local seo for roofing
Simple, actionable steps roofers can implement today to rank higher in local search and win more jobs.
This guide breaks local SEO into clear tasks — Google Business Profile, on-site optimisation, reviews, citations, schema, speed, and measuring results — so you can get visible to customers searching for roofing services.
Local searches that lead to a store visit within a day
Top local search positions that capture most leads
Reviews heavily influence click-through & trust
Searches now from mobile — mobile-first sites win
In this guide
Why Local SEO Matters for Roofers
Roofing is a local service: customers search for roofers nearby when they have an urgent need. Local SEO helps you appear in the map pack and top organic listings where commercial intent is highest — which sends ready-to-buy leads to your phone or website.
Key outcomes of good local SEO
- More calls and form enquiries from nearby property owners
- Higher visibility for urgent searches like "roof repair near me"
- Better conversion on mobile (click-to-call, request quote)
1. Optimise Your Google Business Profile (GBP)
GBP is the single most important local ranking signal. Treat it as your primary lead-generation asset.
Step-by-step GBP checklist
- Claim and verify your profile if you haven't already.
- Business name: Use your real business name — don't stuff keywords.
- Business categories: Primary = Roofing Contractor; add secondary categories like Roof Repair, Roof Replacement.
- Service area: Use the service area only if you serve multiple suburbs; otherwise leave blank to avoid confusing signals.
- Complete every field: hours, phone, services, attributes, business description (use roofing keywords naturally).
- Add high-quality photos of finished roofs, team and vans; update seasonally.
- Use GBP posts for specials, completed jobs, and safety updates — 1–2 posts per week helps engagement.
How to use services & attributes
Define services clearly (e.g., Roof Inspection, Emergency Roof Repair, Tile Roof Replacement). Use attributes to highlight free quotes, insured workmanship, warranties — these show in searches and influence clicks.
Quick GBP template — use this in your profile description
Reliable roofing contractor specialising in roof repairs, replacements and inspections. Fully insured, free quotes, and fast emergency response. Over 10 years' experience in tile and metal roofs. Contact us for a free inspection and clear pricing.
Edit to match your voice and services. Keep it factual, include primary service keywords and proof points (years, insurance).
GBP review request script
Send this short text after completing a job:
Hi [Name], thanks for choosing [Business]. If you’re happy with the roof work, would you mind leaving us a quick 5★ review on Google? Here’s the link: [insert GBP review link]
Tip: Make review link easy with the Google review URL generator in your GBP dashboard.
2. Website Structure: Service Pages That Rank
A website built to capture local search should clearly present your services, trust signals, and conversion actions. Organise pages so both users and search engines find the information fast.
Essential pages for roofers
- Home — clear CTA: call, request quote, gallery
- Service pages — Roof Repair, Roof Replacement, Roof Inspections, Emergency Roof Repair
- About — team, licences, insurance, years in business
- Gallery / Projects — before & after photos
- Testimonials / Reviews
- Contact / Request Quote
- FAQ — common roofing questions
Page structure that converts
- H1: Clear page headline with primary service (e.g., Roof Repair).
- Intro: Short 2–3 line problem → solution statement with CTA (phone & quote request).
- Benefits: Why choose you — warranties, insured, quick response.
- Process: Step-by-step how you work (inspection → quote → repair).
- Social proof: Reviews, case studies, photos.
- CTA repeated: Call button, enquiry button or request-quote link.
Service page SEO checklist
- Unique title tag (include the service and one short benefit)
- Unique meta description (actionable & local intent phrasing)
- URL uses keywords: /services/roof-repair/
- Schema for Service and Offer where possible
- Internal links from Home and blog posts to these pages
3. On-Page SEO: Keywords, Titles & Content
Target simple keyword phrases your customers use (service + intent). Think like a customer: "roof leak repair", "emergency roof repair", "tile roof replacement".
Practical on-page rules
- One primary keyword per page (use variations naturally).
- Title: Primary keyword near the start. Example: Roof Leak Repair — Fast Same-Day Response.
- Meta description: 120–155 chars with service + CTA (call or request quote).
- H1 and H2s: Use H2s for subtopics like "Signs of a leaking roof", "How we fix it".
- Use bullets and short paragraphs for readability on mobile.
- Images: Optimise filenames and alt text (e.g., roof-leak-repair-before.jpg).
Quick keyword plan
Pick 3–5 page-level keywords and 10–15 related phrases for blog content and FAQs.
- Primary: Roof leak repair
- Primary: Roof inspection
- Related: emergency roof repairs, damaged shingles, tile replacement, gutter issues
4. Reviews & Reputation Management
Reviews are a trust signal and a ranking factor. More high-quality reviews improve visibility and conversion.
Tactics to get more reviews
- Ask after a completed job — keep the ask short and provide the direct review link.
- Use SMS or email follow-ups with a one-click link to leave a review.
- Respond to every review (thank positive reviewers; offer to resolve issues for negative ones).
- Show reviews on your website (structured data for Review schema where allowed).
Negative review response template
Keep it calm, factual and offer a resolution:
Hi [Name], thanks for the feedback — we’re sorry to hear about your experience. Please call [phone] or email [you@domain] so we can resolve this immediately. We stand by our work and want to make it right.
5. Citations & Local Backlinks
Citations (NAP mentions) and relevant backlinks help local rankings. Focus on consistency and quality.
Citation checklist
- Make sure Name, Address, Phone are consistent across directories.
- Key directories: industry sites, Yellow Pages, Home Improvement directories, trade associations.
- Avoid duplicate listings — merge or remove them.
Backlink tactics for roofers
- Create local partnership pages (suppliers, builders) and ask for a link.
- List your business on trade association sites and local business groups.
- Write helpful resources (guides, roof maintenance checklist) and pitch to local blogs.
6. Technical SEO & Speed
Fast, mobile-first sites rank better and convert more callers. Technical issues can kill your visibility.
- Mobile-first: Ensure layout and buttons are thumb-friendly (click-to-call prominent).
- Page speed: Target under 3s on mobile — compress images, enable caching, lazy-load photos.
- HTTPS: Secure site with SSL (required).
- XML sitemap & robots: Submit sitemap in Search Console.
- Structured data: Add LocalBusiness, Service, Review schema where appropriate.
Example JSON-LD snippet (LocalBusiness)
{
"@context":"https://schema.org",
"@type":"LocalBusiness",
"name":"[Business Name]",
"description":"Experienced roofing contractor offering roof repair, replacement and inspections.",
"telephone":"[phone]",
"url":"https://yourdomain.com",
"priceRange":"$$",
"serviceArea": {
"@type":"GeoCircle",
"geoMidpoint": {"@type":"GeoCoordinates", "latitude": -33.86, "longitude": 151.2},
"geoRadius":"20000"
}
}
Adjust fields to your details. Use service-specific schema on service pages.
Image optimisation checklist
- Resize to display size and compress (WebP where possible).
- Use descriptive filenames and alt text (include service term).
- Lazy-load gallery images below the fold.
7. Track, Measure & Improve Conversions
If you can't measure it, you can't improve it. Track calls, forms and leads so you know which pages and channels deliver work.
Minimum tracking setup
- Google Analytics 4 installed and linked to Search Console.
- Goals for form submissions and phone clicks (track call button clicks as events).
- UTM tagging for paid campaigns and social posts to measure ROI.
- Monthly report: traffic by source, top pages, leads per channel.
Conversion best-practices
- Primary CTA above the fold: click-to-call + request-quote.
- Use trust badges (insured, licences, certifications) near CTAs.
- Short contact forms (name, phone, job summary) convert better on mobile.
8. Local Content Ideas That Drive Traffic
Create helpful, local-intent content that answers roofing questions and targets long-tail searches.
Blog & pages to create
- How to spot a roof leak — quick checklist
- Roof maintenance tips for [season]
- When to repair vs replace your roof
- Guide to roofing materials and costs
Content format ideas
- Checklist PDFs (capture email or use gated content)
- Case study pages with photos
- Short how-to videos embedded on pages
- FAQ pages answering specific roofing doubts
9. Simple Monthly Local SEO Plan for Roofers
A practical, low-effort monthly plan you can follow to keep rankings improving.
Weekly
- Post 1 GBP update
- Request 1–2 reviews from recent customers
- Share one before/after photo
Monthly
- Publish one blog or project case study
- Check citations for accuracy
- Review Analytics & top-performing pages
Quarterly
- Run a technical audit (speed & mobile)
- Refresh top service pages and photos
- Plan backlink outreach to local partners
How Congero helps
Congero creates mobile-first, SEO-optimised websites for trades and handles on-page SEO, schema, hosting and unlimited updates for a flat monthly fee. That means you can focus on jobs while the site and local SEO are kept current — all without lock-in contracts or hidden fees.
Live demo and site builds available with zero upfront design fees. Link to start in the footer: Get started.
Frequently Asked Questions
How long before local SEO improvements show results?
Do I need a blog to rank locally?
Can I manage reviews and GBP myself?
Ready to get more roofing enquiries?
Follow the steps above or get a professional, mobile-first roofing website with built-in local SEO, monthly analytics and unlimited updates — all handled for you.
Congero offers fast, managed websites for trades with local SEO included. Month-to-month plans, free demos and unlimited updates make it simple to stay visible.
