local seo for carpenters
Simple, practical steps you can do this week to show up for customers nearby
If you build, fix or install with timber, your next job often starts with a Google search like "carpenter near me" or "deck builder [suburb]". This guide gives clear, step‑by‑step actions to improve your local visibility and get more calls.
Why local SEO matters for carpenters
When someone in your town needs a carpenter, they usually search for services plus a location: "carpenter near me", "deck builder [suburb]" or "kitchen cabinet installer [city]". If Google shows your business with phone number, photos and reviews at the top, you get more calls and booked jobs — often the same day.
Goal of local SEO
Be visible to people searching for carpentry services in the areas you serve and make it easy for them to contact you.
Top benefits
- More calls from local customers
- Faster bookings and more jobs
- Better perceived trust with good reviews
- Higher ROI than broad paid ads for local jobs
Who should do this
Sole-trader carpenters, small teams, deck builders, shop-fitters and furniture makers who work in specific suburbs or shires.
Google Business Profile: your most powerful local asset
Google Business Profile (GBP) controls the map pack results and the right-hand knowledge panel on desktop. Do this first — it moves the needle fastest.
Setup checklist (do this now)
- Create or claim your GBP listing
- Use your exact business name, address & phone (NAP)
- Select primary category: Carpenter or Carpenter near me / Carpentry service
- Add service areas (suburbs you serve)
- Upload 8–12 quality photos: van, team, finished jobs, close-ups
- Write a clear business description with top services and suburbs
- Set business hours and a booking phone number
Quick GBP optimisation tips
- Use keywords naturally: "Deck builder in [Suburb]" in description
- Post weekly: progress photos, completed jobs, quick tips
- Activate calls and set up call tracking if possible
- Keep service area and address consistent with your website
- Verify the listing — unverified listings rank worse
Profile post ideas (copy + paste)
- New job finished — "Completed a timber deck in [Suburb]. 3-day turnaround, free quote. Call us on 0400 XXX XXX."
- Before & after — "Kitchen cabinet refit — before/after. Photos + short description."
- Special offer — "10% off small repairs this month. Limited spots. Message us."
On-page SEO: make each page speak to local customers
Your website needs pages that answer the exact questions people ask. Keep text simple and local.
Essential pages to have
- Home — short intro, top services, phone number prominently
- Service pages — separate pages for Decks, Kitchen Joinery, Repairs, Framings
- Service area page — list suburbs and councils you serve
- About / Why choose us — photos and trust signals
- Reviews / Testimonials
- Contact page with click-to-call and map
Title tags & meta descriptions
Use a template and customise for each page. Keep titles under 60 characters, descriptions under 155.
On-page checklist (quick wins)
- Place your phone number in the top header and as clickable tel: links
- Include your service suburbs in headings (H1/H2) naturally
- Use schema LocalBusiness markup on the site (address, phone, opening hours)
- Show photos of your work — not just stock images
Keywords & service pages — write for your customers
Think like your customer: what would they type? Use suburb + service combos.
- carpenter [suburb]
- deck builder [suburb]
- joiner [suburb]
- kitchen cabinet maker [suburb]
- deck repair
- timber stairs
- shopfitting
- custom joinery
- best deck builder near me
- cost to build deck [suburb]
- cabinet maker for small kitchens
How to structure a service page (simple template)
- H1: Deck Builder [Suburb]
- Short intro (1–2 sentences) including suburb + service
- Gallery of 4–8 photos with short captions
- Services & benefits (bulleted) — speed, warranty, materials
- Pricing guidance or "starting from" estimate
- Local reviews or short testimonials
- Call-to-action: Click to call or request a quote
Reviews & reputation — earn trust and rank higher
Google favours businesses with recent, local, positive reviews. More importantly, customers use reviews when deciding who to call.
Simple process to get more reviews
- Ask right after a job — while the customer is happy.
- Use a short message: "Hi [Name], glad you liked the deck. Can you leave a quick review? Link: [short link]"
- Provide an easy link to your GBP review page (use a short URL)
- Reply to every review (thank you, and address any issues)
Review message templates
Local links & partnerships — build real-world signals
Google looks at local mentions and links. Build relationships and ask for simple placements.
Easy link wins
- Local directory listings (council, local business groups)
- Suppliers — ask them to list you as a recommended installer
- Local trades Facebook groups — share projects and link to your site
- Local news — short job features (email local paper with images)
What to avoid
- Buying low-quality links
- Spammy directories with irrelevant categories
Technical & mobile — don't lose customers to slow pages
Must-haves
- Mobile-first design (buttons large, phone number at top)
- Fast images (use webp, compress to under 200KB when possible)
- HTTPS (secure site) — required for trust and SEO
- Structured data (LocalBusiness schema for name, address, phone)
Simple tests
- Open your site on a phone — is the phone number clickable?
- Run Google PageSpeed Insights — fix the top 3 mobile issues
- Try calling your own listed phone number from mobile — does it ring?
Track results — measure what matters
You won't know what's working without tracking. Start simple.
Essentials to set up
- Google Analytics (or GA4) — track visits and conversions
- Call tracking or ask how customers found you when they call
- Set a goal: phone call, contact form submit, booking request
Quick startup checklist — do this in the next 7 days
Day 1
- Create/claim your Google Business Profile
- Add 8 photos and your business hours
- Put phone number in header of your website
Days 2–7
- Create one service page (eg. Deck builder [Suburb])
- Ask 3 happy customers for Google reviews
- List your business in two local directories
- Install Google Analytics and set a call goal
Small steps every week add up. Start with GBP + one service page and track calls.
See How It WorksHow Congero helps busy carpenters (if you prefer done-for-you)
Congero builds mobile-first websites in minutes and specialises in local SEO for trades. If you'd rather focus on jobs than website work, we handle the technical stuff and local optimisation for you.
What you get
- Site live in 60 seconds via demo (then refined by you)
- Unlimited updates — text changes by WhatsApp
- Local SEO built-in (meta, schema, GBP help)
- Domain, hosting & SSL included
- Monthly analytics and lead tracking
Why it helps carpenters
- Less time on tech, more time on jobs
- Predictable cost — no surprise fees
- Fast updates for pricing or special offers
- No lock-in contracts — cancel anytime
If you'd like hands-on help to get set up, we can create a local-optimised website with GBP setup and monthly tracking so you start getting local calls fast.
See How It WorksFrequently asked questions
How long until I see results?
Do I need a special website for local SEO?
What if I work across many suburbs?
Ready to get more local jobs?
Start with Google Business Profile + one service page, then build from there. Small actions this week can bring real calls next week.
Prefer us to do it? Congero offers local-optimised websites for trades with unlimited updates — starting at a predictable monthly price.
