DENTAL WEBSITE GUIDE

dental practice website

Everything dentists need to attract local patients, book more appointments and build trust online — fast, affordable and mobile-ready.

From clear service pages (fillings, crowns, cosmetic dentistry) to online booking, patient reviews and local SEO — learn exact steps to launch a high-performing dental website using Congero's AI-driven, done-for-you platform.

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Dental clinic reception
OVERVIEW

What makes a great dental practice website?

A great dental website clearly communicates services, builds patient trust, makes booking easy and ranks well in local search — so new patients find you and existing patients come back.

  • Clear service pages: general dentistry, emergency care, cosmetic treatments, implants.
  • Visible phone number and click-to-call on mobile.
  • Online booking or integrated appointment forms.
  • Patient reviews, before & after galleries, team bios and trust badges.
  • Local SEO (Google Business Profile, schema, local keywords).

Why it matters

Most patients search online before calling a dentist. A well-structured website turns searchers into bookings by answering questions fast, showcasing results and making appointment booking frictionless.

BENEFITS

How the right website grows your dental practice

Target local patients, improve appointment rates and increase patient lifetime value with a site built for dental conversions.

More Calls & Bookings

Click-to-call on mobile, sticky booking CTAs, and integrated online scheduling make it easy for patients to book immediately.

Stronger Trust Signals

Showcase verified reviews, before & after galleries, and association memberships to reduce booking hesitation.

Rank Higher Locally

Built-in local SEO, schema for dentists and optimized service pages help you appear in “dentist near me” searches.

Predictable Costs

$49/month covers domain, hosting, SSL, analytics and unlimited text-in updates — no surprise design bills.

Unlimited Updates

Text changes (hours, specials, staff updates) and see them live in minutes. Perfect for flexible dental teams.

Secure & Compliant

SSL, secure hosting and best practices for patient data handling (for booking forms and third-party integrations).

FEATURES

What to include on your dental practice website

Every dentist should have these pages and components to convert visitors into patients.

  • Homepage with clear value proposition and primary CTA (Book Now / Call).
  • Separate service pages: checkups, fillings, root canal, implants, orthodontics, cosmetic dentistry.
  • Online booking integration (Calendly, Cliniko, Practice Management) or simple booking form.
  • Patient resources: FAQs, fees, aftercare instructions, new patient forms.
  • Trust: team bios, clinic photos, before & after gallery, patient testimonials.

Technical essentials

  • Mobile-first responsive design
  • Fast hosting and image optimisation for speed
  • Structured data (Dentist schema, service markup)
  • Secure SSL and regular backups
  • Monthly analytics to track bookings & traffic
Before and after dental gallery
Digital dental technology
Dental team portrait
GET STARTED

Launch your dental website in 60 seconds

Use our WhatsApp demo to see a working preview for your dental practice instantly. No technical skills required.

1. Request Demo

Text "GO" to Congero's WhatsApp bot or click the demo link. No credit card required.

2. Answer a Few Questions

Provide basics: practice name, services, location and hours via simple text replies.

3. AI Builds Your Site

Our AI generates a customised, mobile-first website preview with SEO-ready pages.

4. Review & Go Live

Approve, connect your domain (or use a free domain), and start receiving patient enquiries.

TRY A FREE DENTAL WEBSITE DEMO

All for $49/month — domain, hosting, unlimited text updates and analytics included.

LOCAL SEO

SEO tactics that bring local patients

Focus on local intent, services pages and trust signals — our AI implements these automatically, but here's what matters most.

Local Keywords

Target phrases like "dentist near me", "emergency dentist [suburb]", "cosmetic dentist [city]". Put location in title tags, meta descriptions and H1s where natural.

Reviews & Social Proof

Collect Google reviews and showcase them on-site. Positive reviews boost click-through rates and local rankings.

Schema & Structured Data

Add Dentist and LocalBusiness schema, service markup and opening hours so search engines show accurate rich results and business details.

Optimised Images

Use high-quality before/after images with descriptive alt text and compressed file sizes to preserve page speed.

Local Citations

Consistent NAP across directories (HealthEngine, Whitecoat, Google Business) reduces confusion and improves trust signals for local search.

Track & Improve

Use monthly analytics to find your top-performing services and optimise pages that attract the most patients.

CONVERSIONS

Convert visitors into booked appointments

Small UX and copy changes can dramatically increase appointment rates. Implement these on your site today.

Primary CTA

Make "Book Now" the primary action in the header and a sticky button on mobile. Use action-oriented microcopy like "Book a New Patient Checkup".

Hero Trust Elements

Add a line of trust under the headline: years in practice, number of happy patients, emergency availability.

Short Forms

If using a contact form, keep it to name, phone, preferred date/time and short message. Or prefer direct bookings with calendar tools.

Use Video

A short introduction video from the principal dentist builds rapport and reduces anxiety for new patients.

Promote Specials

Highlight new patient specials or free consultations to entice first-time bookings and track via unique landing pages.

Follow-up Flows

Integrate with SMS/email reminders to reduce no-shows and keep patients engaged post-visit.

PRICING

Simple pricing for dental practices

All-in-one $49/month includes domain (or bring your own), secure hosting, SSL, local SEO, monthly analytics and unlimited text-in updates — perfect for small practices.

Everything you need for one predictable monthly price

No surprise design bills, no lock-in contracts. Update your site by texting us and we'll make the changes quickly — all included.

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FAQ

Frequently asked questions for dental websites

Answers to the common concerns dentists have when moving online.

You’ll see a fully formed preview in under 60 seconds after answering a few quick questions. Connecting a custom domain and final checks usually take a few minutes more.

Yes — we integrate with popular booking and practice management tools or add simple scheduling widgets. SMS/email reminder integrations are supported via third-party tools.

We provide SSL and secure hosting. For patient forms or PHI you should use a compliant practice management system — we’ll help connect the right integrations.

We handle most common integrations. For advanced custom features we can recommend developers or implement plugins depending on your platform and needs.

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