Facebook & Instagram Ads

Creative-first approach with rigorous A/B testing and full-funnel retargeting strategies that drive real business results.

2.9B+

Monthly Active Users on Facebook

2B+

Monthly Active Users on Instagram

$9.16

Average Return for Every $1 Spent

Why Facebook & Instagram Ads Dominate

Unmatched Targeting Precision

Facebook's data advantage allows us to target users based on demographics, interests, behaviors, and life events with surgical precision.

  • • Target by age, location, income, education
  • • Interest-based targeting (hobbies, brands, pages)
  • • Behavioral targeting (purchase history, device usage)
  • • Life event targeting (new job, moving, relationship status)

Visual Storytelling Power

Instagram and Facebook are visual platforms where compelling creative drives engagement and conversions.

  • • High-quality image and video content
  • • Stories format for authentic engagement
  • • Reels for viral reach potential
  • • User-generated content integration

Ad Formats We Master

Video Ads

Engaging video content that stops the scroll and drives action.

  • • 15-60 second promotional videos
  • • Product demonstration videos
  • • Customer testimonial videos
  • • Behind-the-scenes content
  • • Animated explainer videos

Carousel Ads

Showcase multiple products, features, or benefits in a single ad.

  • • Product catalog showcases
  • • Step-by-step tutorials
  • • Before/after transformations
  • • Feature highlights
  • • Multi-location businesses

Lead Generation Ads

Native forms that capture leads without users leaving the platform.

  • • Pre-filled contact information
  • • Custom qualification questions
  • • Instant download offers
  • • Newsletter signups
  • • Quote request forms

Our Advanced Strategies

Full-Funnel Retargeting

We create sophisticated retargeting sequences that nurture prospects through every stage of the buyer's journey.

1
Awareness Stage
Target cold audiences with educational content
2
Consideration Stage
Retarget engaged users with product demos
3
Decision Stage
Convert warm leads with special offers
4
Retention Stage
Upsell existing customers with new products

Lookalike Audience Mastery

We leverage your best customers to find similar high-value prospects using Facebook's AI.

  • Customer Value-Based Lookalikes
    Target audiences similar to your highest-spending customers
  • Engagement-Based Lookalikes
    Find users similar to your most engaged followers
  • Conversion-Based Lookalikes
    Target audiences similar to recent converters

Rigorous Creative Testing

What We Test

Visual Elements
  • • Image vs video
  • • Color schemes
  • • Product angles
  • • Background styles
Copy Elements
  • • Headlines
  • • Call-to-actions
  • • Value propositions
  • • Emotional triggers

Testing Methodology

  • Statistical Significance
    We wait for 95% confidence before declaring winners
  • Multiple Metrics
    Test for CTR, CPC, conversion rate, and ROAS
  • Continuous Iteration
    Weekly creative refreshes to combat ad fatigue

Real Results We Deliver

312%
Average ROAS Increase

E-commerce client saw 312% return on ad spend improvement in 90 days

67%
Cost Per Lead Reduction

B2B service company reduced lead costs by 67% with better targeting

2.4M
Qualified Leads Generated

Total qualified leads generated for clients across all industries

Start Your Social Ads Campaign

Free strategy session included • No long-term contracts