web copy writer
Words that turn visitors into calls, quotes and bookings — written for your trade and local customers.
Great design gets attention. Great copy gets results. Our web copy writers combine local SEO, conversion psychology and trade-specific language to deliver more enquiries — fast.
Average lead increase with optimized copy
Start a site or request copy updates via WhatsApp
All-inclusive monthly subscription
Copy revisions with Congero subscription
Why Professional Web Copy Matters
Your website is often the first conversation a potential customer has with your business. Words do the heavy lifting: they explain services, reduce doubt, and guide visitors to call or book. Poor copy loses trust; great copy converts.
Copy that does three things
- Explain services clearly in plain language
- Build local trust with social proof and guarantees
- Push visitors to a single, obvious next step (call, book, request quote)
For trades and local services, the right headline and a few strong benefit statements can increase enquiries by 20–60%. Copy should be tested and iterated — and that's exactly what Congero's subscription model lets you do with unlimited updates.
What Our Web Copy Writers Do
SEO-First Copy
We research local search terms, optimize page titles, H-tags and meta descriptions to help you rank for "service + suburb" searches.
Conversion Focused
Headlines, benefit bullets, trust signals and clear CTAs designed to reduce friction and increase phone calls and form fills.
Unlimited Revisions
Text-in changes via WhatsApp — update prices, specials or service descriptions and we’ll publish updates rapidly at no extra cost.
Service Scope
- Homepage headline + 3 benefit blocks
- Service pages (up to 5) with SEO titles & meta
- FAQ and schema-ready snippets
- Customer review highlights and local proof
SEO & Keywords for Local Trades
Ranking for immediate-intent local searches is the quickest path to enquiries. We focus on keywords people actually type when they need help now:
Keyword examples we optimise for
- plumber near me [suburb]
- emergency electrician [suburb]
- backflow testing [suburb]
- aircon service [suburb]
We use keyword intent to shape copy: urgency terms, service + location pairs, price anchors and clear CTAs. Then we add schema and meta tags so Google understands your local service and shows it for "near me" searches.
Process & Pricing
Our four-step copy process
- Discovery: Quick chat via WhatsApp to capture services, suburbs, guarantees and unique points.
- Draft: We deliver homepage and key page drafts (usually 24–48 hours).
- Review: You request edits via message — unlimited revisions included with subscription.
- Publish & optimise: We publish, add meta tags, schema and track performance in monthly analytics.
Before & After: Real Copy Wins
Plumber homepage — before
Fast & reliable plumbing
We fix leaks, blocked drains and burst pipes. Call us today.
Plumber homepage — after
Emergency Plumber in [Suburb] — On-site within 60 minutes
Burst pipe? Blocked drain? Call our local, fully insured team 24/7.
Competitive fixed prices • Same-day repairs • 5★ local reviews
Get a fast quote — phone or WhatsApp now
Why this converts: urgency, local tag, trust signals and a simple CTA.
Electrician — Service block
Before: Residential & commercial electrical services.
After: Service block
Same-day electrician in [Suburb] • Safety-certified • Fixed-price safety inspections — Book a 30-min slot now.
DIY vs Professional Copywriting
| Factor | DIY | Professional |
|---|---|---|
| Time to produce | 5–15 hours (learning + drafts) | 24–48 hours (we handle it) |
| Conversion focus | Mixed — often absent | Built in — headlines, CTAs, trust |
| SEO optimisation | Possible but inconsistent | Included: meta, headings, schema |
| Cost (Year 1) | $0–$300 (time cost extra) | $360–588 (all inclusive) |
If your hourly time value is >$50, professional copy and done-for-you updates usually pay for themselves via increased leads. Congero's model bundles copywriting with the website and unlimited updates for a predictable monthly cost.
How to Get A High-Converting Web Copy Writer
Start with a quick demo and have professional copy live in 24–48 hours.
Quick Discovery
Text us your services, suburbs, usual pricing and any promotions. We’ll ask clarifying questions if needed.
Draft & Approve
We send copy drafts. Request edits via WhatsApp — unlimited revisions until it's perfect.
Publish
We publish copy, add meta tags and schema, and ensure mobile and speed optimisations are intact.
Measure & Improve
We track clicks, calls and form submissions and refine copy based on what converts.
Ready to test your homepage headline?
Request a free demo and we'll send a sample homepage headline and intro in under 60 seconds.
Get Your Free DemoFrequently Asked Questions
How long until my new copy is live?
Do you optimise for local SEO?
What if I don’t like the first draft?
Can you write in my brand voice?
Do I own the copy?
Stop guessing what works — write to convert
Book a free demo and get a sample homepage headline and intro in under 60 seconds. Congero combines AI-driven speed with human copywriting for measurable results.
Start via WhatsApp — no forms, no tech. Membership from $49/month with unlimited updates.
