keywords for psychologists
A complete guide to keyword research, local SEO and content templates that attract high‑intent clients to your psychology practice.
Target the searches people actually use — symptom searches, local intent, therapy style and booking queries. This guide shows examples, a 7‑step research process, page templates and tracking tips tailored for psychologists in 2025.
Why keyword research is essential for psychologists
People search for symptoms, treatment types, therapy styles and immediate help. Using the right keywords ensures your practice appears when a potential client is ready to book, not just browsing.
Find high-intent clients
Keywords like "book psychologist near me" or "teen anxiety therapist Sydney" show intent to find and engage — target these first.
Win local searches
Most therapy searches include a location or "near me". Local optimisation gets you visible in maps and organic listings.
Measure what matters
Track booking-focused terms and conversion rates, not just traffic. Congero includes analytics so you can see which keywords bring real enquiries.
Keyword types every psychologist should target
Understanding intent helps you prioritise content and landing pages. Below are the most useful keyword categories for psychological services.
Informational
People searching symptoms, self-help tips or therapy explanations. Use blog posts and FAQ pages.
- - "what is cognitive behavioural therapy"
- - "symptoms of social anxiety in adults"
- - "how to manage panic attacks at work"
Transactional
Searches with booking intent — highest priority for landing pages.
- - "book psychologist near me"
- - "psychologist appointment same day Melbourne"
- - "telehealth psychologist depression Australia"
Commercial / Local
Combine service + location or review intent.
- - "clinical psychologist Sydney CBD"
- - "adolescent psychologist near me Brisbane"
- - "best psychologist for couples Canberra reviews"
7-step keyword research process for psychologists
Follow this repeatable process to build pages that rank and convert visitors into booked appointments.
1. Audit current presence
List pages, current rankings and top-performing queries (use Google Search Console). Identify gaps: missing location pages, no service pages, or weak blog topics.
2. Create seed keywords
Start with core services and symptoms: "anxiety therapy", "depression psychologist", "CBT for insomnia". Add modifiers: location, age group, telehealth.
3. Expand with tools
Use tools (free + paid) to find volume and difficulty: Google Suggest, People Also Ask, Keyword Planner, Ubersuggest, Ahrefs, SEMrush. Look for long-tail queries used by clients.
4. Group by intent
Organise keywords into clusters: book, learn, compare, emergency. Match each cluster to a page type (service landing, blog, FAQ, contact).
5. Map to pages
Create or optimise pages for top clusters: service pages for transactional keywords, resource articles for informational queries, and city pages for local searches.
6. On-page optimisation
Add keyword-focused meta titles (≤60 chars) and descriptions (≤155 chars), use H1/H2s with variations, include schema (LocalBusiness, ProfessionalService), and add clear booking CTAs.
7. Track & iterate
Monitor rankings, clicks and conversions. Prioritise keywords that drive bookings. Congero’s monthly analytics show which pages and keywords create enquiries so you can reallocate focus fast.
Example keywords & page templates
Use these examples to populate your site quickly. Mix service, symptom, modality, audience and location for better reach.
Transactional / Service Landing Pages
- - psychologist [city] (e.g. psychologist Melbourne CBD)
- - book psychologist near me
- - clinical psychologist for depression [suburb]
- - telehealth psychologist anxiety Australia
- - adolescent psychologist [city] same day appointment
Page template: H1 with exact phrase, intro (who you help), services list, symptoms treated, therapist bios, booking CTA and local schema.
Informational / Blog & FAQ
- - how to manage panic attacks at work
- - signs of depression in teenagers
- - cbt techniques for insomnia
- - what to expect in your first therapy session
- - difference between psychologist and counsellor
Content template: Hook + evidence-based tips + when to seek a psychologist + internal links to service pages + CTA to book an assessment.
Condition & Audience Specific
- - psychologist for PTSD survivors [city]
- - couples therapy for communication problems
- - perinatal psychologist Melbourne
- - psychologist for workplace stress & burnout Sydney
Modality & Technique Keywords
- - cognitive behavioural therapy for social anxiety
- - acceptance and commitment therapy near me
- - trauma-focused CBT telehealth
Ready-made pages in minutes
Congero creates SEO-optimised, mobile-ready pages from these templates and maps keywords to analytics so you know which pages bring bookings.
CREATE MY PAGES NOWLocal SEO checklist for psychology practices
Local intent drives many therapy bookings. Make sure your practice is optimised for maps and nearby searches.
- Consistent NAP — name, address, phone on every page and structured data.
- Google Business Profile — fully completed, categories, services, photos, and regular posts.
- City/suburb pages — one page per primary service area targeting "[service] [suburb]" keywords.
- Reviews & schema — collect reviews and use Review/LocalBusiness schema to improve visibility.
- Local content — blog posts about local issues, events or partnerships to boost relevancy.
Common keyword mistakes and easy fixes
Mistake: Targeting only generic terms
Generic words like "psychologist" are high volume but dominated by major clinics. Add long-tail + local modifiers to capture real enquiries.
Mistake: Weak page intent
If a page targets "information" but has no booking CTA, it won't convert. Match intent to page structure (booking CTAs on transactional pages).
Quick win: Use symptom keywords
People often search symptoms before therapy types. Pages like "help for panic attacks" convert well and can link to service pages.
Frequently asked questions
Short answers to common queries about keyword work for psychology practices.
Transactional + local keywords: "book psychologist near me", "psychologist same day [city]", and service-specific queries with location modifiers typically produce the best conversion rates.
Timing varies. Local, long-tail pages can show movement in weeks; competitive, national terms may take months. Focus on intent and track conversions rather than raw rank alone.
Yes — as long as content is accurate, helpful and written for people-first value. Congero’s AI creates original, practice-specific content and pairs it with on-page SEO and schema.
Use Google Search Console, Google Analytics and Congero’s monthly dashboard to track keyword impressions, clicks and which phrases led to booking enquiries. Then refine pages based on what converts.
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