STEP-BY-STEP GUIDE

how do you create your own website for free

Practical, up-to-date instructions for 2025: choose the right free platform, set up pages, optimise for search, and know when a managed website makes better business sense.

Updated 2025 • Best free options & realistic upgrade advice
INTRO

Is a free website really free — and is it the right choice?

Yes — you can publish a functioning site without paying hosting or development fees. But "free" often means trade-offs: subdomains (yourname.platform.com), limited SEO control, ads, restricted templates and slow support. This guide helps you pick the right free option, avoid common traps, and prepare a painless upgrade path when your business needs more.

When free makes sense

  • Testing an idea, MVP or side project
  • Personal portfolio, resumes or student projects
  • Learning web concepts without financial commitment
  • Short-term event pages or one-off landing pages

Quick reality check

If you run a trade or service business (plumber, electrician, beauty therapist, etc.), a free site can work short-term — but local SEO, professional branding and reliable performance often require a managed solution. Congero offers a flat $49/month managed website with domain, hosting, SEO and unlimited updates — a predictable option when you're ready to scale.

When to avoid free

  • When you need a custom domain (business credibility)
  • If you depend on search traffic and local visibility
  • When uptime, speed and security matter for client leads
  • If you need payment, bookings or integrations
FREE PLATFORMS

Top free website options (pros & cons)

These platforms are the best starting points in 2025. Pick based on your technical comfort and long-term plans.

GitHub Pages

Free static site hosting with custom domain support and fast global delivery. Best for developers or those willing to learn static site generators (Jekyll, Hugo).

  • No hosting fees
  • Custom domain allowed
  • Not ideal for non-technical users

WordPress.com (free plan)

Quick blogging or small site setup with a free subdomain. Easy to use, large ecosystem — but many features locked behind paid plans.

  • Beginner-friendly editor
  • No plugins or full SEO on free plan
  • WordPress.com branding & ads

Google Sites

Fast, drag-and-drop site builder tied to your Google account. Great for simple internal pages, events or basic portfolios.

  • Truly free with no ads
  • Very simple editor
  • Limited templates and poor SEO controls

Static site + free CDN

Use a static site generator and deploy to free CDN (Netlify / Vercel free tiers). Fast and free for many projects, with custom domain support.

  • High performance
  • Flexible and scalable
  • Requires build tooling knowledge

Carrd / Simple one-pagers

Create single-page landing pages quickly. Carrd has a generous free tier for simple, attractive one-pagers.

  • Fast and easy
  • Great for promos
  • Not suitable for rich, multi-page sites

Webflow (free staging)

Design-first builder with free staging subdomain. Excellent for design control but paid plans required to publish custom domain and avoid Webflow branding.

  • High design fidelity
  • Paid plan needed for production features
QUICK START

Create a basic free website in 8 steps

Follow these practical steps to publish a simple, discoverable website without paying hosting fees.

1

Choose the right platform

Pick a free platform that matches your skill level: Google Sites or Carrd for no-fuss pages; WordPress.com for content and blogging; GitHub Pages or Netlify for faster, code-driven sites with a custom domain option.

2

Secure a domain or accept a subdomain

Free plans usually give a platform subdomain (yourname.platform.com). If you want a professional domain (yourbusiness.com), you can often buy one separately and connect it to platforms that allow custom domains (GitHub Pages, Netlify, some paid tiers).

3

Plan your pages and content

Map essential pages: Home, Services (or What I Do), About, Contact, and a simple FAQ. Keep headlines clear and write short, benefit-driven paragraphs. Use a consistent call-to-action on each page (call, WhatsApp or booking link).

4

Use good visuals

Choose 3–6 strong images of your work or team. If you don’t have original photos, use free stock images that look authentic. Compress images for fast loading and add descriptive alt text for SEO and accessibility.

5

On-page SEO basics

Write one clear H1 per page, include your primary keyword and location (e.g., "Emergency Plumber in Melbourne") in the title tag and H1, and add a short meta description (≈150 characters). Use structured headings and include your NAP (name, address, phone) on the contact page.

6

Publish & verify

Publish your site, connect analytics (Google Analytics / GA4) and Search Console, then verify ownership. Submit a sitemap.xml if your platform supports it to speed up indexing.

7

Promote & collect leads

Add clear contact options — call button, WhatsApp link, or a simple booking link. Share your site on social media and add your website URL to directories and your Google Business Profile for local visibility.

8

Measure & iterate

Track which pages attract visitors and where they come from. Improve content, add customer reviews, and replace generic images with real photos as you get them.

UPGRADE TO A MANAGED SITE

If the time sink, technical maintenance or SEO limitations are costing you leads, a managed site ($49/month) can save hours and get better results fast.

TIPS & SEO

Make your free website discoverable

Search engines reward helpful content and local relevance. These practices are doable on most free platforms.

Local SEO

Include your service area and city names naturally in pages and meta titles.

Claim and optimise your Google Business Profile — it drives local searches much more than a free website alone.

Performance

Compress images, enable lazy-loading where possible, and use lightweight themes or templates.

Fast pages improve ranking and conversion rates.

Content

Prioritise useful content: clear service pages, FAQs, and before/after photos. Write for customers first, search engines second.

Aim for 500–1,000 words on main service pages with helpful subheadings.

Schema

Add LocalBusiness or Service schema when possible to improve rich result eligibility.

Many free platforms don't expose schema; a managed site can add it automatically.

Contact & Trust

List NAP consistently, show reviews, and add a concise privacy policy — these increase click-through and trust.

Links & Citations

Get listed in local directories, and ask satisfied customers to leave reviews. External citations help local rankings.

Want this done for you?

Congero builds SEO-optimised websites instantly, includes domain & hosting, and handles local SEO and unlimited updates for $49/month. Perfect if you’d rather focus on customers than CMS settings.

TRY THE 60-SECOND DEMO
PROBLEMS & MIGRATION

Common issues with free sites — and how to fix or migrate

If you outgrow a free site, migrating is usually straightforward if you plan ahead.

Problem: Your site isn’t ranking

Free platforms sometimes limit SEO features or produce slow pages. Fix by improving content, compressing images, and ensuring your Google Business Profile is fully optimised.

If local search is vital, consider a managed site that adds schema, meta optimisation and faster hosting automatically.

Problem: Need a custom integration

Booking systems or payments often require paid plans or third-party services. Exporting content and moving to a managed platform is usually the fastest solution.

Migration checklist

  • Backup existing content (text and images)
  • Purchase or confirm ownership of your domain
  • Export or copy key meta titles and descriptions
  • Set up 301 redirects if URLs will change
FAQ

Frequently asked questions

Some free platforms support custom domains (GitHub Pages, Netlify), others require a paid plan (WordPress.com, Webflow). Check platform docs before buying a domain, or choose a host that allows easy domain connection.

No. Google evaluates content quality, relevance and user experience — not whether the site is free. Focus on helpful, unique content, site speed and proper metadata.

Costs vary: buying a domain (≈ $10–25/year), hosting (free → $5–$20/month for basic), or managed services (Congero provides a full managed website for $49/month including domain, hosting, SEO and unlimited updates).

Most platforms let you export content in some form. Static sites are easiest to export. If portability is important, use a platform that allows exports or maintain content copies offline.

From free site to paid plan — a small business story

A local electrician launched a Google Sites page to test demand. After 3 months they had steady leads but poor local ranking and no online booking. Migrating to a managed site improved page speed, added local schema and gave them a simple way to accept bookings — enquiries doubled within 6 weeks.

When you need reliable performance, local SEO and ongoing updates without the hassle, a predictable managed service can be the fastest growth lever.

business owner checking website

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