how do i create website for my business
A practical 10-step plan to build a website that ranks, converts and brings real customers (2025)
This guide walks you from planning to launch with clear, actionable SEO and conversion tactics you can implement today — even if you’re not technical.
1. Plan your website (30–60 minutes)
Start with the purpose: are you selling, collecting leads, booking jobs, or showcasing work? Clear goals determine structure, content and calls to action.
Quick goal checklist
- Primary goal: (e.g. call bookings / contact form leads / online sales)
- Top 3 services or products to feature
- Geographic area you serve (for local SEO)
- Key customer questions & objections
Who is your customer?
Write a one-sentence description:
2. Choose a domain and simple brand
The domain is your primary identity. Keep it short, local if possible, and easy to spell.
- Domain tips: use your business name + optional location (e.g. joesplumbingmelbourne.com). Prefer .com.au if in Australia for local trust.
- Avoid: hyphens, numbers, and unusual spellings.
- Logo & colours: get a simple logo (lettermark or symbol) and choose 2–3 colours. They should be consistent across the site.
3. Pick the right platform (don’t overcomplicate)
For small businesses in 2025 you have three practical choices:
DIY builders (Wix, Squarespace)
WordPress (self-hosted)
Professional subscription (Congero)
Decision guide: If you value your time and want a site that converts and ranks quickly, choose a professional subscription. If you enjoy building and have the hours, a DIY builder works. Use WordPress if you need advanced custom features.
4. Create a clear site structure
A simple structure helps users and search engines. Start with these pages:
- Home — benefit-driven headline and primary call-to-action
- Services — one page per main service (or service detail pages)
- About — short trust-building story, qualifications, team
- Reviews / Case studies — social proof
- Contact — phone, email, simple directions, and hours
- Blog/Advice (optional) — helps SEO and local search visibility
URL structure example
5. Write SEO content that attracts customers
Good copy answers customers’ questions and includes the keywords they search for — naturally.
Home page template (use this)
- Headline: 1–2 lines that say who you help + main benefit (include location if local)
- 3 Key Services: short bullets with links to service pages
- Why choose you: 3 trust bullets (licensed, insured, same-day)
- Social proof: 2–3 recent reviews or case study snapshot
- Primary CTA: phone number and contact link (visible on mobile)
Service page template
- Title: Service + location (e.g. Emergency Plumber Melbourne)
- Intro: 2–3 sentences describing the service and main benefit
- Sections: What we do, process, costs/estimates, FAQs, gallery, CTA
- Add schema: Service and LocalBusiness schema for Google (your provider can add this)
Copywriting tips: use simple language, short paragraphs, and headings. Put your phone number in the top-right and every CTA area.
6. On-page SEO checklist (must-do)
- Title Tag: 50–60 characters, include primary keyword + location
- Meta Description: 120–155 characters summarising benefit + CTA
- H1: unique, includes keyword
- URL slug: short and readable (avoid stop words)
- Image alt text: describe image and include keywords where natural
- Internal links: link service pages from the home page
- Schema: LocalBusiness + Service schema to improve rich results
Quick template: Meta description
7. Technical SEO, speed & local listings
Technical health affects rankings and conversions. Focus on speed and local presence.
Speed checklist
- Enable compression and caching
- Serve scaled images (use modern formats: WebP/AVIF)
- Minify CSS and JS
- Use a CDN for global speed
- Target under 2.5s mobile load time
Local SEO checklist
- Create & verify Google Business Profile
- Use consistent NAP (Name, Address, Phone) across web and directories
- Collect and reply to reviews — aim for recent reviews
- Embed a Google Map on your Contact page
8. Convert visitors into customers
Conversion is the goal. Make it frictionless for customers to contact you.
High-converting elements
- Prominent phone number (click-to-call on mobile)
- Clear, single primary CTA above the fold
- Short contact form (name, phone, message) — but do not overask
- Visible reviews and trust badges (licence, insurance)
Pro tips for more leads
- Offer a small, time-limited incentive (e.g. 10% off first job)
- Use urgency for bookings (limited slots today)
- Set up call tracking to measure phone leads
9. Launch checklist
Before you tell the world, verify everything on this quick checklist.
- All pages have unique title tags & meta descriptions
- Google Analytics and Google Search Console installed
- XML sitemap submitted to Search Console
- Mobile, tablet and desktop tested
- Contact forms tested and verified
- Backups scheduled and SSL active
Soft launch idea
Share the site with 5–10 trusted customers or friends first. Ask them to complete the contact flow and give feedback on clarity and speed.
10. Measure, test and grow
A website is never finished. Use simple metrics to prioritise improvements.
Metrics to track
- Organic sessions (Search Console / GA)
- Phone calls and contact form submissions
- Bounce rate / time on page for key pages
Simple tests
- Change CTA text or colour and measure clicks
- Shorten contact form fields and compare submissions
- Publish one local blog post per month and track traffic
Monthly growth plan
- Review analytics and calls
- Publish one service or local page improvement
- Request 2–3 new reviews from happy customers
- Run one paid ad test if you want immediate leads
Frequently asked questions
How long will it take to get a working website?
Do I need to know SEO to get found?
Will a cheap website hurt my business?
Ready to skip the tech and get a site that actually brings customers?
Congero builds professional, SEO-first websites for busy businesses — live fast, optimised for local search, and updated whenever you need via simple text messages.
All-inclusive service: domain, hosting, SSL, local SEO and unlimited updates — month-to-month. Cancel anytime.
Need help implementing any step? Congero specialises in rapidly launching SEO-optimised websites for trades and service businesses. Start with a free demo — no credit card required. Link to demo above.
