Practical guide for wellness businesses
seo for wellness
Step-by-step SEO and visibility strategies for spas, therapists, yoga studios and health clinics in 2025
Actionable, low-cost tactics you can implement this week to get more local search traffic, bookings and calls — no technical skills required.
$49
All-in monthly plan
60s
Demo & AI site setup
Local
Priority 'near me' optimisation
Unlimited
Updates included
Start: a 30-minute SEO audit for your wellness site
Do this fast audit to find the biggest opportunities. Spend 30 minutes now — see wins in weeks.
- Search yourself: Search "spa near me" or "massage [your suburb]" — are you on page 1? If not, note competitors who are.
- Mobile test: Open your homepage on a phone — is your phone number obvious? Can users book or call in 3 taps?
- Page titles & meta: Check your homepage title and meta (browser tab). Do they include service + location? Example: Massage Therapist Sydney – Calm Hands
- Speed check: Run PageSpeed Insights. If mobile score < 60, prioritise fixes in the Technical section below.
Quick win: Add your suburb to your homepage headline and title tag — e.g., "Yoga Classes in Bondi" — this moves local visibility quickly.
Local SEO: Google Business & local signals
For most wellness providers, local search drives the highest intent leads. Focus here first.
Google Business Profile (GBP)
- Claim & verify your listing — essential.
- Complete every field: services, business hours, short description (150–300 chars), attributes (e.g., women-led), and service areas.
- Add photos: exterior, treatment rooms, team, and happy clients (consent required).
- Use Booking link: add your online booking URL so users convert from GBP.
Reviews: ask, respond, repeat
- Ask every client: include a simple link in post-visit SMS or email asking for a Google review.
- Respond to reviews: thank positive reviewers and address negatives quickly — shows trust and activity.
- Leverage reviews: include short review snippets on your homepage and service pages (use schema where possible).
NAP consistency
Ensure your Name, Address, Phone (NAP) is identical across your website, GBP, Facebook, directory listings and booking platforms. Inconsistent NAP confuses search engines.
On-page SEO: structure, keywords and conversion
Optimize individual pages so they rank for the services you offer.
Title tags & headings
- Include primary keyword + location in title: Physiotherapy Sydney CBD — [Business Name]
- Use one H1 per page (clear, service-focused). Subsections use H2/H3.
- Write unique meta descriptions (120–155 chars) that highlight benefits and call to action: "Book today — same-week appointments."
Calls-to-action & trust
- Place clear CTAs above the fold: "Book a Class", "Call Now", "Request a Consultation".
- Show social proof: star ratings, number of happy clients, or short testimonials.
- Use structured data (Service, LocalBusiness, Review) to increase rich results (see Technical section).
Images & accessibility
- Optimize images: compress and serve modern formats (WebP/AVIF) to improve load times.
- Always add descriptive alt text that includes keywords naturally (e.g., "yoga class sunrise Bondi").
- Use descriptive filenames (no IMG123.jpg).
Internal linking & site map
- Link from service pages to related blog posts and vice versa.
- Create a clear navigation: Services, About, Contact, Bookings, FAQ.
- Submit XML sitemap to Google Search Console after updates.
Technical SEO & performance
Technical fixes often deliver the fastest visibility improvements. Prioritise these.
- Mobile-first: Ensure responsive design and tap-friendly buttons. Test on real devices.
- Page speed: Aim for under 3 seconds on mobile. Compress images, use lazy loading, enable server-side caching and CDN.
- HTTPS & security: Always use SSL. Renew certificates and enable HSTS where possible.
- Structured data: Add LocalBusiness, Service, FAQ and Review schema to help search engines show rich snippets.
- Core Web Vitals: Monitor LCP, FID/INP and CLS in Google Search Console and PageSpeed Insights.
- Clean URL structure: Use readable slugs: /massage-bondi not /page?id=123.
If you use a managed site service: ask your provider for monthly speed reports and automatic image optimisation—these are often included.
Content plan: attract the right visitors
Wellness clients search for symptoms, benefits and reassurance. Create content that matches those intents.
Service pages
Write 300–800 words per service focusing on benefits, common questions and outcomes. Include FAQs and a booking CTA.
Local blog topics
- Best postnatal yoga classes in [Suburb]
- How to recover after a deep tissue massage
- 5 stretches before your massage — expert tips
Content cadence
Publish 1–2 local-focused posts per month, and refresh top-performing pages quarterly.
Repurpose: turn blog posts into short videos or social snippets to amplify reach and get backlinks from local partners.
Reviews, local links and partnerships
Trust and local authority matter. Leverage relationships to build signals that help you rank.
Review strategy
- Automate an SMS or email asking for reviews after a visit.
- Provide step-by-step instructions to clients on how to leave a Google review.
- Feature best reviews on service pages with dates and reviewer first names.
Local link building
- Partner with complementary businesses (physios, gyms) and exchange resource pages.
- List on targeted local directories (health directories, local tourism sites).
- Host community events or workshops and ask event pages to link back.
Track & measure: what to watch each month
Measure outcomes, not vanity metrics.
Leads
Calls, booking clicks, contact form submissions
Search traffic
Organic visitors to service pages
Conversion rate
Bookings per visitor
- Install Google Analytics / GA4 and set event tracking for bookings and calls.
- Check Google Search Console for keywords and pages gaining impressions.
- Review GBP Insights for direct calls and search queries people use to find you.
Quick 10‑point SEO checklist (start today)
- 1. Claim & complete your Google Business Profile.
- 2. Add suburb to homepage H1 and title tag.
- 3. Ensure phone number is clickable on mobile.
- 4. Add Booking link to GBP and site header.
- 5. Publish one local blog post this month.
- 6. Ask 5 recent happy clients to leave Google reviews.
- 7. Compress images and enable caching to improve speed.
- 8. Add Service schema to top service pages.
- 9. Submit sitemap to Google Search Console.
- 10. Track bookings as conversions in Analytics.
Real example — Yoga studio, Bondi
Actions taken in 8 weeks:
- Optimised GBP and added online booking → +40% bookings from Google
- Published 6 local blog posts targeting class types → +30% organic traffic
- Improved site speed (2.8s mobile) → higher ranking for competitive searches
Result: studio doubled monthly new-student enquiries within 3 months.
Frequently asked questions
How long before I see results?
Local SEO improvements often show in 2–8 weeks (GBP & reviews). Organic ranking gains for competitive terms can take 3–6 months with consistent content and link-building.
Do I need a blog?
Yes — a localised blog helps you target niche searches (symptoms, services, suburb queries). Start small: one useful post per month.
Can I handle SEO myself?
Absolutely. Follow this guide step-by-step. If you prefer hands-off, a managed service (like Congero) handles setup, schema, GBP optimisation and unlimited updates for a predictable monthly fee.
Ready to improve your wellness studio's visibility?
Start with a quick site audit and a done-for-you plan that includes local SEO, structured data and unlimited updates.
Congero builds fast, mobile-first websites and handles local SEO for wellness businesses — live in under 60 seconds via WhatsApp and managed for $49/month. No lock-in.
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