seo for optometrists
Practical, clinic-ready SEO tactics that bring local patients to your practice — optimised for clinics, independent optometrists and multi-site practices.
Free demo • Live in 60 seconds • $49/month includes hosting, domain and unlimited updates
What is SEO for Optometrists?
SEO (search engine optimisation) for optometrists is a mix of local optimisation, on-page content, technical performance and reputation management designed to make your clinic appear when nearby patients search for eye tests, glasses, contact lenses and urgent eye care.
Key outcomes
- More local patient enquiries (calls & bookings)
- Higher visibility for ‘optometrist near me’ and service-specific search terms
- Better organic rankings without ongoing ad spend
Quick stat
Over 70% of patients use Google to find nearby health providers — local SEO directly impacts footfall and bookings for clinics.
Why local SEO is the #1 priority for optometry clinics
Most patient searches include location intent (near me, suburbs, or clinic names). Optimising for local search puts you in the map pack and top organic results where patients click.
Google Business Profile
Complete your profile with services (eye test, contact lens fitting), accurate opening hours, photos and FAQs.
Congero sites include schema and structured NAP to reinforce your business profile.
Reviews & reputation
Collect and respond to Google reviews. Display patient testimonials and case photos on service pages.
Positive reviews boost both ranking and conversion rates for appointment bookings.
Location pages
If you have multiple clinics, create a dedicated page per location with local schema, unique descriptions and directions.
Congero can generate and manage multiple clinic pages quickly via text updates.
On-page SEO checklist — pages every optometrist should optimise
Use this checklist to ensure your website is discoverable and converts visitors into patients.
Homepage
- Clear H1: clinic name + primary service
- Meta title under 60 chars with suburb
- Primary phone as click-to-call
Service pages
- Dedicated pages: Eye tests, Contact lens fitting, Paediatric eye care
- Use schema for MedicalBusiness/Optician when appropriate
- Include FAQ on service pages
Location & team
- Individual practitioner pages with credentials
- Accurate NAP & opening hours
- Embedded Google Map
Want this done for you?
Congero builds SEO-friendly optometrist websites in 60 seconds and manages on-page SEO automatically — all for a flat $49/month.
TRY FREE DEMOTechnical SEO & structured data
Fast, mobile-first sites and correct schema make it easier for Google to understand your clinic and show rich results.
Speed & mobile
Ensure pages load under 2.5s on mobile. Compress images, enable server caching, and use a responsive layout so patients booking from phones convert quickly.
Security & hosting
Use HTTPS, reliable hosting and automated backups. Congero includes hosting, SSL and performance monitoring with every site.
Important schema types
- LocalBusiness / MedicalBusiness
- Physician / PhysicianRole for practitioners
- AggregateRating for reviews
- FAQPage for common patient questions
Content strategy & blog topics that drive patients
Helpful, localised content demonstrates authority and captures search intent at every stage of the patient journey.
Top-of-funnel
- How often should you have an eye test?
- Signs you need contact lenses
- Choosing frames for your face shape
Local & transactional
- Best optometrist in [Suburb]
- Contact lens fitting near me
- Same-day eye test and glasses pickup
Authority & trust
- Meet our optometrists — qualifications & experience
- Patient success stories & before/after photos
- How we sanitise equipment and keep you safe
Congero’s AI can generate on-page content and blog drafts tailored to your clinic — then you can tweak by texting updates directly.
START YOUR FREE DEMOA practical 5-step SEO plan you can start today
Follow these steps to improve visibility and increase patient bookings within weeks.
Claim GBP
Verify and fully populate your Google Business Profile.
Service pages
Create focused pages for each service with local keywords.
Collect reviews
Ask patients for Google reviews and display them on-site.
Technical tune-up
Improve mobile speed, compress images and enable SSL.
Track & iterate
Use monthly analytics to double down on what drives bookings.
Free demo — live preview in under 60 seconds
How Congero helps optometrists rank and convert
Congero is Australia’s AI-powered web design agency that builds SEO-optimised, mobile-first websites in under 60 seconds and keeps them performing with unlimited updates.
Instant site
Request a demo and get a full website preview via WhatsApp or web in under 60 seconds.
No setup fees, no dev wait times.
Built-in local SEO
AI generates meta tags, schema, service pages and location pages tuned for optometry search terms in your area.
Optimised for ‘optometrist near me’ and high-converting keywords.
Unlimited edits by text
Text changes (update prices, add a new service, swap photos) and we publish them in minutes at no extra cost.
$49/month includes hosting, domain, SSL and analytics.
Frequently asked questions
Answers to common SEO questions for optometrists.
Local SEO improvements and more calls can appear within weeks if your Google Business Profile is optimised and you collect reviews. Organic ranking improvements typically take 2–6 months depending on competition.
A blog helps capture informational searches and builds topical authority. Focus on localised, patient-focused topics like eye health tips, how-to guides and equipment explanations.
Yes — when it’s helpful, original and tailored to your audience. Congero’s AI writes people-first content and adds local signals and schema so Google understands your clinic’s relevance.
Everything needed: a mobile-responsive site, domain (or bring your own), hosting, SSL, local SEO optimisation, monthly analytics and unlimited content updates via text — with no lock-in contract.
Ready to rank higher and book more patients?
See a live, SEO-ready preview of your clinic website in under 60 seconds. No credit card required.
START A FREE DEMOIncludes domain, hosting, local SEO and unlimited updates — $49/month. Cancel anytime.
