small company website design
How to plan, design and launch a small company website that converts — fast, affordable and optimised for local search.
Perfect for trades, local services and micro-enterprises: clear calls-to-action, fast load times, local SEO and unlimited updates for a flat $49/month.
- Mobile-first designs that convert
- Text-in updates — no devs required
- Domain, hosting, analytics included
What is small company website design?
Website design for a small company focuses on clarity, speed, local visibility and lead generation. It balances professional branding with practical features that turn visitors into customers.
For small businesses the goal is simple: make it effortless for a potential customer to understand what you do, see proof you can deliver, and contact you — usually from a mobile device. That requires concise messaging, strong calls-to-action (CTAs), simple navigation and pages optimised for local search.
Design Goals
- Fast load time (under 2s)
- Mobile-first layout and tap-friendly CTAs
- Clear, localised messaging and trust signals
Key pages every small company website should have
Cover the essentials so visitors find what they need quickly and search engines understand your business.
Homepage
Clear hero with one-line pitch, prominent CTA, phone number and core services.
Services / What We Do
Individual service pages for each primary offering for better SEO and conversions.
Case Studies & Testimonials
Real jobs, before/after photos, and short quotes that build trust quickly.
About & Team
Simple story, qualifications, and a photo — humans buy from humans.
Contact & Booking
Click-to-call, map, short contact form (or link to SMS/WhatsApp), and opening hours.
Pricing / FAQ / Legal
Transparent pricing or starting prices, common questions and simple privacy/terms links.
Design & content checklist for small companies
Use this checklist to validate your site before launch.
- Hero headline states what you do in 6 words or less
- Primary phone in header and footer (click-to-call)
- One clear CTA above the fold
- Service pages with unique content and local keywords
- At least 3 recent before/after photos
- Customer testimonials with names and suburbs
- Fast hosting & image compression (target < 2s)
- Meta title & description per page with location
- Structured data (LocalBusiness, FAQ, Product/Service)
- Visible proof of insurance/qualifications if relevant
- Analytics and conversion tracking installed
Pro tip
If you can't decide on long-form text, write short service summaries (50–120 words) and let our AI expand them into SEO-optimised pages that match your tone.
Launch a small company website in 5 easy steps
A practical, repeatable process that works for trades, local services and professional solopreneurs.
1 — Start Demo
Request a free preview via WhatsApp or web demo.
2 — Provide Basics
Business name, services, suburbs served and a few photos.
3 — Review Draft
Approve the design or request instant edits by text.
4 — Connect Domain
Use a free domain via us or connect your own — we manage DNS.
5 — Track & Improve
Monthly analytics and unlimited text updates keep your site converting.
Live demo in under 60 seconds • Cancel anytime
SEO tactics that work for small company websites
Practical on-page and local SEO steps that help small businesses rank for nearby customers.
Local Keyword Targeting
Include primary suburb names in titles, headings and meta descriptions (e.g. "Plumber in Richmond"). Focus on service + suburb combinations.
Reviews & Trust Signals
Show Google Business reviews, insurance/qualification badges and recent job photos — they improve click-through and conversions.
Technical & Structured Data
Fast hosting, mobile-first HTML, valid schema (LocalBusiness, FAQ) and meta tags are essential. We handle this automatically for every Congero site.
Design examples & micro-case studies
What a high-performing small company site looks like in practice.
Local Plumber — Richmond
Hero: "Blocked drain? We fix it today." Single CTA to click-to-call and booking. Service pages for blocked drains, hot water & gas fitting. Result: 40% increase in phone leads after local schema and review snippets applied.
Landscape Designer — Northern Suburbs
Portfolio-first layout with project galleries, simple pricing guide and lead form. Result: Year-on-year lead growth and better quality estimates from clients who saw project photos.
Affordable, predictable pricing for small companies
Flat-price managed websites that include hosting, domain options, SSL and unlimited updates.
$49 / month — All inclusive
Domain, secure hosting, local SEO, monthly analytics and unlimited text-in updates. No lock-in. Cancel anytime.
START FREE DEMOMost small companies recover the monthly cost with a single additional booking — fast ROI from day one.
Frequently asked questions
Answers to the most common questions small companies ask about website design and management.
A preview appears in under 60 seconds once you provide basic details. Domain connection and final setup typically finish in minutes. Ongoing edits are handled instantly via simple text messages.
Yes — text us changes via WhatsApp and our AI deploys updates in minutes at no extra cost. For larger edits, request style or layout changes and we’ll make them quickly.
Yes. We can add booking widgets, payment links or third-party tools. Tell us your needs and we'll advise on the best integration or plugin for your workflow.
You own your content and can export static HTML/CSS and images. No lock-in fees. We aim to make transfers straightforward.
