — you can do most of this in an afternoon, and many steps are automated with Congero’s AI-powered workflow.

1

Define your goal and audience

Decide what success looks like: phone calls, quote requests, bookings or sales. Know your top 2–3 services and where you operate (suburbs/city) for effective local SEO.

Quick task: Write a single sentence that describes your business and your primary service area (example: "Melbourne plumber specialising in emergency hot water repairs across inner north suburbs").
2

Choose a domain and brand assets

Pick a short, memorable domain that includes your business or service if possible. Gather your logo, a phone number, email and 3–6 photos of your work or team.

Tip: Congero includes free domain registration or you can bring your own — no technical setup required.
3

Select a page structure that converts

Most local businesses succeed with: Home, Services (individual service pages), About, Testimonials/Projects, Contact. Add a dedicated "Service Area" section for local search signals.

Conversion tip: Add a clear call-to-action (CTA) in the header (click-to-call) and a sticky contact button on mobile.
4

Write clear, SEO-friendly content

Use simple headings, list your services, include location names and a benefits-driven value proposition. Aim for helpful content that answers customer needs.

  • H1: your primary service + location
  • Service pages with 300–600 words and practical examples
  • Meta title (under 60 chars) and meta description (under 155 chars)
5

Design: simple, mobile-first and trust-building

Choose high-contrast text, big CTAs, and genuine photos (not generic stock). Prominently display contact details and customer reviews.

Design checklist: mobile navigation, fast-loading images, visible phone number, and social proof (reviews/case studies).
6

Technical setup: hosting, SSL and analytics

Choose reliable hosting with SSL and automatic backups. Add Google Analytics and set up Google Business Profile for local visibility.

Congero includes managed hosting, SSL and monthly analytics for a flat monthly fee, so busy owners don’t need to manage servers.

7

Launch & test across devices

Preview on mobile and desktop, test click-to-call, contact forms and page speed. Share with 3–5 customers or staff for quick feedback.

Launch tip: Connect your domain (or use the free domain included) and announce the site via SMS or social media.
8

Maintain, measure and iterate

Use monthly analytics to see top-performing pages and where leads come from. Update offers seasonally and add new project photos to stay relevant.

With Congero, text-in updates are included — change prices, specials or images in minutes without extra fees.

SEO CHECKLIST

Essential SEO tasks for a business website

Simple, high-impact steps that improve visibility in local search and drive more enquiries.

On-page basics

  • Descriptive H1 + unique H2s for each page
  • Meta title & description with primary keyword and location
  • Short paragraphs, bullets and service lists for readability

Local optimisation

  • Consistent NAP (name, address, phone) across web and directories
  • Embed Google Business Profile and collect reviews
  • Service-area pages or a map of suburbs served

Performance & schema

  • Fast images (compressed, with descriptive alt text)
  • Mobile-first design and quick TTFB hosting
  • Business schema and service schema for rich results

Built-in SEO with Congero

Congero auto-generates meta tags, schema and local SEO signals so your site is search-ready from day one.

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Costs, subscriptions and expected returns

A professional, managed website doesn't need to be expensive. Congero offers a complete managed service for a predictable monthly fee that includes hosting, domain and unlimited updates.

$49 / month

All-inclusive website, hosting, domain registration or transfer, SSL and monthly analytics.

No lock-in

Cancel anytime and export your site — you own your content.

Low cost per lead

Most customers see enquiries increase within weeks — ROI depends on your margins and lead conversion rate.

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CHECKLIST

Quick launch checklist

Use this to confirm your site is ready to go live.

  • Phone number visible and click-to-call enabled
  • Homepage H1 matches main service and target location
  • 3–6 service pages with clear descriptions
  • At least 3 customer reviews or case studies
  • Analytics and Google Business Profile connected
  • Site speed: images optimised and pages under 3s load time
TROUBLESHOOTING

Common problems and quick fixes

Site looks wrong on mobile

Check that images are not full-width fixed sizes and ensure one CTA is prominently visible. Ask support for a mobile-first tweak — Congero provides edits via text.

Search engine visibility is low

Verify meta tags, GSC verification, and that your business profile is complete. Add service-area pages and encourage reviews to boost local signals.

Photos are generic or irrelevant

Send authentic photos via WhatsApp and request replacements — included with managed updates.

FAQ

Frequently asked questions

Answers to the most common queries about creating a business website.

Most previews are generated in under 60 seconds after you provide the basics. Domain connection and final checks usually take a few more minutes.
Yes — with Congero you can text changes (copy, images, prices) and receive updates within minutes at no extra cost.
Managed hosting, SSL, domain registration (or transfer), unlimited content updates, local SEO features and monthly analytics dashboards.
No — search engines prioritise helpful, original content. Our AI creates practical, business-specific content designed for people and search engines.

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