my website worth
A clear, actionable roadmap to measure your website’s true value — traffic, SEO, UX and conversion potential.
Learn how to audit your website in under an hour, calculate its monthly lead value, prioritise fixes that move the needle, and set a 30/90/365 day plan to increase revenue. Perfect for trades and service businesses.
Why you should measure "my website worth"
Your website is either a revenue-generating asset or a cost centre. Measuring its value helps you decide whether to improve, rebuild, or reallocate your marketing budget. A proper evaluation shows:
- How many leads it produces per month
- Which pages actually attract customers (SEO performance)
- How easy it is for visitors to request a quote (UX & conversion)
- Which fixes will deliver the fastest return
How to estimate your website's monetary value (quick formula)
Use this simple, conservative calculation to estimate monthly value your website currently delivers.
- Find average monthly visitors (V) — from Google Analytics or hosting stats.
- Estimate conversion rate (CR) — fraction of visitors who become leads (form submits, calls). Use a conservative CR if unknown (2% for service websites).
- Determine lead-to-sale rate (LSR) — how many leads convert to paying jobs (e.g., 25%).
- Average sale value (ASV) — how much a typical job is worth after costs.
Use this estimate to compare against the cost of maintaining the site (hosting, subscriptions, agency fees). If your site produces clear revenue, its value is demonstrable.
SEO performance checklist — what to measure
SEO moves visitors to your site. Measure technical, on-page and local signals.
Technical SEO
- Mobile-friendly layout (use Mobile-Friendly Test)
- HTTPS & valid SSL
- PageSpeed Insights score (mobile target: 70+)
- No broken links (use Screaming Frog or Ahrefs)
- XML sitemap submitted to Google Search Console
On-page SEO
- Unique title tags & meta descriptions per page
- H1 used correctly and once per page
- Service pages target local keywords (e.g., plumber near me + suburb)
- Images optimised (alt text, compressed)
- Schema markup for local business & reviews
Local SEO
- Google Business Profile claimed & optimised
- Consistent NAP (name, address, phone) across citations
- Local landing pages for service areas
- Customer reviews collected and responded to
Actionable tip: Run a free Search Console and PageSpeed report — document current impressions, clicks, and top queries. That becomes your baseline.
User experience audit — speed, clarity, trust
UX determines whether visitors stay and request a quote. Do this quick UX checklist:
Mobile first
- Primary CTA (call / request quote) visible above the fold on phones
- Buttons large enough to tap (min 44px)
- Readable fonts & contrast
Speed & performance
- First Contentful Paint under 2.5s
- Images lazy-loaded and compressed
- Minimal third-party scripts on key pages
Clarity & trust
- Clear headline describing what you do and where
- Social proof: reviews, case studies, logos
- Visible contact info and real photos of your team or work
Navigation & funnels
- Service pages accessible in 1–2 clicks
- Simple contact paths: phone click-to-call, short form
- Remove distractions on conversion pages (minimise links)
Actionable tip: Watch a 3–5 minute session replay (Hotjar/Cloudflare) of a typical visitor — you’ll spot friction immediately.
Conversion & tracking audit — measure everything that matters
If you can't measure it, you can't improve it. Ensure the following are tracked and reported:
- Goals in Google Analytics / GA4: form submits, phone clicks, quote downloads, bookings.
- Event tracking: outbound clicks, CTAs, chat opens, video plays.
- Call tracking: use dynamic numbers or a call-tracking provider to link calls to campaigns.
- UTM & source tracking: label campaigns so you know where leads come from.
- Conversion funnel analysis: landing → service page → contact → thank you page. Measure drop-off at each step.
Quick conversion tests you can run in 24 hours
- Make your primary CTA bright and descriptive ("Get a Free Quote") and track clicks.
- Shorten the contact form to 3 fields and compare submit rate for 1 week.
- Add a phone number click-to-call on desktop and mobile, then compare call volume.
Simple website scorecard — grade your site in 15 minutes
Use this quick scoring system (0–5) across five categories, then total the score (out of 25).
| Category | Score (0–5) | What to look for |
|---|---|---|
| SEO | __ / 5 | Search Console presence, keywords ranking, technical basics |
| Traffic Quality | __ / 5 | Relevant local traffic, organic vs paid balance |
| UX & Mobile | __ / 5 | Mobile-first, clear CTAs, trust elements |
| Conversion | __ / 5 | Tracking, forms work, visible CTAs, funnel drop-offs |
| Maintenance & Ownership | __ / 5 | Hosting, backups, CMS updates, ability to change content quickly |
Interpretation: 20–25 = high value (keep & optimise); 12–19 = moderate (prioritise fixes); 0–11 = low (consider a rebuild or subscription service).
Action plan — what to fix first (30 / 90 / 365 days)
30 days — Quick wins
- Install analytics & set conversion goals
- Make CTA clear on homepage and service pages
- Compress hero images and enable lazy load
- Claim & update Google Business Profile
90 days — Priority improvements
- Improve top 3 pages for local keywords
- Run A/B test on contact form (short vs long)
- Collect and publish 10+ customer reviews
- Fix major UX friction from session replays
365 days — Scale & grow
- Expand local landing pages to new suburbs
- Implement referral & email follow-up funnels
- Set recurring optimisation schedule (monthly reports)
- Consider paid search for high-intent keywords
If you'd rather have these handled for you, Congero builds & optimises websites for trades and service businesses with unlimited updates, domain, hosting, and local SEO included — all for a flat monthly fee. See a live demo in under 60 seconds via WhatsApp.
Tools & resources — the practical toolkit
Free & fast
- Google Analytics / GA4 — traffic & conversion tracking
- Google Search Console — keyword performance
- PageSpeed Insights — speed improvements
- Mobile-Friendly Test — mobile checks
Paid / advanced
- Ahrefs / Semrush — backlink & keyword research
- Hotjar / FullStory — session replay & heatmaps
- Call tracking platforms — link calls to campaigns
Actionable tip: Start with the free tools — they give 80% of the insight you need. Use paid tools only when you're ready to scale SEO efforts.
Example: Quick valuation for a local trades website
Site stats (month): 1,200 visitors; conversion rate (form/call) 2.5% → 30 leads
Lead to sale: 30% → 9 jobs
Average sale value: $650
If the total cost to run & maintain the site is $150/month, return is > 30x. Prioritise conversion increases (improve CR from 2.5% → 3.5%) and SEO to grow visitors → even higher ROI.
Frequently asked questions
How long does a full website evaluation take?
Do I need an agency to do this?
What’s the fastest way to increase website value?
Want someone to evaluate it for you?
We can run a concise website audit and show where to get the fastest ROI — or build & optimise your site with unlimited updates, local SEO, hosting and domain for a flat monthly price. See a demo in 60 seconds.
Congero — professional websites for busy trades & service businesses. Domain, hosting, SSL and unlimited updates included from one predictable monthly fee. No lock-in contracts.
