"Free web designer" can mean different things: a free DIY template, a volunteer designer, a promotional offer, or a company that builds a basic site at no upfront charge but expects you to pay later for hosting, customisation or maintenance. Understanding the differences helps you choose the safest path for your business.
A free price tag doesn’t always mean free in the long run. Here’s what to watch for.
Free plans often lock advanced features (booking, payments, forms) behind paid tiers.
Domain costs, premium plugins, or priority support frequently add up after launch.
Some free platforms make it hard to export your site or switch providers later.
Free templates may lack proper meta tags, schema and performance optimisation — crucial for local trades.
A "free" design can look templated, making your business blend in rather than stand out.
Free options typically deprioritise support — risky when your site is your lead generator.
Free options are fine in a few scenarios — but they’re not a one-size-fits-all solution for local businesses that need leads.
If you’re just testing demand and have zero budget, a free landing page can validate an idea quickly.
Non-commercial, low-stakes sites (a personal blog or portfolio) may be fine on a free plan.
Temporary campaign pages or one-off events where SEO and exports aren’t important.
Congero combines speed, predictable pricing and local SEO to deliver a website that works — month after month.
Get a fully functional, mobile-responsive site instantly via WhatsApp or demo — perfect for trades who need leads now.
Text edits anytime — we push updates in minutes. No extra costs for small changes.
Auto-generated meta tags, schema and local signals help you rank for "near me" searches.
$49/month covers everything — secure hosting, free domain registration or transfer, and automated backups.
Monthly dashboards show which services get enquiries and where to focus growth efforts.
Cancel anytime — you own your content and can export your site if you leave.
All features included for $49/month — predictable pricing beats surprise bills from "free" deals.
Follow these steps to evaluate the safest, most cost-effective path for your business website.
Even on a free plan, these changes can move the needle for local search results.
Include your suburb and service in the page title and H1 (e.g. "Plumber Sydney North Shore").
Write a unique meta title (≤60 chars) and description (≤155 chars) for each page.
Ensure the business name, address and phone match across your site and Google Business Profile.
Compress images, add descriptive ALT text and use modern formats where possible.
Test your site on phones — most customers search and call from mobile devices.
Collect reviews and add structured data to increase trust and click-throughs.
Not necessarily. Free sites can rack up costs for domains, premium plugins, priority support, and migration. Calculate total cost over 12–24 months to compare fairly.
No. Google values helpful, original content. Whether built with AI or by hand, content that serves users performs well. Ensure the site is unique, accurate and useful.
If the platform doesn’t allow exports, you may need to manually copy content and rebuild on another platform. That’s why portability is a key checklist item.
Everything you need: domain registration or transfer, secure hosting, SSL, unlimited text-in edits, built-in local SEO, monthly analytics and support — all with no lock-in contract.
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