WEBSITE PREP GUIDE — 2025

get website ready for your business

Everything to prepare before your website goes live — save time, improve local search rankings and convert more visitors into customers.

Congero helps trades and service businesses go live in under 60 seconds, plus unlimited updates and local SEO for $49/month.

Preparing website content
WHY PREPARE?

Why preparing before launch matters

A well-prepared website launches faster, ranks better in local searches and converts visitors into leads — no guesswork, no delays. Preparation reduces revision cycles and makes post-launch updates seamless with Congero's text-in update system.

Clear Goals

Define the main action you want visitors to take (call, book, request a quote).

Local Visibility

Targeted service locations and keyword-focused page content help you show in "near me" searches.

Faster Launch

Have your assets and content ready and Congero can publish your site in under 60 seconds.

PRE-LAUNCH CHECKLIST

Practical checklist — get everything ready

Complete these items before you start the demo to speed up launch and improve results.

Business essentials

  • Business name and short tagline
  • Phone number, email and business address (NAP)
  • Primary service locations (suburbs, city, region)
  • ABN (optional for trust signals)

Brand & visuals

  • Logo file (SVG or high-res PNG)
  • Brand colours (HEX codes) or preferred palette
  • 3–8 high-quality photos of work, team or premises
  • Short staff bios and a friendly cover photo for About page

Content & offers

  • Two or three core services with short descriptions (50–150 words)
  • A clear call-to-action per page (Call now, Book online, Request quote)
  • Any specials, warranties or trust badges you want displayed

Technical items

  • Desired domain name (we can register or transfer)
  • Access to Google Business Profile (recommended)
  • Any third-party tools you want integrated (booking, payments)
  • Preferred email for admin & analytics

Compliance & trust

  • Privacy policy or terms (basic templates available)
  • Licences or insurance details for trades (if applicable)
  • Customer testimonials or before/after photos

Pro tip

If you don’t have full content ready, give us the essentials and update the rest via text after launch — Congero includes unlimited updates for $49/month.

CONTENT CREATION

6 steps to prepare page-by-page content

Follow these steps to produce clear, search-friendly copy for the pages every small business needs.

Home page — concise & focused

Headline, 1–2 sentences about what you do, a strong CTA (call now / get a quote) and 3 highlighted services.

Include local keywords: e.g., "Plumber in Richmond" or "Melbourne emergency locksmith".

Services pages — buyer-focused

Write each service as a short problem → solution → CTA. Use testimonials and before/after images where possible.

Aim for 300–700 words per service to rank for specific queries.

About page — build trust

Short business story, team intro, qualifications, service areas, and a photo to humanise your brand.

Adding a friendly video or team photo boosts conversions.

Contact page — make it easy

Clear phone number, business hours, service area map and a contact form (or call-to-action). Add a click-to-call button for mobile.

Social proof & guarantees

Collect 3–5 short testimonials and display them prominently. Offer guarantees or warranty info to reduce friction.

Images & alt text

Use real photos of jobs and add descriptive ALT text (include keywords where natural).

Example alt: "commercial gutter replacement in Bondi - before and after".

LOCAL SEO

Local SEO checklist & analytics to track

These items help your business appear in local search results and convert local visitors into customers.

Local SEO essentials

  • Consistent NAP across site and directories
  • Service-area pages targeting suburbs and towns
  • Google Business Profile setup and optimisation
  • Local schema markup (business, service, reviews)
  • Customer reviews on-site & in Google

Analytics & conversion tracking

  • Google Analytics and Search Console connected
  • Call tracking or click-to-call events for mobile
  • Monthly performance dashboard (visitors, top pages, leads)
  • Heatmaps or session recordings (optional)

Congero includes local SEO and monthly analytics

We handle meta tags, schema, and reports automatically so you can focus on customers.

SEE A DEMO WITH LOCAL SEO
IMAGES & ACCESSIBILITY

Image optimisation and accessibility best practices

Fast-loading images and accessible content help both users and search engines.

before and after home improvement photos
  • Resize images to display dimensions and compress to under 300 KB where possible.
  • Descriptive ALT text for every image — make it useful and include location or service when natural.
  • Use JPEG for photos and PNG or SVG for logos and graphics.
  • Include captions for proof of work to improve trust and conversions.
  • Mobile-first: ensure hero images crop well on phones and click-to-call is prominent.
AVOID THESE

Common pre-launch mistakes and how to fix them

Vague CTAs

If your call-to-action is unclear, visitors leave. Use direct CTAs like "Call now for same-day service" or "Request a free quote".

Too much jargon

Write for your customer. Explain services in plain language and show examples of work.

Ignoring mobile users

Most searches are mobile-first. Ensure phone numbers and booking CTAs are prominent and easy to tap.

No tracking

Without analytics you won’t know which pages drive leads. Connect Google Analytics and track calls/bookings as conversions.

FAQ

Frequently asked questions

Quick answers to common concerns about preparing your website content and assets.

At minimum: business name, phone, 1–3 service descriptions, and a hero image. You can add and refine the rest later — Congero includes unlimited text-in updates.

Yes. Provide key details and examples of tone, and our AI will draft SEO-friendly copy. You can then tweak or ask for edits via text.

No problem — Congero includes domain registration or brings your existing domain with free SSL and hosting included in the monthly plan.

Yes — having assets ready reduces back-and-forth and helps the AI produce a site aligned with your brand the first time. It also speeds up local ranking improvements.

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