WEBSITE COST GUIDE — AUSTRALIA 2025

cost to build a website australia

Realistic price ranges, what affects cost, and a step‑by‑step checklist so you budget correctly and avoid surprise fees.

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Figures shown are typical Australian market ranges for 2025 and include AUD examples.

Typical Upfront Cost

From $0 (DIY template) to $30,000+ (enterprise custom build). Most small businesses pay between $1,500–$8,000 for a professional site.

Monthly / Ongoing

Hosting, domain and maintenance typically range from $10–$300+/month. Congero offers an all-inclusive managed solution for $49/month.

Typical Timeline

DIY templates: hours. Freelancers/small agencies: 1–8 weeks. Full bespoke builds: 2–6 months. Congero preview in under 60 seconds, live in minutes after domain setup.

COST BREAKDOWN

How much does it cost to build a website in Australia?

Costs depend on who builds it and what features you need. Below are realistic ranges you can expect in 2025.

1. DIY Website Builders (Wix/Shopify/Squarespace)

Lowest upfront cost if you do the work yourself. Use templates and drag‑and‑drop editors.

  • Cost: $0–$600/year for premium plans and templates
  • Good for: startups, simple brochure sites, small shops
  • Limitations: limited customisation, slower SEO at scale, ongoing app costs

2. Freelancer / Independent Developer

A middle ground — more hands-on development and custom tweaks.

  • Cost: $800–$6,000 (depends on experience & complexity)
  • Good for: custom templates, moderate integrations
  • Limitations: variable quality, maintenance often extra

3. Small Agency / Boutique Studio

Professional design and project management; suitable for businesses wanting a strong brand presence.

  • Cost: $4,000–$25,000
  • Good for: multi-page sites, marketing integrations, SEO strategies
  • Limitations: higher upfront cost and potential ongoing retainers

4. Enterprise & Bespoke Platforms

Custom systems, complex integrations and enterprise features.

  • Cost: $25,000–$250,000+
  • Good for: large businesses, CRMs, complex eCommerce
  • Limitations: long timelines and significant maintenance budgets

An Alternative: Congero — Managed Websites for $49/month

For many trades and small businesses, the best ROI is an all-inclusive, managed website that launches quickly and stays updated.

  • Instant site preview (under 60 seconds)
  • Domain, hosting, SSL, local SEO & unlimited text-in updates
  • Flat $49/month — no lock-in contracts

Key Factors That Affect Cost

  • Design complexity & custom graphics
  • Number of pages and content volume
  • E-commerce (product SKUs, payment gateways)
  • Third-party integrations (booking, CRM, accounting)
  • SEO, content writing and ongoing marketing
  • Support & maintenance agreements

Hidden Costs to Watch For

  • Premium plugins or paid themes
  • Custom development hourly rates
  • Stock photo subscriptions or photography
  • Ongoing support retainers
REAL EXAMPLES

Real-world price examples (Australia, 2025)

Below are typical project scenarios to help you estimate a realistic budget.

Basic Trades Website

5 pages: Home, About, Services, Gallery, Contact

Estimated cost

$49/month (Congero) or $1,200–$3,500 (freelancer)

Small Retail / eCommerce

Up to 50 SKUs, payment gateway, shipping integration

Estimated cost

$2,500–$15,000 (depends on platform & integrations)

Professional Service / Agency

Custom design, lead capture, booking & CRM integration

Estimated cost

$6,000–$40,000+

These are average ranges — your project may vary. Use the checklist below to refine your estimate.
BUDGET & PREP

How to budget for your website — step-by-step checklist

Answer these questions before you get quotes to avoid scope creep and unexpected charges.

  1. Purpose: Lead generation, bookings, sales, information only?
  2. Pages & Content: How many pages and who will write copy and supply images?
  3. Branding: Do you have a logo, colour palette and tone of voice?
  4. Integrations: Bookings, payments, POS, CRM, email marketing?
  5. SEO: Do you need local SEO setup and keyword research?
  6. Maintenance: How quickly do you need updates and will you pay hourly or via subscription?
  7. Timeline: When do you need it live?

Quick budgeting rule of thumb

Set aside 1.5× your initial quote for first-year costs to cover premium plugins, professional photography and initial SEO/ads. Example: if a quote is $3,000, budget ~ $4,500 for launch year expenses.

SAVE MONEY

7 practical ways to reduce website costs

1. Start small

Launch with your core pages. Add extras later once you have traffic and revenue.

2. Use subscriptions for maintenance

Managed services like Congero bundle hosting, updates and SEO for a predictable monthly fee.

3. Prepare content in advance

Provide text and images to your developer to reduce development hours.

4. Reuse templates

Custom design is expensive — a well-customised template saves time and money.

5. Choose the right platform

For simple businesses, a managed platform beats a full custom CMS in total cost of ownership.

6. Do basic SEO yourself

Learn on-page basics (titles, meta descriptions, headings) to reduce initial agency SEO hours.

7. Negotiate scope not price

Ask vendors to phase features so you pay only for essentials at launch and add extras later.

FAQ

Frequently asked questions about website costs in Australia

How much should a small business expect to pay in the first year?

Expect to pay between $500 and $8,000 depending on who builds it and the level of customisation. Include ongoing hosting/maintenance ($100–$2,000/year) and marketing costs.

Are there any free options?

Yes — free tiers exist on website builders, but they often use subdomains and show ads. For a professional presence, budget for at least domain + basic hosting or a managed $49/month option.

What ongoing costs should I expect?

Domain renewal (~$10–$30/year), hosting ($5–$200+/month), security and backups, plugin renewals, and marketing/SEO spend. Managed plans simplify this into a single monthly fee.

Is paying more always better?

Not necessarily. Pay for outcomes, not hours. A well-configured, SEO-optimised $49/month managed site can outperform a $5,000 brochure site that’s not maintained or marketed.

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