seo st andrews
Get found by visitors, locals and students — improve local rankings, Google Maps visibility and bookings for St Andrews businesses.
If your customers are searching "near me" from St Andrews to Crail, you need a website and local SEO that converts. Congero builds and optimises mobile-first sites for St Andrews businesses — from B&Bs and pubs to golf suppliers and trades — and handles ongoing local SEO so you get more calls, bookings and foot traffic.
Local ranking goal for targeted searches
Optimised Google Business Profile & maps listings
Updates included — change offers, opening hours, images by text
Clear analytics showing visits, calls and bookings
Why Local SEO in St Andrews Matters
St Andrews is a unique mix of residents, university students, golfers and tourists — and each group searches differently. Visitors look for "B&B near St Andrews" or "golf shop St Andrews", students search for "cheap takeaway near me" and locals use "plumber St Andrews". If your business doesn't appear for those queries, you're missing bookings and foot traffic.
Visibility on Maps = Walk-ins & Bookings
Google Maps and the local pack are how many St Andrews customers find businesses. Optimising your Google Business Profile, ensuring consistent citations and encouraging reviews directly increases calls and directions to your door.
Local SEO is not a single task — it's a collection of on-page signals, map listings, citations, reviews and hyperlocal content (think: "best breakfast for students in St Andrews" or "where to park for Old Course visitors"). Congero builds the website and the local SEO layer so your business ranks where customers are searching.
How Congero Helps St Andrews Businesses Grow Online
We combine fast, AI-driven site builds with proven local SEO tactics — domain, hosting, schema, Google Business Profile optimisation and monthly analytics — all managed for one flat fee.
Fast Launch
Get a live, mobile-first St Andrews landing page in under 60 seconds from our demo — perfect for seasonal offers or events.
Maps & GBP Optimisation
Full Google Business Profile setup and optimisation, local schema and citation building so you appear in the local pack for searches like "St Andrews takeaway open now".
Reputation & Reviews
We help you collect and showcase reviews — higher ratings boost click-throughs and map rankings for local customers in St Andrews.
Technical SEO & Speed
Fast, lightweight pages are essential for mobile users walking St Andrews streets. We handle caching, image optimisation, and server configuration to hit fast load times and higher rankings.
Monthly Analytics & Local Insights
You receive clear monthly reports showing which keywords, pages and map listings drive calls, directions and bookings — so you can invest where it counts.
St Andrews Local SEO Checklist
Use this checklist to prioritise the local SEO fixes that deliver the fastest wins for St Andrews businesses.
- Google Business Profile: Complete listing, categories, accurate opening hours, photos and booking link.
- Localized pages: Dedicated landing pages for services and neighbourhoods (Old Course, West Sands, University area).
- Schema markup: LocalBusiness, Hotel, Restaurant or Service schema including geo-coordinates.
- Consistent citations: NAP consistency across VisitScotland, local directories and trade sites.
- Review strategy: Ask customers to review on Google and TripAdvisor; reply to reviews to show engagement.
- Mobile-first design & speed: Optimised images for narrow streets and quick load times for tourists on mobile.
- Local backlinks: Partnerships with University clubs, golf businesses, local events and Fife tourism listings.
Local Results — Real St Andrews Businesses
B&B near the Old Course
We rebuilt a boutique B&B site, optimised local schema, and improved their GBP listing. Within 8 weeks organic bookings from St Andrews searches increased and phone bookings during peak season rose noticeably.
Independent Cafe on High Street
Targeted "coffee near me" and student-focused landing pages increased lunchtime foot traffic. Combined with reputation management, they moved into the top 3 map pack locally.
Note: results vary by competition, season and business category. Congero focuses on measurable improvements in calls, directions and bookings.
Our Simple 4-Step Local SEO Process for St Andrews
Local Audit & Keyword Plan
We audit your site and maps presence, uncover St Andrews search terms (e.g. "best breakfast st andrews"), and build a prioritised plan.
Website + Local Pages
We create mobile-first pages targeting local intent (services, neighbourhoods, seasonal offers). Sites are fast, secure and optimised for conversion.
Maps, Citations & Reviews
We claim and optimise Google Business Profile, build consistent citations and implement a review-gathering strategy to boost local rankings.
Ongoing Optimisation
Monthly analytics, content updates and A/B improvements. Update your offers by text — unlimited changes included.
No technical setup fee. Free demo — get a live preview and local audit fast.
Get Started NowPricing — Local SEO + Managed Website
Everything St Andrews businesses need in a single monthly plan — domain, hosting, local SEO, unlimited updates and monthly analytics.
St Andrews SEO — Frequently Asked Questions
How long until I see local SEO results?
Will you manage my Google Business Profile?
Do I need a physical address in St Andrews to rank locally?
Can you update opening hours for special events?
Is there a long contract?
Ready to Rank Higher in St Andrews?
Get a professional local website, Google Business Profile optimisation and monthly local SEO — all managed for one monthly fee with unlimited updates.
Get Started NowFree demo and local audit included. We'll show you which St Andrews searches you can realistically rank for.
