SITE STRATEGY FOR WRITERS

copywriters websites

Portfolio-first, conversion-focused websites built for freelance copywriters — live in 60 seconds, optimised for local SEO and higher enquiry rates.

All-inclusive from $49/month — domain, hosting, unlimited updates & built-in SEO. No lock‑in. Cancel anytime.

OVERVIEW

Why a specialised website matters for freelance copywriters

A copywriter’s website is both portfolio and sales page. It must showcase writing samples, communicate a unique voice, prove results with metrics and case studies, and make it effortless for prospects to hire you. Congero builds sites that do all this automatically, with content and page structure optimised for search and conversions.

What Congero does for copywriters

  • Portfolio pages that highlight headlines, conversions and before/after results
  • Service pages that sell (emails, landing pages, UX copy, ads)
  • Client testimonials, logos & measurable outcomes presented for trust
  • Local & freelance SEO so clients searching for "copywriter near me" find you
Copywriter portfolio on laptop
BENEFITS

Benefits of a Congero copywriter website

Everything a busy writer needs: speed, clarity, and conversion-focused design so you spend less time on your website and more time on paid work.

Live in 60 Seconds

Request a demo and get a personalised site prototype instantly — then tweak copy by texting us.

Client-Ready Portfolio

Showcase case studies with measurable outcomes (CTR, open rates, revenue uplift) that persuade high-quality clients.

Built-in SEO

Auto-generated meta tags, schema and local signals to help you rank for key phrases like "freelance copywriter" and "sales copywriter Sydney".

Unlimited Updates

Text new samples, update prices, or add testimonials any time — changes go live in minutes at no extra cost.

Analytics & Growth

Monthly reports show which pages and samples generate enquiries so you can focus on the highest-converting work.

Domain & Hosting Included

Everything under one predictable $49/month price — domain, SSL, fast hosting, and automatic backups.

SITE STRUCTURE

Essential pages every copywriter website needs

Congero builds these pages for you and optimises the copy for search and conversions.

Home / Hero

Clear headline, one-line value proposition (who you help + outcome), and a single call-to-action (book a call / send brief).

  • Primary services listed
  • Highlight 1–2 case studies

Services (Packages)

Describe deliverables (emails, landing pages, SEO content), expected outcomes, and pricing tiers to pre-qualify leads.

  • Conversion-focused language
  • CTAs to request a brief

Portfolio / Case Studies

Show the brief, approach, the writing sample, and measurable results like uplift in CTR, open rate or revenue.

  • Before / after examples
  • Client outcomes highlighted

About & Process

Explain your process in 3–5 steps (brief → drafts → revisions → results) to reduce friction for new clients.

Testimonials & Logos

Social proof is critical. Include quotes with names, logos, and short video clips where possible.

Contact / Hire

A simple brief form or CTA to book a 15-minute intro call (Congero designs templates that push for qualification first).

PROCESS

How Congero creates your copywriter website — in 4 steps

It’s simple: give a few details via WhatsApp or the demo page and our AI creates a tailored site you can refine instantly.

1. Request Demo

Text "GO" to our WhatsApp bot or click the demo link to start — no credit card required.

2. Provide Key Details

Share your niche, top 3 services, 2–4 writing samples and primary locations (for local search).

3. AI Builds & Writes

Our AI drafts headlines, service copy, meta tags and portfolio pages emphasising outcomes.

4. Go Live & Optimise

Preview, connect a domain, and request unlimited edits by text. Analytics follow from month one.

START MY FREE DEMO

Free demo — no credit card required • All sites start responsive and SEO-ready.

SEO & COPY

SEO and copy tips to get more clients

Use these tactics on your Congero-built site to improve visibility and enquiries.

Keywords & Positioning

Target phrases buyers use: "freelance copywriter", "conversion copywriter", "email copywriter [city]". Place the primary phrase in H1, first paragraph, meta title and URL.

Headlines that Convert

Lead with benefits (what you'll deliver) not features. Use numbers, timeframes and outcomes: "Landing page copy that increases conversions by 20%".

Portfolio Copy

For each case study include the brief, your approach, the sample (with pull quotes), and measurable outcome. Prospects respond to evidence.

Meta & Schema

Congero auto-generates meta titles, descriptions and structured data for work examples so your site can show rich results in search engines — keep them tight and benefit-driven.

CTA & Pricing

Use a single primary CTA on each page. Offer clear pricing or "starting at" ranges to filter lower-quality leads and attract serious clients.

Trust Elements

Add client logos, testimonials with metrics, and links to published work. Video testimonials work especially well for higher-ticket copywriting packages.

EXAMPLES

Site examples tailored for copywriters

Designs emphasise legibility, clear hierarchy and quick access to samples — perfect for converting visitors into clients.

Copywriter homepage example
Case study example
Services page example
PRICING

Transparent pricing that suits freelance writers

All-inclusive flat fee: $49/month. No setup fee, no surprise charges, and unlimited site updates by text.

$49 / month

  • Custom, responsive site
  • Domain registration or transfer
  • Unlimited text-in updates
  • Local SEO & analytics

Why writers love it

Fast iteration on samples, low monthly cost, and no technical maintenance so you can keep pitching and writing.

No lock-in

Cancel anytime and export your content as static HTML/CSS. You keep ownership of all your words and samples.

SUPPORT

Common issues and quick fixes

Most site updates are handled live via text. Here are quick solutions to frequent questions.

My site voice sounds off

If the initial copy doesn't match your tone, text us 2–3 sample lines or a preferred bio and we'll adjust the voice to match your brand.

Replace stock images with my work

Send screenshots or PDFs of bylines, case studies, or client publications and we'll swap them in quickly.

I need custom pricing tables or contracts

We can add bespoke pages or link to external contract templates. Text your requirements and our team will advise solutions or integrations.

FAQ

Frequently asked questions

Answers specific to freelance copywriters and how Congero helps you land better clients.

After you provide the core details and samples, a preview site appears in under 60 seconds. Domain setup and final checks usually take a few more minutes.

Yes. Send 3–5 sample lines representing your voice or paste a client-facing bio. We’ll adapt headings, samples and service descriptions to match your voice.

Yes — our onboarding asks about your target clients and results. We use that to craft positioning, suggested packages and persuasive service copy aimed at higher-paying clients.

Absolutely. Congero auto-generates meta titles, descriptions, local schema, and optimised headings so you rank for relevant copywriting searches.

We provide professional templates tuned for conversion. For advanced custom designs or integrations we can advise third-party developers and integrate results into your Congero site.

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