seo for physiotherapists melbourne
Get more local patients with clinic-focused SEO, Google Business Profile optimisation, and websites built to convert
If you run a physio clinic in Melbourne you need a website and local search strategy that brings patients — not just traffic. We build mobile-first sites, optimise your Google presence, implement LocalBusiness schema, and track real bookings so your clinic grows predictably.
Why local SEO is essential for physiotherapists in Melbourne
People searching for physio services in Melbourne use location keywords and "near me" searches — and they want clinics that appear trustworthy and close by. Local SEO helps your clinic show up when patients are actively looking for treatment, booking appointments or asking for directions.
Be visible where it counts
We optimise your Google Business Profile, local citations, and service pages so your clinic appears for searches like "physio Melbourne CBD", "sports physio St Kilda", or "physio near me".
- GBP setup & weekly optimisation
- Local citation clean-up (Yellow Pages, HealthEngine alternatives)
- Suburb-targeted service pages (e.g., Richmond, Fitzroy)
Convert visitors into bookings
A patient-friendly site with clear "book now" CTAs, online booking integration, and visible phone numbers increases calls and appointment conversions.
- Conversion-first layout & mobile click-to-call
- Tracking for phone calls and appointment forms
- Patient review prompts to build social proof
Melbourne signals we optimise for physiotherapy clinics
Google uses many local signals to rank businesses. For Melbourne physios we focus on signals that matter in the city's competitive search landscape.
- Accurate NAP across Melbourne directories — consistent name, address and phone across directories, council listings and health sites.
- High-quality patient reviews — review collection and reply strategy that increases stars and trust signals.
- Geo-targeted pages for suburbs (e.g., South Yarra, Brunswick) so you rank for nearby searches.
- LocalBusiness schema and Service schema applied correctly to every clinic page.
SEO & website services tailored for Melbourne physiotherapists
Local SEO Strategy
Keyword research focused on Melbourne search intent and high-intent terms like "sports physio Melbourne" or "women's health physio Richmond".
Google Business Profile (GBP)
GBP creation, optimisation, weekly post schedule, services list, and review management to appear in the Local Pack and Maps.
On-site Technical SEO
Fast-loading, mobile-first websites with correct canonical tags, structured data for physiotherapy services, sitemap submission and SSL.
Reputation & Review Growth
Automated review prompts and templates to encourage five-star patient reviews on Google and local directories.
Conversion Tracking
Track phone calls, booking forms and Google Ads conversions so you can see which channels bring actual appointments.
Unlimited Updates
Text-in changes via WhatsApp — update clinic hours, staff profiles, specials or service pages without extra fees.
Why Congero works for Melbourne physios
- Built-for-mobile sites to capture patients searching on phones
- Local SEO that focuses on Melbourne suburbs and the patient journey
- All-inclusive pricing: domain, hosting, SSL, and unlimited updates for $49/month
- Fast delivery — prototype in 60 seconds, full site and SEO setup in days
Real results for a Melbourne physio clinic
Downtown Physio — Southbank
After migrating to a Congero site and local SEO package:
- Organic visibility for "sports physio Southbank" improved from page 3 to page 1 in 8 weeks
- Monthly phone bookings increased by 48%
- Google reviews rose from 12 to 42 with an average 4.8-star rating
Results vary by clinic. We focus on measurable growth: more calls, more bookings and better local visibility.
Local SEO checklist for Melbourne physiotherapists
- Google Business Profile fully completed (hours, services, photos)
- Service pages for each suburb you serve
- LocalBusiness & Service schema on pages
- Consistent NAP across citations
- Mobile-first site design with click-to-call
- Review collection system and response templates
- Analytics & call-tracking to measure bookings
- Local content (blog posts on common Melbourne injuries and recovery tips)
Frequently asked questions
How long until I see more patients from local SEO?
Do you handle Google Business Profile management?
Will a new website help with 'physio near me' searches?
What does Congero include for $49/month?
Get more patients from Melbourne searches
We combine local SEO expertise with clinic-first web design so Melbourne physiotherapists get found, trusted, and booked. Fast delivery, measurable results, and unlimited updates.
No lock-in contracts. Domain, hosting and unlimited updates included.
