how to create website for small business
A practical, step-by-step guide to plan, build and launch a high-converting small business website — fast, affordable and optimised for local search.
Powered by Congero — Australia’s AI web design agency. Professional website, domain, hosting and unlimited updates from $49/month. Live in under 60 seconds.
What does a great small business website need?
Fast performance, clear services, visible contact details, strong local SEO and a mobile-first layout. This guide walks you from planning to launch with actionable steps tailored for trades and local services.
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Clear value proposition — your primary service and location visible immediately.
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Contact-first layout — phone, SMS/WhatsApp and a click-to-call button on mobile.
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Local SEO — meta tags, schema and consistent NAP (name, address, phone).
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Fast hosting & SSL — secure, reliable and optimised for mobile.
Get a complete, SEO-ready website via text message in under 60 seconds — then tweak by texting us updates anytime.
How to create a website for your small business — 8 practical steps
Follow this checklist from planning content to going live and getting customers through local search.
Define your goals & audience
Decide whether the site is for leads, bookings, or brochure purposes. Identify your primary suburbs and top 3 services.
Choose a domain & brand assets
Pick a clear domain (e.g., yourbusiness.com.au). Gather logo, preferred colours and 5-10 images of work or team.
Write clear service pages
Describe what you do, who you help and include service-specific keywords and locations for each page.
Add social proof & CTAs
Include testimonials, before/after photos and clear calls-to-action like click-to-call and WhatsApp links.
Optimise for local SEO
Ensure NAP consistency, include suburb pages, target “service near me” keywords and add local business schema.
Set up analytics & reporting
Install analytics and track lead sources. Congero provides monthly dashboards so you can see what's working.
Test on mobile & speed
Mobile-first testing and image compression keep load times low — essential for Google and user experience.
Launch & iterate
Go live, review analytics, and request unlimited updates via text. Congero handles domain, hosting and ongoing edits for $49/month.
No setup fees — cancel anytime. Domain, hosting, SSL and unlimited updates included.
Website content checklist for small businesses
Use this checklist to prepare content before you start the demo — it speeds up the process and improves results.
- Business name, tagline and full contact details (phone, address, email)
- Top 3 services with short descriptions
- Service areas / suburbs
- 3–5 customer testimonials or reviews
- Logo (SVG/PNG) and brand colours
- 5–10 high-quality photos of work or team
- Preferred domain name or ask us to register one
- Business hours and any booking links
Local SEO tips to help customers find you
Congero’s AI applies these automatically, but understanding them helps you get faster, better results.
Meta titles & descriptions
Keep titles under 60 characters and descriptions under 155. Include primary service and location.
Local schema & NAP
Add structured data for business name, address, phone and opening hours so Google shows rich results.
Mobile & speed
Compress images, lazy-load where needed and prioritise mobile layouts — Congero optimises these for you.
Built-in local SEO included
Congero automatically creates meta tags, generates schema markup and suggests location-based content to help you rank in “near me” searches.
TRY THE SEO-OPTIMISED DEMOCommon pitfalls and how to fix them
Fast fixes you can request by text — Congero applies updates within minutes at no additional cost.
Low phone calls after launch
Check click-to-call buttons, ensure your phone number is prominent and verify tracking is installed so you can see which pages generate calls.
Pages not ranking for local keywords
Add suburb-specific content, request schema updates and ensure your Google Business Profile is linked and verified.
Images slow the site
Send original photos via WhatsApp and ask Congero to optimise them for web; we’ll replace stock images and compress for speed.
Frequently asked questions
Answers to the questions small businesses ask most about getting online quickly and affordably.
How fast can I get a site live?
With Congero’s demo, a working preview appears in under 60 seconds after you provide basic details. Connecting your domain usually takes a few more minutes.
How much does it cost?
All-inclusive pricing starts at $49/month and covers domain registration (or transfer), hosting, SSL, local SEO and unlimited text-in updates. No lock-in contracts.
Can I update content myself?
Yes — simply text our team with the change (e.g., update a price, add a photo) and we’ll apply it quickly. For complex edits, our team can help implement them.
Is AI content safe for SEO?
Yes — Congero’s AI generates original, people-first content tailored to your business. Combined with local SEO best practices, clients often see increased enquiries within weeks.
