Practical guide • 2025

roofing website ideas

Actionable website structure, SEO and marketing tips to get more roofing leads fast

This guide shows roofers exactly what to include on every page, sample page titles and meta descriptions, schema examples, content ideas, and conversion tactics that turn website visits into phone calls and booked jobs.

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In this guide

What to build: pages & structure SEO basics for roofers Service page templates Local SEO & GBP Content & blog topics Conversion & CTAs Paid ads & tracking Maintenance & updates

What to build: pages & structure

A roofing website should be simple to navigate and designed to answer customer questions quickly. Build these essential pages and elements:

Homepage

Clear headline, phone button, primary services, trust signals (reviews, licenses), and a gallery of recent work above the fold.

Click-to-call on mobile (tel: link)
Short 3–4 step process for quoting/inspection
Trust band: Licence, insurance, associations, star rating

Service pages

Dedicated pages for each service help ranking and conversions.

Roof repair
Roof replacement
Emergency leak repair
Commercial roofing & inspections

About & credentials

Short team bios, license numbers, insurance proof, and safety measures. Add images of your crew and vehicles.

Portfolio / gallery

High-quality before/after photos with short captions and locations (city/suburb). Show variety: tiles, metal, flat roofs.

Reviews & case studies

Show Google reviews and short case studies with outcome (saved roof, insurance claim assist, warranty provided).

FAQ & contact

Answer common questions: warranty, insurance claims, lead-time, emergency response. Include a visible phone number and "book inspection" CTA.

Service page templates — copy & paste examples

Use these title tag, H1, and meta description templates for faster SEO-friendly pages.

Roof Repair — Template

Title tag: Roof Repair [Suburb] | Emergency Leak Repair & Patch Services

Meta: Fast, reliable roof repair in [Suburb]. 24/7 emergency leak repair, warranty, licensed roofers. Book inspection today.

H1: Roof Repair in [Suburb] — Fast Emergency Service

Include: problem signs, process (inspect → quote → repair), typical turnaround, pricing ranges, warranty, CTA phone.

Roof Replacement — Template

Title tag: Roof Replacement [Suburb] | Asphalt, Metal & Tile Roofs

Meta: Licensed roof replacement specialists in [Suburb]. Free quote, financing available, 10-year workmanship warranty.

H1: Roof Replacement & New Roofs in [Suburb]

Include: material options, durability comparisons, timeline, financing, gallery, and CTA for free quote.

Emergency Leak Repair — Template

Title tag: Emergency Roof Leak Repair near me | 24/7 Roofers

Meta: Emergency roof leak repair in [Suburb]. Same-day response, temporary tarps, permanent fixes. Call now.

H1: Emergency Leak Repair — Available 24/7

Emphasise response time, safety, temporary protection, insurance assistance, and phone CTA.

Roof Inspection — Template

Title tag: Roof Inspection [Suburb] | Free Quote & Report

Meta: Professional roof inspections with photo report and repair recommendations. Book same-day inspection in [Suburb].

H1: Roof Inspections & Condition Reports

Offer downloadable sample report to capture leads. Use local modifier in title for SEO.

SEO basics for roofers — get found locally

SEO for roofing businesses is local-first. Focus on clear signals to search engines and customers.

Keyword focus

Primary: roof repair [suburb], roof replacement [suburb], emergency roof leak [suburb]
Secondary: roof inspection, re-roofing cost, tile roof repair, metal roof replacement
Use city and suburb modifiers on titles, H1s, meta descriptions, image alt text and URL slugs.

On-page SEO checklist

Unique title tag and meta description for each page (50–60 chars title, 120–155 chars meta).
Single H1 per page, descriptive subheadings (H2/H3) with keywords naturally.
Optimised images (compressed), descriptive alt text: "tile roof replacement [suburb]".
Short, scannable paragraphs; bullets for quick answers; FAQ markup for search results.
Internal links between service pages and blog posts (anchor text with keywords).

Technical basics

Mobile-first responsive design and quick click-to-call buttons.
Fast hosting and image CDN — aim for <= 2.5s mobile load time.
HTTPS (SSL), compressed images (WebP where possible) and browser caching.
XML sitemap and robots.txt; submit sitemap to Google Search Console.

Local SEO & Google Business Profile (GBP)

Local presence wins roofing jobs. Make GBP and on-site local signals flawless.

GBP checklist

Complete profile: business name, exact address, hours, services, photos.
Categories: Roofing contractor, Roof repair service.
Collect and respond to reviews — aim for 4.5+ average.
Post updates: recent jobs, promotions, seasonal tips.
Use the same NAP (name, address, phone) on site and citations.

Local schema example

Add structured data to help Google show rich results. Example (replace placeholders):

{ "@context": "https://schema.org", "@type": "HomeAndConstructionBusiness", "name": "Your Roofing Company", "url": "https://yourdomain.com", "logo": "https://yourdomain.com/logo.png", "telephone": "+61-412-345-678", "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "Suburb", "addressRegion": "State", "postalCode": "2000", "addressCountry": "AU" }, "priceRange": "$$$", "openingHours": "Mo-Fr 07:00-17:00", "sameAs": ["https://www.facebook.com/yourpage"] }

Review generation & reputation

Ask customers for a Google review after job completion — send SMS with direct review link.
Feature 3–5 recent 5-star reviews on homepage with names & suburbs.
Respond to all reviews (positive & negative) — short, professional replies improve conversions.

Content & blog ideas that drive traffic

Create content that answers customer questions and targets long-tail search queries.

High-value blog topics

How to spot a roof leak before it costs you thousands (with photos)
Tile vs metal roofs: Which lasts longer in [City] climate?
Steps to take after storm damage — a homeowner checklist
How much does a new roof cost in [Suburb] (2025 guide)
Roof maintenance tips to extend your roof's life

Content format ideas

Before/after photo galleries (with captions & project details)
Short how-to videos (60–120s) and upload to YouTube — embed on pages
Downloadable roof inspection checklist in exchange for email
Local case studies with project cost, timeline, and outcome

Content distribution

Share posts on Google Business Profile, Facebook, and local community groups. Short videos and photos perform best for roof work.

Conversion tactics — turn visitors into calls

Roofing customers often convert via phone calls or booked inspections. Make those actions frictionless.

Prominent CTAs

Use strong CTAs: "Call now for a free inspection", "Book same-day inspection", "Get a free quote".

Place phone and booking CTAs in header, hero and service pages.

Click-to-call

Use tel: links with formatted number and a visible phone icon for mobile users.

Example: tel:+61412345678

Lead capture that converts

Offer quick, low-friction lead capture: short quote form or "Send photos" by SMS/WhatsApp.

Tip: Offer response ETA (e.g., "We respond within 30 mins").

Trust builders

Badges: licence number, insurance, industry associations
Recent project thumbnails with suburb tags
Clear warranties and workmanship guarantees

Speed & mobile UX

Remove unnecessary animations, keep hero concise, and test phone buttons on actual devices.

Gallery & portfolio — show proof of work

Before/after images are one of the best conversion drivers for roofers.

Caption each image with suburb, problem, solution and date. That helps both users and local search signals.

Paid ads, call tracking & analytics

Paid search and social ads are powerful for emergency and seasonal service spikes. Track results to avoid wasted spend.

Ad focus

Use search ads for "roof leak near me" and Facebook/Instagram for local awareness and promotions. Target suburbs and radius-based audiences.

Call tracking

Use trackable numbers in ads and on the site to measure which campaigns generate calls. Forward to your main phone so customers always call the same line.

Analytics

Install GA4 and configure conversions (phone clicks, booking page visits).
Use UTM parameters in ad links for exact source/medium tracking.
Monthly report: calls, web leads, top pages, ads ROI.

Maintenance & ongoing improvements

A website is an asset — keep it updated and measured.

Monthly tasks

Check forms and phone links
Backup and plugin/theme updates
Review analytics and top pages

Quarterly tasks

Refresh gallery and add recent projects
Ask customers for new reviews
Run site speed and accessibility checks

A/B test ideas

Hero CTA wording: "Call now" vs "Book inspection"
Review placement: top of page vs trust band
Gallery format: carousel vs grid

Frequently asked questions

How quickly can you show up for an emergency leak?

Most roofers offer same-day response for emergency leak repair — advertise your average ETA (e.g., "Typically onsite within 2 hours during business hours").

Do I need a new roof or a repair?

Provide a short checklist of signs that indicate replacement (extensive rot, multiple patch areas, age >25 years) and link to your Roof Inspection page.

How much does a new roof cost?

Give a price range and explain factors (roof size, material, access). Offer a free onsite quote for an exact price.

Ready to build a roofing website that gets calls?

Congero builds professional, mobile-optimised roofing websites quickly and manages SEO, hosting and unlimited updates so you can focus on jobs, not websites.

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