local seo for concreting
Practical, step-by-step local SEO and online presence tactics that attract customers in your service area
Concrete businesses win local jobs when customers searching "concrete driveway near me" find them first. This guide gives clear, actionable steps you can apply this week to get more job enquiries and phone calls.
What local SEO means for concreting businesses
Local SEO helps people in your service area find you. For concreting companies this means being visible for searches like:
Typical concrete search intent
- concrete driveway repair near me
- residential concrete slab installers [suburb]
- concrete footpath installers
- exposed aggregate driveway [city]
Why it matters
Searchers for concreting are often ready to buy — they want a quote or a phone number. Ranking in the Google Local Pack and on page one drives calls and bookings.
Keyword research — the practical approach
You don't need expensive tools to find profitable keywords. Use a mix of your knowledge, Google, and free tools to build a shortlist.
Step 1 — Seed terms
Write down services you offer: concrete driveways, slab pours, repairs, exposed aggregate, concrete sealing.
Action: Create 20 seed phrases like "concrete driveway [suburb]" and "concrete repair near me".
Step 2 — Validate in Google
- Search each seed term in Google (incognito or cleared cache).
- Check suggestions in the autocomplete and "People also ask".
- Note local modifiers: suburb names, "near me", "same day quote".
Step 3 — Prioritise
Prioritise keywords by intent and competition:
- High intent, local: "concrete driveway repair near me"
- Service + suburb: "exposed aggregate driveway wildlife suburb"
- Informational: "how long does concrete take to cure" (good for blog content)
Free tools
Use these: Google Autocomplete, Google Trends, AnswerThePublic (free tier), and the free versions of Keyword Surfer or Ubersuggest.
On-page optimisation — pages that convert and rank
Every important keyword needs a page. For concreting, build service pages for each major service and location combination.
Page structure checklist
- Title tag with primary keyword and suburb: e.g., "Residential Concrete Driveways [Suburb] — Company"
- H1 use the same keyword naturally
- Short intro that answers intent (quote, phone, services)
- Service details: process, materials, timeline, pricing ranges
- Call-to-action near top: phone number and "Request a quote"
- Local signals: service area list, suburbs served, council approvals if relevant
Technical on-page items
Local content ideas
- Before & after gallery for each suburb
- Case studies: "Concrete driveway for Smith family in [Suburb]"
- Local FAQs: council requirements, permit hints, weather impact
Google Business Profile (GBP) — your most important asset
GBP is the single biggest driver of local leads for concreting companies. Optimise it properly and update it regularly.
Setup & optimisation
- Accurate business name, address, phone (NAP) — match your website
- Select correct categories: Primary = Concrete Contractor, Secondary = Driveway Contractor
- Add full service list, opening hours, and service areas
- Upload high-quality photos (projects, team, vans)
- Use business description with keywords and suburb names
Weekly GBP actions
- Post one update: recent job, special offer, or safety note
- Reply to every review publicly
- Log Q&A and pin helpful answers
- Turn on messaging if you can respond quickly
Reviews & reputation — turn happy customers into leads
For concreting, reviews build trust. More 5-star reviews in your area = more clicks and calls.
Simple review system
- Ask right after job completion — text or email within 24 hours.
- Provide direct GBP review link (shorten it with a friendly URL).
- Offer to show before/after photos on your site (incentive without buying reviews).
How to respond
- Thank customers by name and mention the job (e.g., "Thanks John — great job on the exposed aggregate driveway in Sunnyvale")
- Address problems constructively and offer to fix
- Use responses to add local keywords naturally
Local citations & directories
Citations (your business listed with consistent NAP) help Google trust your location. Focus on quality, not quantity.
Priority citation sites
- Google Business Profile
- True Local / Yellow Pages
- Local council business directory
- Industry directories (Master Builders, local trade groups)
Consistency checklist
- Exact business name everywhere
- Phone number formatting matched
- Address format consistent (abbreviations)
- Website link uses one canonical URL (https://www.yoursite.com)
Website content & portfolio — prove you can do the job
Photos, case studies and clear service descriptions increase conversions and help local SEO when optimised correctly.
Portfolio pages that convert
- Use before/after galleries with captions that include suburb
- Short case study: problem, solution, time, materials, testimonial
- Include an approximate price range (helps filter leads)
Image SEO
- Filename: ex. exposed-aggregate-driveway-sunnyvale.jpg
- Alt text: describe the photo and include suburb
- Resize for web — keep under 200KB where possible
Schema, technical SEO & site health
Structured data and basic technical SEO make it easier for Google to understand your business and display rich results.
Essential technical items
- HTTPS (SSL) — mandatory
- Mobile responsive (test on multiple phones)
- Fast hosting and optimized images — aim for under 3s on mobile
- Sitemap.xml and robots.txt
- Implement LocalBusiness/Contractor schema
{
"@context":"https://schema.org",
"@type":"LocalBusiness",
"name":"Your Concreting Company",
"image":"https://yourdomain.com/images/logo.jpg",
"telephone":"+61XXXXXXXXX",
"address":{
"@type":"PostalAddress",
"streetAddress":"123 Main St",
"addressLocality":"Your Suburb",
"addressRegion":"State",
"postalCode":"2000",
"addressCountry":"AU"
},
"priceRange":"$$",
"url":"https://yourdomain.com",
"service":"Concrete Driveways"
}
Local link building — get trusted local references
You don't need national links to rank locally. Focus on local partners, suppliers and community pages.
Easy link opportunities
- Supplier pages (quarry, concrete supplier) — ask for a listing
- Local council or community project pages
- Trade associations and local chamber of commerce
- Local sponsorships (sports clubs) with web credits
Content for links
- Write short local guides: "How to choose a driveway finish in [Suburb]"
- Share case studies with suppliers and ask them to link
- Press releases for larger projects
Tracking & analytics — measure what matters
If you can't measure it, you can't improve it. Track calls, form submissions and local rankings.
Minimum tracking setup
- Install Google Analytics / GA4 and link to Search Console
- Enable Call Tracking or use a trackable phone number per campaign
- Set up goals: quote requests, contact page visits, phone clicks
- Monthly report: traffic, GBP views, calls, top-performing suburbs
Common mistakes concreting businesses make
1. Not claiming GBP
If you haven't claimed and verified your Google Business Profile, you're invisible in the local pack.
2. Weak service pages
Thin pages that don't explain the work, process, or local experience won't convert or rank.
3. Ignoring reviews
Not replying or asking for reviews loses trust and local ranking potential.
4. Inconsistent NAP
Different addresses or phone formats across sites confuse search engines.
Getting started — 7 quick actions you can do this week
- Claim and verify your Google Business Profile. Add photos and your service areas.
- Create/update a service page for your top service + primary suburb (use the keyword templates above).
- Ask for reviews from your last 5 customers. Send a one-click GBP link.
- Standardise NAP across your website and directory listings.
- Upload 5 high-quality project photos (before/after) to GBP and your site.
- Add LocalBusiness schema to your homepage and service pages.
- Set up basic tracking with GA4 and enable phone call click tracking.
Frequently asked questions
How long until I see results?
Do I need a new website?
What's the easiest way to get more reviews?
Ready to get more local concreting jobs?
Follow the steps above, and if you want help implementing them quickly, our service gets concreters live and optimised for local search — fast.
No technical skills required — just tell us what you do and where, and we handle the rest.
