seo for electrician

Why SEO matters for electricians

Most customers search "electrician near me", "emergency electrician [suburb]" or "switchboard repair [suburb]" when they need work. Good SEO turns those searches into phone calls and bookings — and it's often more cost-effective than ads when done right.

This guide teaches practical, low-cost steps you or your team can implement in a few hours each week.

On‑page SEO checklist (exact steps)

Optimise these on-page elements for each key service page (e.g., "switchboard repair [suburb]"):

1. Title tag — include primary keyword + location. Example: Electrician [Suburb] | Switchboard Repair & Emergency Calls
2. Meta description — 120–155 chars, include call-to-action and phone. Example: Need a switchboard repair in [Suburb]? Same‑day electrician, licensed and insured. Call 0412 345 678.
3. H1 and headings — H1 should match intent but not duplicate title exactly. Use H2s for services, H3s for benefits. Example H1: Switchboard Repair in [Suburb]
4. Service first paragraph — Lead with what you do, where, and why you're best. (Include phone number and service area.)
5. NAP on page — Name, Address, Phone exactly matching your Google Business Profile. Use schema (LocalBusiness) — see example below.
6. Optimize images — Filename and alt text with keywords (e.g., switchboard-repair-suburb.jpg). Compress images for speed.
7. Internal links — Link service pages to each other and to contact page. Use keyword-rich anchor text like "emergency electrician [suburb]".
8. Call tracking — Use trackable phone numbers for ads and Google Business to measure which channels convert.

{
  "@context": "https://schema.org",
  "@type": "Electrician",
  "name": "Your Business Name",
  "telephone": "0412345678",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Trade Street",
    "addressLocality": "Suburb",
    "addressRegion": "NSW",
    "postalCode": "2000",
    "addressCountry": "AU"
  },
  "url": "https://yourwebsite.com.au",
  "priceRange": "$$"
}

Directories, citations & local links

Citations are mentions of your business name, address and phone on other sites. They build trust and help GBP.

Aim to be listed on 10–20 high-quality local directories, and keep a simple spreadsheet of logins and URLs.

Technical SEO & page speed

Even great content won't rank if your site is slow or poorly structured. Focus on these technical fixes:

Use Google PageSpeed Insights and Search Console weekly after major changes. Aim for 70+ mobile score as realistic baseline; 90+ is ideal.

Tracking & measuring ROI

If you can't measure results, you can't improve. Start with:

• Google Analytics / GA4 to track traffic and goal completions
• Google Search Console to see search queries and fix index issues
• Call tracking numbers for ad campaigns and GBP
• Monthly report: calls, form leads, top pages, and keyword rankings

A simple monthly dashboard helps you see which services get the most enquiries and where to invest marketing dollars.

Frequently asked questions