how to create the website for business
A practical, non-technical playbook for small businesses and trades to plan, build, launch and grow a website that drives enquiries.
What this guide covers
From deciding your goals and choosing a domain, to designing pages, optimising for local search and launching — everything a busy business owner needs to create a high-performing website.
- Plan your website goals and customer journey
- Pick a domain and hosting strategy
- Design pages that convert on mobile and desktop
- Write SEO-friendly copy and set up analytics
- Launch, promote, and maintain with minimal effort
Why your business needs a website (even if you’re busy)
A website is the permanent, searchable hub for your services, social proof, and contact details. It turns casual searches into paying customers — especially when it’s fast, mobile-ready and optimised for local search.
Be discoverable
Local SEO helps customers find you when they search for services "near me".
Increase enquiries
A clear contact flow, click-to-call and enquiry forms convert website visitors into leads.
Track & grow
Analytics show which pages drive enquiries so you can invest in what works.
Create your business website in 8 clear steps
Follow these practical actions — you can do most of this in an afternoon, and many steps are automated with Congero’s AI-powered workflow.
Define your goal and audience
Decide what success looks like: phone calls, quote requests, bookings or sales. Know your top 2–3 services and where you operate (suburbs/city) for effective local SEO.
Choose a domain and brand assets
Pick a short, memorable domain that includes your business or service if possible. Gather your logo, a phone number, email and 3–6 photos of your work or team.
Select a page structure that converts
Most local businesses succeed with: Home, Services (individual service pages), About, Testimonials/Projects, Contact. Add a dedicated "Service Area" section for local search signals.
Write clear, SEO-friendly content
Use simple headings, list your services, include location names and a benefits-driven value proposition. Aim for helpful content that answers customer needs.
- H1: your primary service + location
- Service pages with 300–600 words and practical examples
- Meta title (under 60 chars) and meta description (under 155 chars)
Design: simple, mobile-first and trust-building
Choose high-contrast text, big CTAs, and genuine photos (not generic stock). Prominently display contact details and customer reviews.
Technical setup: hosting, SSL and analytics
Choose reliable hosting with SSL and automatic backups. Add Google Analytics and set up Google Business Profile for local visibility.
Congero includes managed hosting, SSL and monthly analytics for a flat monthly fee, so busy owners don’t need to manage servers.
Launch & test across devices
Preview on mobile and desktop, test click-to-call, contact forms and page speed. Share with 3–5 customers or staff for quick feedback.
Maintain, measure and iterate
Use monthly analytics to see top-performing pages and where leads come from. Update offers seasonally and add new project photos to stay relevant.
With Congero, text-in updates are included — change prices, specials or images in minutes without extra fees.
Essential SEO tasks for a business website
Simple, high-impact steps that improve visibility in local search and drive more enquiries.
On-page basics
- Descriptive H1 + unique H2s for each page
- Meta title & description with primary keyword and location
- Short paragraphs, bullets and service lists for readability
Local optimisation
- Consistent NAP (name, address, phone) across web and directories
- Embed Google Business Profile and collect reviews
- Service-area pages or a map of suburbs served
Performance & schema
- Fast images (compressed, with descriptive alt text)
- Mobile-first design and quick TTFB hosting
- Business schema and service schema for rich results
Built-in SEO with Congero
Congero auto-generates meta tags, schema and local SEO signals so your site is search-ready from day one.
GET AN SEO-READY SITECosts, subscriptions and expected returns
A professional, managed website doesn't need to be expensive. Congero offers a complete managed service for a predictable monthly fee that includes hosting, domain and unlimited updates.
$49 / month
All-inclusive website, hosting, domain registration or transfer, SSL and monthly analytics.
No lock-in
Cancel anytime and export your site — you own your content.
Low cost per lead
Most customers see enquiries increase within weeks — ROI depends on your margins and lead conversion rate.
Quick launch checklist
Use this to confirm your site is ready to go live.
- Phone number visible and click-to-call enabled
- Homepage H1 matches main service and target location
- 3–6 service pages with clear descriptions
- At least 3 customer reviews or case studies
- Analytics and Google Business Profile connected
- Site speed: images optimised and pages under 3s load time
Common problems and quick fixes
Site looks wrong on mobile
Check that images are not full-width fixed sizes and ensure one CTA is prominently visible. Ask support for a mobile-first tweak — Congero provides edits via text.
Search engine visibility is low
Verify meta tags, GSC verification, and that your business profile is complete. Add service-area pages and encourage reviews to boost local signals.
Photos are generic or irrelevant
Send authentic photos via WhatsApp and request replacements — included with managed updates.
Frequently asked questions
Answers to the most common queries about creating a business website.
