A dental clinic website is more than an online brochure — it's your most powerful 24/7 receptionist. It must highlight trust, educate patients, showcase treatments, support local SEO and make booking an effortless next step.
Include these pages to cover patient questions, support discovery, and improve conversions.
Clear value proposition, quick contact options, hero with phone and book button, and links to core services.
Individual pages for fillings, implants, cosmetic dentistry, orthodontics, hygiene — each optimised for search intent.
Short bios, qualifications, professional photos and a friendly tone to increase trust and reduce anxiety.
NAP details, map, parking notes, public transport, business hours and after-hours instructions for emergencies.
Verified reviews, before-and-after photos and video testimonials to show outcomes and build confidence.
Common procedure questions, payment options, insurance info and patient forms to reduce phone calls and friction.
Design should reduce patient anxiety, emphasise trust signals, and make booking easy on mobile and desktop.
Most patients search on mobile. Prioritise a fast, thumb-friendly layout with sticky call-to-action buttons and quick-tap booking.
Show CQC/HMRC or local accreditation logos, team certifications, membership associations and patient review snippets near the top of the page.
Use real photos of your clinic and staff — avoid generic stock images. Include high-quality before/after galleries with consent.
Local SEO is the difference between being found and being invisible. Focus on location-first pages and signals that search engines trust.
Target a mix of transactional (bookings), informational (tooth whitening risks), and local keywords. Use patient-friendly language and answer common questions clearly.
Our AI automatically generates meta tags, schema, and location pages for dentists so your clinic shows up in local maps and organic search results.
GET STARTEDDesign every page to guide patients toward booking or contacting your clinic.
"Book now" and phone CTA should be visible in the header, hero and footer. Use sticky header or floating CTA on mobile.
Integrate with booking tools or accept pre-screening forms. Offer SMS and email confirmations to reduce no-shows.
Use downloadable resources, contact forms (or SMS updates via Congero), and click-to-call to capture leads who are not ready to book.
A quick breakdown of key elements that work.
Friendly clinic photo, headline "Compassionate dental care in [Suburb]", short subhead, phone and book buttons.
Three recent testimonials, an average rating, and logos of payment or professional associations.
Cards for urgent care, hygiene, implants and cosmetic dentistry with quick links to full pages.
Answers to the most common questions dentists have about website design and SEO.
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