WEBSITE GUIDE

copywriter websites

Build a professional, conversion-focused site that showcases your portfolio, wins you clients, and ranks in local search — without any technical skills.

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copywriter website preview
Live sites for writers
Get a portfolio, services page, and contact form — live in under 60 seconds.
WHY IT MATTERS

Why Every Copywriter Needs a Professional Website

A great website turns prospects into clients. It showcases your voice, demonstrates results with case studies, and makes it easy for clients to hire you right away.

Showcase Your Voice

Your website is the place to demonstrate writing samples, tone, and expertise in the formats clients want — web copy, email campaigns, ads and whitepapers.

Convert Visitors into Clients

Strategic service pages, clear pricing or starting rates, and an easy contact flow reduce friction and increase enquiries.

Rank for Local & Niche Search

Local SEO and niche keyword targeting (e.g., 'B2B SaaS copywriter Melbourne') help you appear when clients search for writers in your market.

ESSENTIALS

What a High-Converting Copywriter Website Needs

Design and content choices should persuade and clarify. Focus on outcomes, not just services.

Clear Service Pages

Create separate pages for Website Copy, Email Sequences, Ads & Landing Pages, and Content Strategy. Explain the process, deliverables, and timelines.

Portfolio & Case Studies

Showcase before/after results, metrics (conversion lift, open rates), links to live pages, and short client quotes to build trust.

Social Proof & Testimonials

Use succinct testimonials with client names, roles, and measurable outcomes to increase credibility.

Pricing Clarity

Clearly state starting rates or project ranges. Offer retainer options and simple CTAs like 'Request a Quote' or 'Book a Discovery Call'.

Easy Contact Flow

Include a visible contact button, a short contact form or a click-to-text WhatsApp link. Congero sites accept text updates and demo requests via SMS for instant action.

Fast Page Load & Mobile UX

Clients often view your site on mobile. Prioritise fast images, clear font sizes, and a scannable layout to keep visitors engaged.

GET STARTED

Launch Your Copywriter Website in 4 Easy Steps

Congero gets your professional site online fast so you can start winning clients today.

1. Request Demo

Text "GO" to our WhatsApp bot or click the demo link to begin. No credit card required.

≈ 5 seconds

2. Answer Questions

Tell the AI your niche, services, examples of work, and tone of voice via simple text replies.

1–2 minutes

3. Review Draft

Get a preview site with portfolio, service pages and contact options. Ask for changes via text — unlimited edits included.

Instant updates

4. Go Live & Grow

Connect your domain or use a Congero domain. Enjoy hosting, SSL, analytics and ongoing SEO for $49/month.

Under 60 seconds
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Unlimited updates • Domain, hosting & analytics included • Cancel anytime

SEO & CONTENT

SEO & Content Best Practices for Copywriter Websites

Follow these tips to rank for client searches and attract high-quality enquiries.

Keyword Targeting

Target phrases such as "freelance copywriter [city]", "B2B copywriter", or "email copywriter for SaaS". Include these in headings, meta titles, and first 100 words.

Case Studies & Metrics

Use measurable results: conversion rate improvements, open-rate lifts, or revenue impact. Numbers build trust and improve click-through rates in search snippets.

Optimised Assets

Compress images, use descriptive ALT text (e.g., "B2B landing page copy before and after"), and include sample PDFs or screenshots for quick review.

Internal Linking

Link service pages to relevant case studies and blog posts. This keeps visitors exploring and signals topical relevance to search engines.

Authoritativeness

Add a clear bio, client logos, media mentions, and links to sample work. Author pages improve trust and E-E-A-T signals for search engines.

Technical SEO

Congero automatically handles meta tags, schema (LocalBusiness and Service), and fast hosting — so your technical SEO is covered from day one.

Let AI optimise your site for search

Congero auto-generates meta titles, descriptions, and local schema tailored for copywriters so you rank for the right clients.

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PORTFOLIO

Portfolio Examples & How to Present Your Work

Short, scannable case studies beat long samples. Use a clear problem → solution → result structure.

landing page sample

Landing Page Rewrite

Problem: Low conversions. Solution: Headline and CTA restructure. Result: 32% lift in conversion.

email campaign sample

Email Sequence

Problem: Low open rates. Solution: Rewritten subject lines and segmentation. Result: 18% increase in opens.

ad copy sample

Ad Copy A/B Test

Problem: Poor CTR. Solution: Tested 3 headline variations. Result: Best headline delivered 45% higher CTR.

Want these sections on your site? Congero auto-generates portfolio layouts and highlights your best results.

SHOW ME A PORTFOLIO TEMPLATE
PRICING

Simple Pricing Built for Freelancers

One predictable fee covers everything a modern freelance site needs.

$49
per month
  • Professional responsive website
  • Domain registration or transfer
  • Unlimited text-in updates
  • Built-in local SEO & schema
  • Monthly analytics & performance
START FREE DEMO
No lock-in contract — cancel anytime
TROUBLESHOOT

Common Issues & Quick Fixes for Writer Sites

Most adjustments are quick — just text us the change and our AI handles it.

My portfolio looks generic

Send your best live links or sample PDFs via WhatsApp. We replace stock images and customize case study layouts instantly.

I need a pricing table

Text your typical package details and we'll add a clear pricing section with recommended phrasing that converts.

My site isn't showing locally

We handle local schema and Google Business Profile recommendations. Text us your service areas and we'll optimise NAP and schema for you.

FAQ

Frequently Asked Questions

Answers to the most common questions from freelance writers and agencies.

Your preview appears in under 60 seconds after you provide basic info. Connecting a custom domain usually takes a few minutes. Ongoing edits are handled via text and appear in minutes.
Yes — send links or files via WhatsApp and we'll add them to your portfolio. We can display screenshots, PDFs, or live links with short case study summaries.
Our AI generates original, tailored copy based on your brief and voice examples. For portfolio items, we recommend using real client work or clearly labelled sample pieces.
Everything: design, hosting, SSL, domain registration (or bring your own), unlimited edits via text, local SEO, and monthly analytics. No hidden fees or lock-in contracts.
Yes — you own your content and can export static HTML/CSS files at any time.

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