seo for physiotherapy
Step-by-step SEO tactics for physiotherapy clinics to rank locally, attract more patients, and increase bookings.
This practical guide gives clinic owners and practice managers clear, low-effort actions you can do this week to improve visibility on Google and convert more local patients.
Local SEO: Get Found by Patients Near You
For physiotherapy clinics, local search is the most important channel. People search for "physio near me", "back pain physio", or "sports physio [suburb]". Here are the exact steps to win local visibility.
1. Optimise your Google Business Profile (GBP)
- Complete every field: clinic name, hours, services, phone, website, appointment link, and service areas.
- Choose accurate categories: Primary: Physiotherapist; Secondary: Sports Physiotherapist, Rehab Clinic.
- Write a conversion-focused description: 1–2 short paragraphs including top keywords and suburbs you serve.
- Use photos: 8–12 images (clinic, team, treatment rooms, before/after rehab photos). Update monthly.
- Set an appointment URL: Direct booking or link to a "Book Now" page on your site.
2. NAP consistency across the web
Ensure your Name, Address, Phone (NAP) is identical on your website, GBP, Facebook page, and directory listings (HealthEngine, Whitecoat, Yellow Pages).
- Use a single phone number and single address format.
- Claim local citations and keep them updated.
3. Build location pages (if you serve multiple suburbs)
Create a short, unique page for each suburb you want to rank in. Pages should include:
- Clinic name + suburb in title and H1 (format example below).
- Local testimonials, map embed, and list of common conditions treated for that area.
Bondi Physio Clinic | Physiotherapist in Bondi | Back Pain & Sports Rehab
On‑page SEO: Pages that Rank and Convert
On-page SEO tells Google what each page is about — and persuades patients to book. Implement these templates and checks across your site.
Essential page elements
- Title tag (50–60 chars): Primary keyword + location + clinic name. Example:
North Shore Physiotherapy | Physiotherapist in Mosman | Active Rehab - Meta description (120–160 chars): Highlight benefits + CTA. Example: "Experienced physiotherapists in Mosman. Fast relief for back & sports injuries. Book an appointment today — same-week slots available."
- H1 + H2 structure: One H1 per page with keywords; H2s for services/conditions and FAQs.
- URL structure: Use readable urls:
/services/back-pain-physio-mosman - Internal links: Link service pages from the homepage, footer, and related blog posts.
Service Pages
Create a dedicated page for each major service (e.g., Back Pain, Sports Physio, Paediatric Physio) with 400–800 words, conditions treated, typical treatment pathway, and CTAs.
Location Pages
Short local-focused content that mentions suburbs, travel options, parking, and local testimonials.
FAQ Sections
Add an FAQ area on service pages using clear Q&A — helps with featured snippets and voice search.
Content Strategy: Topics That Bring Patients
Create patient-focused content that answers real questions and ranks for long-tail queries.
Content ideas for physiotherapy clinics
- How-to guides: "How to relieve lower back pain at home" — include images and short exercise videos.
- Condition pages: Deep dives into knee pain, shoulder impingement, sciatica with treatment timelines.
- Local content: "Best exercises for runners in [Suburb]" — ties to local intent.
- Patient stories: Short case studies (with permission) showing outcomes and timelines.
- Video snippets: 60–90s technique videos embedded on pages — great for local searches and social shares.
Practical publishing schedule (starter)
- Weekly: Short social post + Google Business update (clinic tip or availability).
- Bi-weekly: Publish a 600–1,200 word blog post answering common patient questions.
- Monthly: Create one patient case study or video and promote locally.
Technical SEO & Site Performance
Technical issues stop rankings in their tracks. Fix the essentials first.
Mobile-first design
Ensure your site is fast and easy to use on phones: large buttons, visible phone number, sticky "Book" CTA.
Speed optimisations
- Compress images (WebP), lazy-load off-screen media.
- Use server-side caching and CDN.
- Minify CSS and JS; remove unused plugins.
Schema & structured data
Add LocalBusiness and MedicalOrganization schema to key pages to help Google display clinic info and services.
Secure & reliable hosting
Always use HTTPS, automatic backups, and monitoring. Congero includes hosting, SSL and maintenance in one price.
Reviews & Reputation: Turn Patients into Promoters
Google reviews are a top ranking and conversion factor for local healthcare. Here's how to get more high-quality reviews ethically.
Step-by-step review process
- Ask at the right time — when a patient is happy with outcomes (in-clinic or via SMS).
- Send a short link to your GBP review form (use a URL shortener or review link generator).
- Respond to every review within 48 hours — thank positive reviewers and address concerns publicly for negatives.
- Feature 3–5 star testimonials on service pages and social posts (with patient permission).
Manage negative feedback
Respond calmly, offer to discuss offline, and demonstrate you take patient safety and outcomes seriously.
Conversion Optimisation: Turn Visitors into Bookings
SEO drives traffic. UX and CTAs convert it. Make booking frictionless for patients.
Visible phone CTA
Phone number in header, clickable on mobile, and repeated near CTAs.
Dedicated Book Now page
Simple booking form or calendar with available times; show cancellation policy and what to expect on first visit.
Trust signals
Insurer panels, clinician qualifications, associations (APA), and patient testimonials near CTAs.
Microcopy and UX tips
- Use specific CTAs: "Book Initial Assessment — 45 min" rather than "Contact Us".
- Show availability: "Next available: Tomorrow at 11am".
- Minimise fields in booking forms; only ask what you need to confirm the appointment.
Analytics: Measure What Matters
Track the metrics that show impact: phone calls, booking completions, and organic traffic from priority pages.
Setup checklist
- Install Google Analytics 4 and link to Google Search Console.
- Set conversion events: phone click, booking confirmation, contact form submission.
- Enable calls as conversions either via call-tracking or by tracking tel: clicks.
- Use monthly reports to track top-performing pages and patient acquisition cost.
Monthly SEO Checklist for Physiotherapy Clinics
A short, repeatable list to keep growth consistent.
- Review Google Business Profile insights and post one update.
- Publish or update one blog post targeting a long-tail query.
- Check site speed and Core Web Vitals; address regressions.
- Respond to new reviews and ask 5 satisfied patients for reviews.
- Check booking funnel: form submissions, calendar availability, and follow-up emails.
- Monitor organic traffic for top 5 service pages; optimise underperformers.
Frequently Asked Questions
How long until I see SEO results?
Do I need to publish a blog?
What's the most important single action?
Get your clinic visible — fast
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All-inclusive from $49/month: domain, hosting, SSL, SEO basics and monthly analytics. No lock-in contracts.
Want a quick audit instead?
If you'd like, Congero can run a short technical and local SEO audit of your current site and GBP and send a simple to-do list you can action in a week. Perfect for busy clinic owners.
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