website price
How much should you pay for a website in 2025? Real price ranges, what drives costs, and how to choose the right option for your business.
Why website price varies so much
A website can cost anywhere from free to tens of thousands of dollars. The final price depends on features, design complexity, content, integrations, and ongoing services like hosting and SEO. Below are the main cost drivers to help you estimate accurately.
Design & Customisation
Custom designs and bespoke templates add hours of designer time. Pre-built templates reduce cost but may need tweaks to match your brand.
Functionality
Booking systems, client portals, e-commerce carts, and integrations (Stripe, Xero, CRM) increase complexity and cost.
Content & SEO
Professional copywriting, photos, and local SEO setup can be billed separately but dramatically improve performance and conversions.
Other cost factors
- Number of pages — landing pages cost less than 50+ page sites
- E-commerce — product setup, payment gateways, shipping rules
- Maintenance & hosting — ongoing security, backups and updates
- Agency vs freelancer vs DIY — hourly rates and overhead vary
Typical website price ranges (Australia, 2025)
Use these ranges as a starting point. Your exact price will depend on the factors covered above.
Landing / Micro-site
Single-page template sites, great for simple contact info or special offers.
Template / DIY
Premium templates or freelancer setups. Some customisation but limited ongoing support unless paid separately.
Small business / Agency
Custom design, multiple pages, basic SEO. Typical agency projects for local service businesses.
E-commerce / Complex
Advanced e-commerce, complex integrations, high customisation and enterprise-level features.
How to interpret these ranges
Low-cost options are usually template-based and may require you to manage hosting, security and backups. Mid-range agency work includes design time, content setup and basic SEO but often charges separately for monthly maintenance. High-end projects include custom code, integrations and ongoing development retainers.
Why Congero’s $49/month beats traditional website prices
If you’re a tradesperson or service business, paying thousands for a site is often unnecessary. Congero provides a complete, managed website — domain, hosting, SSL, local SEO and unlimited updates — for $49/month with zero lock-in.
Fast launch
Preview a live site in under 60 seconds using a simple text-based demo. No waiting weeks for a developer.
Unlimited updates
Text any change — prices, specials, photos — and we update your site at no extra cost. Perfect for busy business owners on the go.
Local SEO built-in
Automatic meta tags, schema and on-page signals tuned for local searches so customers find you when they search “near me.”
All-in price: $49/month
Includes domain (first year), hosting, SSL, unlimited content updates, local SEO, and monthly analytics.
How to choose the right website option for your business
Ask the right questions to match price with value. Below is a quick checklist to guide your decision.
Checklist for buyers
- What’s my primary goal? (calls, bookings, sales)
- Do I need e-commerce or just lead generation?
- Who will maintain the site — me, a freelancer, or an agency?
- Do I need fast local SEO setup for immediate leads?
- What’s my monthly budget for hosting, updates and marketing?
Questions to ask vendors
- What is included in the base price? (domain, hosting, SSL, updates)
- Is content creation or photography included?
- Are there setup fees or long-term contracts?
- How soon will I see results and leads?
- Can I export my site if I decide to leave?
What return should you expect?
A website is not just an expense — it should generate leads and revenue. Here’s what realistic ROI looks like for small service businesses.
Monthly leads
Local SEO + clear calls-to-action can produce 10–50+ quality leads per month for busy trades.
Conversion value
If a single new job is worth $400–$2,000, even a few extra jobs per month cover the site cost many times over.
Time saved
With Congero’s text-in updates and automation, you save hours each month compared with managing a DIY platform or coordinating an agency.
Example
A plumber paying $49/month who gains two extra jobs per month (avg. $500 each) earns an extra $1,000 — a 1000%+ monthly ROI. That’s the power of a focused local website paired with SEO.
Frequently asked questions about website price
Short, clear answers to common questions so you can budget with confidence.
Ready to see real pricing and a live example?
Try the Congero demo and get a tailored website preview and price in under 60 seconds. No setup fee, no credit card.
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