GUIDE 2025

best free website builders

Curious which free website builder is right for your small business in 2025? We tested the major platforms and explain trade-offs — plus when a managed, affordable paid solution like Congero makes more sense for trades and service pros.

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Compare features, limits and real-world fit
Quick verdict
Free plans are great for testing and simple landing pages. For reliable lead generation, local SEO, and unlimited updates — consider a managed site like Congero.
Comparing website builders on laptop
OVERVIEW

Why choose carefully in 2025?

Many builders advertise “free” but attach limits: platform ads, subdomains, restricted SEO, storage caps, limited e‑commerce, or paid plugins. This guide accelerates your decision by focusing on real-world needs: SEO, lead capture, local visibility and long-term ownership.

Speed & Setup

Most free builders are fast to set up. If you need a live site in minutes for a job card or promotion they're ideal.

SEO & Discovery

Free plans often limit meta control, schema and performance. That impacts local “near me” searches — critical for trades and local services.

Costs Over Time

Free can be free forever — until you need a custom domain, remove ads, or add e‑commerce. Upgrades quickly equal paid plans.

TOP FREE BUILDER PICKS

Best free website builders (tested)

Short pros & cons for each free option and who should pick it.

Wix (free plan)

Drag-and-drop builder, generous templates, app market. Free plan includes Wix branding and a wixsite.com subdomain.

  • Easy for beginners
  • Ads on free plan, limited SEO controls
  • Best for: Small portfolios, simple businesses testing an online presence

WordPress.com (free plan)

Powerful blogging and content tools. Free plan has wordpress.com subdomain, limited plugins and customization.

  • Strong content management
  • Plugins and advanced SEO behind paid tiers
  • Best for: Bloggers and content-heavy sites that may upgrade later

Carrd (free plan)

Ultra-simple single-page sites with great speed. Free plan limited on forms and custom domains.

  • Fast, inexpensive upgrade path
  • Not built for multi-page businesses
  • Best for: Landing pages, one-service promos, link-in-bio pages

Google Sites (free)

Very basic builder, extremely simple for teams who use Google Workspace. No advanced SEO or e‑commerce.

  • Free with Google account, easy collaboration
  • Limited design and SEO features
  • Best for: Internal pages, small team docs, non-customer facing basics

Webflow (free workspace)

Design-first platform giving high-fidelity control. Free workspace allows development but publishing has limits.

  • Pixel-perfect design control
  • Steeper learning curve and limited free publishing
  • Best for: Designers and agencies prototyping client sites

GitHub Pages (free)

Host static sites from a GitHub repo. No UI builder, but great for developers and total ownership.

  • Free, no ads, full control
  • Requires technical skills (static sites only)
  • Best for: Developers and people comfortable with Git and static site generators

Common limitations on free plans

Understand these trade-offs before committing your business' online presence to a free plan.

  • Platform ads & branding: Many builders show ads that reduce credibility.
  • Subdomain only: e.g. yourname.wixsite.com — not ideal for SEO or trust.
  • Limited integrations: No booking, payment gateways or CRM integrations on free tiers.
  • Performance & storage caps: Slower pages and limited media space can hurt conversions.
  • Restricted SEO controls: Meta tags, schema and local SEO features often locked behind paid plans.
RECOMMENDATION

When to move beyond free — and why Congero is often a smarter choice

If your website needs to generate regular leads, rank in local searches, or be updated frequently without delays, a managed solution can save time and increase revenue.

Why choose Congero (recommended for trades & local services)

  • Live in 60 seconds: AI-driven website creation via WhatsApp — perfect for busy tradies.
  • Unlimited updates: Text changes anytime and see them published within minutes — no extra cost.
  • Local SEO built-in: Meta tags, schema and on-page signals optimised for “near me” searches.
  • Analytics & insights: Monthly reports that show what drives enquiries and where to focus marketing.
  • All-inclusive $49/month: Domain, hosting, SSL and maintenance — predictable costs and zero lock-in.
SEE A FAST DEMO

No credit card required • Real demo via WhatsApp

Free plan vs Congero (practical comparison)

  • Domain: Free plans -> subdomain; Congero -> custom domain included.
  • Ads: Free -> often present; Congero -> no third-party ads.
  • SEO: Free -> limited; Congero -> automatic local SEO & schema.
  • Updates: Free -> may need paid upgrades; Congero -> unlimited text-in updates.
  • Support: Free -> community or paid support; Congero -> dedicated managed support & analytics.
Who should pick Congero

Trades (plumbers, electricians, landscapers), cleaners, therapists and local service businesses who need reliable lead flow, clear local visibility and no time for DIY website edits.

Checklist: Choosing the right builder for your business

Answer these to decide between free, paid or managed options.

1. Purpose

Is it a one-page promo or a lead-generating business site? Landing pages -> free builders are fine. Lead-gen, bookings or e‑commerce -> think paid/managed.

2. SEO & Local Visibility

Do you rely on local search traffic? If so, you need proper meta control, schema and fast hosting — often absent from free plans.

3. Ongoing Updates

How often will you change content? If frequent updates are required, unlimited managed updates (like Congero’s text-in edits) save time and costs.

FAQ

Frequently asked questions about free website builders

Not always — but limitations (subdomain, ads, restricted meta control, slower hosting) can make ranking locally and converting visitors harder. For local businesses, investing in proper SEO pays off quickly.

Yes, but migrating content, SEO value and links takes planning. Some platforms make exports easier than others. A managed provider like Congero can migrate and optimise your site to preserve search rankings.

Most major builders provide secure hosting even on free plans, but advanced security, backups and performance monitoring are often part of paid tiers. For mission-critical business sites, managed hosting is recommended.

If you need a live, lead-ready site with local SEO today and simple edits via text, try a managed AI-driven option like Congero — sites can appear in under 60 seconds and include domain, hosting, and local SEO for a predictable monthly fee.

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