website for salon business
Everything a salon owner needs to launch a professional, booking-ready website that attracts local clients and fills your diary — fast.
What a high-converting salon website needs
Your website should do three things: look professional, make booking effortless, and rank in local searches. When those three align, your salon gets more first-time clients and more repeat bookings.
Clear services & pricing
List your services, durations and starting prices so clients know what to expect before they call or book.
Online booking & calendar
Integrate (or link) to a booking system to let clients reserve times 24/7 — fewer calls, more bookings.
Local SEO & contact info
Prominent phone, address and opening hours plus local SEO help your salon appear to people searching "salon near me".
Essential features for salon websites that book clients
Below are the features that convert visitors into appointments — all included when you build with Congero.
Mobile-first design
Most local searches come from phones — every page is optimised for fast mobile browsing and one-tap calling.
Service pages
Dedicated pages for haircuts, colour, nails, lashes and more — each page targets specific keywords to capture search intent.
Gallery & staff bios
Showcase before/after photos and stylists’ specialties to build trust and make choosing an appointment easy.
Easy payments & deposits
Accept deposits or payments at booking — reduce no-shows and get paid upfront for premium services.
Reviews & social proof
Embed Google and Instagram reviews to show real client results and grow trust quickly.
Monthly analytics
See which services get the most views and which pages convert visitors into bookings.
Congero gets salons live in under 60 seconds — domain, hosting and SSL included for $49/month.
What to prepare before you build
Having these assets ready speeds up setup and ensures your site looks professional from day one.
Business essentials
- Salon name, address, phone and opening hours (NAP)
- Short description of salon style and target clients
- Service list with durations and prices (or starting prices)
- Preferred booking method or software (if any)
Visual assets
- Logo (SVG/PNG) and brand colours
- High-resolution before/after photos and interior shots
- Headshots of stylists with short bios
- Links to Instagram or Google Business Profile
Pro tip
If you don't have professional photos, start with clear mobile shots of your work and request an instant photo swap later via text — Congero will replace images fast.
Launch your salon website in under 60 seconds — how it works
Congero's AI builds a tailored salon website from the details you text us — then you update it anytime by sending a message.
Request demo
Text "GO" to our WhatsApp bot or click the demo link.
Answer a few questions
Provide salon name, services, location and images — usually 3–5 quick replies.
AI builds your site
A complete, mobile-friendly preview appears in under 60 seconds with SEO-ready meta tags and schema.
Go live & get bookings
Connect a domain (or use a free Congero domain) and start accepting bookings immediately.
All-inclusive plan: domain, hosting, SSL, updates and local SEO for $49/month. Cancel anytime.
SEO checklist for salon owners
Practical actions you can take now to make sure your salon appears for local searches like "hair salon near me" or "best colourist in [suburb]".
On-page SEO
- Use your main service + suburb in H1 and meta title (e.g., "Best Hair Salon in Richmond — Colour & Cuts").
- Create a page per service with clear H2s, price and duration.
- Add descriptive ALT text to every image (e.g., "balayage hair colour before after Richmond").
Local SEO & listings
- Claim and optimise your Google Business Profile — add photos, services, and accurate hours.
- Use consistent NAP (Name, Address, Phone) across website and directories.
- Collect reviews and respond — they significantly improve local ranking and conversion.
Content & keywords
- Write service pages that answer clients’ common questions (pricing, time, what to expect).
- Create a blog or tips section on hair-care routines, styling at home, and seasonal offers.
- Target long-tail keywords like "bridal hair stylist [suburb]" for higher intent searches.
Technical SEO
- Fast page speed and compressed images for mobile users.
- Structured data (LocalBusiness, Service) so search engines show rich snippets.
- Secure site (HTTPS) and reliable hosting — both included with Congero's plan.
SEO included automatically
When Congero builds your site our AI auto-generates meta tags, schema and local SEO signals so you start ranking faster.
GET SEO-OPTIMISED SITEHow to photograph your salon like a pro (with your phone)
Great photos build trust. Here are simple tips you can do today with a phone camera.
Interior shots
Shoot during daylight, tidy the space, use wide-angle and avoid clutter. Showcase your styling stations and waiting area.
Before & after
Take consistent before/after photos from the same angle with good lighting — those are the highest-converting images for salons.
Stylist portraits
Capture friendly headshots and short bios — clients often choose a stylist based on personality and trust.
Affordable website that pays for itself
Congero offers an all-inclusive plan that gives salons a professional site and ongoing management for a predictable monthly cost.
$49 / month
Includes domain registration (first year), hosting, SSL, unlimited updates, local SEO and monthly analytics.
- Live in under 60 seconds
- Unlimited text-in updates
- No lock-in contract — cancel anytime
Typical ROI
A single additional booking per week pays for the site many times over. Most salons see increased enquiries within weeks.
- More online bookings = fewer missed calls
- Better photos & reviews increase conversion
Why pick Congero?
We handle everything from design to SEO and monthly analytics — you only focus on clients.
Try a free demoCommon issues and quick fixes
Most fixes are as simple as sending a text — we update your site within minutes.
Wrong opening hours
Text your updated hours and we'll change every visible instance across the site and meta tags.
Booking link not working
We'll verify or re-install your booking widget, or add a direct phone/call-to-action so clients can book immediately.
Replace photos
Send new images via WhatsApp and we’ll swap them on the live site — simple and fast.
Frequently asked questions
Answers to the most common salon website questions.
You see a live preview in under 60 seconds after answering a few quick questions. Domain connection typically takes a few minutes more. Congero handles hosting and SSL for you.
Yes. We can integrate with popular booking systems or add a booking link/button. We can also add payment or deposit options to reduce no-shows.
Everything: domain registration (first year), hosting, SSL, built-in local SEO, unlimited text-in updates, monthly analytics and ongoing support. No hidden fees — cancel anytime.
Yes — text any change (colours, photos, copy, specials) and we’ll update your site within minutes at no extra cost.
No. Google values helpful, original content. Our AI creates people-first, customised content for your salon and audience. You can also edit any copy to match your voice.
Ready to see your salon website live?
Try a free demo — no credit card. Text us your salon name and we’ll generate a tailored site preview in under 60 seconds.
START MY FREE DEMO NOWAll sites include hosting, domain, SSL, local SEO and unlimited updates for $49/month. Cancel anytime.
