Roofing Website Cost Guide — 2025

how much does a roofing website cost

A clear breakdown of upfront and ongoing costs, SEO benefits, and an action plan for roofers to get more local leads.

Whether you’re a sole-trader roofer or run a multi-van team, this guide explains real-world prices you’ll face in 2025 — design, hosting, domain, SEO, advertising and maintenance — plus practical steps to budget and launch a site that generates genuine enquiries.

Cost Breakdown Try Congero — Live Site Demo

$0–$3,000

Typical Upfront Range

$49

Managed monthly (Congero flat fee)

24–72hrs

Fast launch with pro services

+30%+

Local leads increase typical after SEO

In this guide

Typical cost breakdown Pricing options (DIY, agency, subscription) SEO & marketing benefits for roofers Actionable checklist & pages Budget & timeline examples Common mistakes to avoid How to get started (fast) FAQs

Typical costs to build a roofing website (2025)

Roofing websites have two types of costs: upfront (one-time) and ongoing (monthly or annual). Below is a practical breakdown so you can plan realistically.

Upfront costs (one-time)

Design & setup: $0–$3,000 — range depends on DIY vs agency vs subscription setup. Many modern subscription services remove the upfront fee (see Congero model).
Professional photos & drone shots: $0–$800 — good images increase trust and conversions.
Content writing: $0–$600 — service descriptions, service area pages, and trust copy.
Logo/branding (optional): $0–$1,200.
Technical setup (email, analytics, call tracking): $0–$300.

Ongoing costs (monthly / annual)

Managed website subscription: $49/month — includes hosting, SSL, domain and unlimited updates with Congero (all-inclusive).
SEO & local optimisation: $0–$500+/month — basic on-page SEO can be part of your subscription; ongoing local SEO campaigns cost more.
PPC advertising (Google Ads): $300–$2,000+/month depending on budgets and locations.
Maintenance & backups: Often included with subscriptions; otherwise $10–$50/mo.
Photo refreshes / creative: $0–$200/mo as needed.

Pricing options: which route suits roofing businesses?

DIY (Wix, Squarespace)

Cost: $10–40/mo + your time

Cheapest money outlay
High time cost (40+ hours)
Limited local SEO support

Traditional agency

Cost: $3,000–10,000 upfront + $50–200/mo hosting

Fully custom sites
Long lead times (weeks)
Ongoing updates often billed hourly

Best for busy roofers

Managed subscription (Congero)

Cost: $49/month (all-inclusive)

Domain, hosting, SSL included
Unlimited updates via text/WhatsApp
Built-in local SEO and analytics
No lock-in contracts

Practical takeaway: For most roofing businesses that value time and lead flow, a managed subscription (no upfront design fee, fast launch, ongoing SEO) delivers the best ROI in Year 1.

How a good roofing website helps you get more jobs

A website is an investment that earns you leads, trust and higher close rates when built for local search and conversions. Here are the measurable benefits.

Local SEO — outrank competitors nearby

Optimising service-area pages, using roofing-specific keywords (e.g. "roof replacement [suburb]"), and schema markup helps you appear in local packs and "near me" searches where homeowners convert.

Google Business Profile + site pages = more map visibility
Structured data for trades increases rich results
Review signals boost click-through rates

Paid ads & scaleable lead flow

Google Ads and Facebook lead campaigns offer immediate enquiries while SEO grows. A well-built site improves Quality Score and lowers cost-per-click.

Dedicated landing pages raise conversions
Call tracking links measure ROI by campaign
Fast mobile pages reduce ad waste

Trust & conversions — make homeowners call you

High-quality photos, testimonials, accreditation badges and clear CTAs increase homeowner trust — translating visitors into booked inspections and quotes.

Showcase before & after galleries
Include clear service guarantees and licensing info
Simple phone-first design boosts calls

Measure & improve with analytics

Install analytics to see which pages and ads drive leads. Congero includes clear monthly analytics so you can focus on what works.

Track form submits, calls, and ad conversions
Use data to double down on high-performing suburbs

Actionable checklist: What a roofing site must include

Use this checklist to brief a builder or to self-audit your site. Prioritise items marked (HIGH) first.

Essential pages & copy

Homepage with clear phone CTA (HIGH)
Dedicated service pages (roof repair, re-roof, metal roofing, tiles) for SEO (HIGH)
Service area pages targeting suburbs/neighbourhoods (HIGH)
Portfolio / before & after gallery (HIGH)
About page with qualifications, licences & insurance
Clear FAQ & pricing guidance

Technical & trust elements

Mobile-first design & fast loading (HIGH)
HTTPS / SSL (HIGH)
Schema for LocalBusiness and Service
Google Business Profile linked & verified (HIGH)
Call tracking and form tracking
GDPR / privacy & accessibility basics

Quick starter copy tip: On each service page include the suburb name naturally in the first 100 words and in the page title/meta description to improve local rankings.

Budget & timeline examples for roofers

Lean (Solo roofer)

$0–$600 upfront + $49/mo

Use subscription build (fast)
DIY photos or low-cost stock
Timeline: 24–72 hours

Growth (2–5 vans)

$800–$3,000 upfront + $49–$300/mo

Professional photos, copy & initial local SEO
Start modest PPC for high-value suburbs
Timeline: 48hrs–2 weeks

Enterprise (fleet)

$3,000+ upfront + $500+/mo

Custom UX, integrations (CRM, quoting)
Ongoing SEO and paid acquisition
Timeline: 2–8+ weeks

Pro tip: If you're unsure, start with a managed subscription build to get live fast and validate demand. Upgrade design or add integrations later — it's cheaper than a big upfront custom site that may not convert.

Common mistakes roofers make (and how to avoid them)

1. Focusing on price, not leads. A cheap site that doesn’t convert wastes your ad budget. Focus on conversion elements (call buttons, trust signals).

2. Ignoring service area pages. Not targeting suburbs means you miss high-intent local searches. Add dedicated pages for each suburb you service.

3. Slow mobile pages. Mobile visitors are your primary customers — make the phone CTA the most prominent element.

4. No measurement. If you aren’t tracking calls and form submissions by campaign, you won’t know what's working.

How roofers can get a high-performing website (simple 4-step plan)

Define your primary goal: calls, booked inspections or quote requests. Choose one clear CTA per page.
Prepare content: 3–5 service pages, 4–8 service-area pages, 10–20 portfolio images, license & insurance details, testimonials.
Launch quickly with a managed build to start collecting leads (Congero can deliver a professional site live in under 60 seconds via WhatsApp). Ensure analytics and call tracking are set up from day one.
Iterate: measure top-performing suburbs, invest first in SEO for those areas, then scale PPC where ROI is proven.

Fast option for busy roofers

Congero builds mobile-optimised roofing websites with local SEO included — domain, hosting, SSL and unlimited updates for a flat $49/month. Launch in hours, manage updates via text/WhatsApp, and get clear monthly analytics.

Get a Live Demo

Frequently asked questions

How much should I budget in Year 1 for a roofing website and marketing?

Conservative: $49/mo subscription + $300–$1,200 for photos/copy = $648–$1,888 first year. Growth: add $300–$1,500+/mo for PPC and extra SEO if you want accelerated leads.

Will a $49/month site rank for local searches?

Ranking depends on content, service-area targeting, reviews and SEO work. $49/month subscriptions like Congero include local SEO foundations (meta, schema, sitemaps). For competitive markets, add ongoing SEO investment.

How long until I see a return?

Paid ads can produce leads immediately. Organic SEO typically shows measurable local improvements in 8–12 weeks. Many roofers report increased enquiries within the first month after launch when the site and GBP are optimised.

Do I own the website if I use a managed subscription?

You own your domain and content. Managed subscriptions typically provide ongoing hosting and the platform. Ask your provider for export options if full portability is a requirement.

Ready to stop guessing and start getting roofing leads?

Get a professional roofing website with local SEO, domain and hosting included for a predictable monthly fee — launch fast and let your phone ring.

See a Live Roofing Site Demo Learn About Our Services

No lock-in contracts. Unlimited updates. Clear monthly analytics.